What to think of accelerating creative destruction, how a missing shared language for innovation hinders a discussion about that, and why sense-making frameworks help us remedy that. (Talk at SXSW, March 2019)
(each data point represents a rolling 7 year average of average lifespan) DATA: INNOSIGHT/Richard N. Foster/Standard & Poor’s Projec�ons based on current data Average company lifespan on S&P 500 Index (in years) Year (each data point represents a rolling 7 year average of average lifespan) DATA: INNOSIGHT/Richard N. Foster/Standard & Poor’s Projec�ons based on current data Average company lifespan on S&P 500 Index (in years) Year (each data point represents a rolling 7 year average of average lifespan) DATA: INNOSIGHT/Richard N. Foster/Standard & Poor’s Projec�ons based on current data Innosight Executive Brie!ng Winter 2012
See endnote on methodology. www.innosight.com Chart 1: Average Company Li fespan on S&P 500 Index Years, rolling 7-year average 0 5 10 15 20 25 30 35 40 1965 1970 1975 1980 1985 1990 1995 2000 2005 2010 2015 2020 2025 2030 Innosight 2018 Corporate Longevity Forecast
See endnote on methodology. www.innosight.com Chart 1: Average Company Li fespan on S&P 500 Index Years, rolling 7-year average 0 5 10 15 20 25 30 35 40 1965 1970 1975 1980 1985 1990 1995 2000 2005 2010 2015 2020 2025 2030 Innosight 2018 Corporate Longevity Forecast
See endnote on methodology. www.innosight.com Chart 1: Average Company Li fespan on S&P 500 Index Years, rolling 7-year average 0 5 10 15 20 25 30 35 40 1965 1970 1975 1980 1985 1990 1995 2000 2005 2010 2015 2020 2025 2030 Innosight 2018 Corporate Longevity Forecast
Model 1 Language 1 Model 2 Language 2 Model 1 Language 1 products businesses 5- to 10-year business cycles Model 2 Language 2 Model 1 Language 1 products businesses 5- to 10-year business cycles Model 2 Language 2 business models paradigms 50- to 70-year long waves
4 / Model 3 Language 3 Value for users Quality of design Focus on retention Model 4 Language 4 Value of customers Quality of forecasts Focus on conversion
successful products No shared language The Product Field Startups Enterprises Busines Model Canvas Trainings Website Sense- making framework Canvas Ignoring complexity Better Products Better world Wolfgang Mark Nick Increasing complexity Digitalations Method Develop- ment Facilitation Conferences Includes all stake- holders
successful products No shared language The Product Field Startups Enterprises Busines Model Canvas Trainings Website Sense- making framework Canvas Ignoring complexity Better Products Better world Wolfgang Mark Nick Increasing complexity Digitalations Method Develop- ment Facilitation Conferences Includes all stake- holders