Creating Content That Converts

Aka - how to read your audience's minds!

In this talk, I discuss how I changed our editorial strategy, driven by audience insights. I explain why actual audience insights are essential (not just analytics data), plus ways to better connect your audience, including the results I've seen since implementing this audience-first strategy.

Transcript

1. Creating Content That Converts AKA How to Read Your Audience’s Minds Zoe Burke Hitched / The Knot Worldwide @Wedding_Editor Speakerdeck.com/zoeburke
47. Creating Content That Converts AKA How to Read Your Audience’s Minds Zoe Burke Hitched / The Knot Worldwide @Wedding_Editor Speakerdeck.com/zoeburke