500,000 600,000 BHarian UtusanMsia Kosmo HarianMetro BMinggu MingMsia KosmoAhd Metro Ahd Total Net Circula?on: Bahasa Newspapers Pen. Msia 2005 – 2011 (1H)
250,000 300,000 350,000 2005-‐06 2006-‐07 2007-‐08 2008-‐09 2009-‐10 2010 (2H) 2011 (1H) New StTimes The Star The Edge NewSunT SundayStar The Sun MsiaSME Total Net Circula?on: English Newspapers Pen. Msia 2005 – 2011 (1H)
250,000 300,000 350,000 400,000 450,000 SinChew D SinChew N ChinaPress D ChinaPressN GuangMing D GuangMing N Oriental DN Total Net Circula?on: Chinese Newspapers Pen. Msia 2005 – 2011 (1H)
80% (25 mill users) by 2015 vs. current 61.7% of popula?on • WIRELESS CONNECTIVITY Smartphones-‐Tablets & Mobile Apps will be the norm • SIMILAR TREND -‐ Online media will overtake mainstream media -‐ Migra?on of automo?ve, property & job ad categories NEW MEDIA ORDER
4,357,965,545 Newspapers Grand Total 15,169,328,232 3,354,100,427 3,448,272,059 3,945,290,682 4,421,665,064 Grand Total 2008 2009 Y2010 Y2011 Index 100 102 117 131 Index 100 122 157 191 Internet monitored: 1. Yahoo Malaysia 2. MSN Malaysia 3. Forbes Malaysia 4. Utusan Online.Kosmo Online & Mangga Online, Saji Online & Tutor Online 5. Sinchew-‐1. GuangMing Online. Sin Chew Online. Soccerfanz & mysinchew 6. The Star Online & Parenthots.com (since Jan 09) Newspapers monitored: 37 Vtles in Pen Msia + 16 Vtles in East Msia Source: AC Nielsen ADEX MALAYSIA: Newspapers vs. Online ADEX 2008-‐2011
by which we operate • Refine repor?ng format so that decision makers can beier judge the true worth of a publica?on • Reorientate our mainstream media focus
replica for newspapers (paid & free) Digital replica for magazines (paid & free) Major revamp of circula?on standards for magazines FOR IMPROVED CLARITY, CONSISTENCY AND ACCOUNTABILITY