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AI Bots as SEO Companions: 
How to use them to take your SEO process to the next level

AI Bots as SEO Companions: 
How to use them to take your SEO process to the next level

Learn how to leverage AI bots within your SEO process to accelerate tasks and maximize your productivity without hurting quality.

Aleyda Solis

April 28, 2023
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  1. #AIBOTSEO FOR SEO BY @ALEYDA FROM @ORAINTI
    #AIBOTSEO FOR SEO BY @ALEYDA FROM @ORAINTI
    AI BOTS AS SEO
    COMPANIONS

    How to use them to take your
    SEO process to the next level

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  2. #AIBOTSEO FOR SEO BY @ALEYDA FROM @ORAINTI
    AI-Generated Profile Picture
    I’m Aleyda Solis, SEO Consultant

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  3. #AIBOTSEO FOR SEO BY @ALEYDA FROM @ORAINTI
    SEO processes that don’t
    leverage the opportunities
    given by the latest AI
    functionalities & tools will
    struggle to be competitive

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  4. #AIBOTSEO FOR SEO BY @ALEYDA FROM @ORAINTI
    The launch of
    ChatGPT has
    triggered a new
    era of AI for SEO

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  5. #AIBOTSEO FOR SEO BY @ALEYDA FROM @ORAINTI
    We didn’t only quickly started to use it to

    support and automate our SEO tasks
    https://www.aleydasolis.com/en/search-engine-optimization/chatgpt-for-seo/

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  6. #AIBOTSEO FOR SEO BY @ALEYDA FROM @ORAINTI
    A variety of plugins and resources were also

    launched to make it even better and easier to use
    https://www.aiprm.com/

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  7. #AIBOTSEO FOR SEO BY @ALEYDA FROM @ORAINTI
    This started the race of search engines to release their
    own chatbot interfaces, some better than others still
    Bing Bard

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  8. #AIBOTSEO FOR SEO BY @ALEYDA FROM @ORAINTI
    For real, Bard
    Bing Bard

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  9. #AIBOTSEO FOR SEO BY @ALEYDA FROM @ORAINTI
    The new interface shouldn’t be detrimental to SEO as it
    focuses on supportive tasks and informational queries
    https://blogs.bing.com/search-quality-insights/february-2023/Building-the-New-Bing

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  10. #AIBOTSEO FOR SEO BY @ALEYDA FROM @ORAINTI
    …as long as they keep referring traffic to source
    Websites, as Bing is committed to continue doing
    https://blogs.bing.com/search/march_2023/Driving-more-
    traffic-and-value-to-publishers-from-the-new-Bing/

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  11. #AIBOTSEO FOR SEO BY @ALEYDA FROM @ORAINTI
    Hopefully Google steps up in this way too
    https://searchengineland.com/google-explains-why-bard-rarely-
    lists-citations-and-links-to-content-creators-394635

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  12. #AIBOTSEO FOR SEO BY @ALEYDA FROM @ORAINTI
    Also, content tools that already had AI features, took

    them to the next level & integrated a bot interface

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  13. #AIBOTSEO FOR SEO BY @ALEYDA FROM @ORAINTI
    This is great since Google finally shared they’re ok

    with AI content if it’s high quality, original & useful
    https://developers.google.com/search/blog/2023/02/google-search-and-ai-content

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  14. #AIBOTSEO FOR SEO BY @ALEYDA FROM @ORAINTI
    However, it’s clear that G is shifting to give more
    prominence to human written content and authors
    https://blog.google/products/search/google-
    search-new-fact-checking-misinformation/
    https://developers.google.com/search/blog/
    2022/12/google-raters-guidelines-e-e-a-t

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  15. #AIBOTSEO FOR SEO BY @ALEYDA FROM @ORAINTI
    In a world where
    content is
    commoditized by
    AI, it’s about
    having your own
    voice, experience,
    and differentiated
    insights to
    establish a brand

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  16. #AIBOTSEO FOR SEO BY @ALEYDA FROM @ORAINTI
    You will tend to
    notice the
    difference in the
    content too

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  17. #AIBOTSEO FOR SEO BY @ALEYDA FROM @ORAINTI
    Let’s see how we can leverage these tools to support

    & advance our SEO day to day, while keeping quality
    Search Engines

    Chat Bots
    ChatGPT Based

    Tools & Resources
    Content / SEO Tools

    Chat Bots
    ChatGPT
    SEO PHASES


    Keyword & Competition Analysis


    Content Optimization


    Technical Optimization


    Link Building


    Measurement


    Reporting
    Research


    Organization


    Generation
    TASKS

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  18. #AIBOTSEO FOR SEO BY @ALEYDA FROM @ORAINTI
    With different angles and ideas from my initial

    ChatGPT for SEO article, leveraging new features
    Search Engines

    ChatGPT Based

    Content / SEO Tools

    ChatGPT
    SEO PHASES


    Keyword & Competition Analysis

    Research

    TASKS
    https://www.aleydasolis.com/en/search-engine-optimization/chatgpt-for-seo/

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  19. #AIBOTSEO FOR SEO BY @ALEYDA FROM @ORAINTI
    Before though, to maximize quality you need to
    integrate 2 key aspects when working w/ generative AI
    Clear and Concise
    Prompts as Inputs
    Task Execution
    Expert Output
    Validation and Edition
    1 2

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  20. #AIBOTSEO FOR SEO BY @ALEYDA FROM @ORAINTI
    Start by ensuring your prompts are clear and concise
    to generate quality results using the 5Ws and the H
    • What [is the expected task]: Specify your task’s main action.


    ◦ Example: Create 5 title tags


    • Where [Is it going to be used]: The location where your task will be used.


    ◦ Example: To be featured in a white jeans’ category page


    • How [is the format / language / tone / structure / length / characteristics / constraints]: All
    the characteristics of your task.


    ◦ Example: descriptive, in English, relevant, engaging, following SEO best practices, of
    no more of 50 characters each


    • Who [is the target audience]: Who’s the audience of your task


    ◦ Example: potential jeans buyers


    • When [is it going to be used]: Your task timing


    ◦ Example: at an ongoing basis


    • Why [you want to use it, the expected goal]: What’s the purpose of your task


    ◦ Example: to engage the audience and rank better in search results

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  21. #AIBOTSEO FOR SEO BY @ALEYDA FROM @ORAINTI
    To obtain specifically relevant results like this

    in the first iteration when generating title tags
    • What [is the expected task]: Specify your task’s main action.


    ◦ Example: Create 5 title tags


    • Where [Is it going to be used]: The location where your task will be used.


    ◦ Example: To be featured in a white jeans’ category page


    • How [is the format / language / tone / structure / length / characteristics / constraints]: All
    the characteristics of your task.


    ◦ Example: descriptive, in English, relevant, engaging, following SEO best practices, of
    no more of 50 characters each


    • Who [is the target audience]: Who’s the audience of your task


    ◦ Example: potential jeans buyers


    • When [is it going to be used]: Your task timing


    ◦ Example: at an ongoing basis


    • Why [you want to use it, the expected goal]: What’s the purpose of your task


    ◦ Example: to engage the audience and rank better in search results

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  22. #AIBOTSEO FOR SEO BY @ALEYDA FROM @ORAINTI
    I’ve created this Google Sheet Generator to write specific
    prompts using the 5Ws & the H for faster results
    https://www.aleydasolis.com/en/search-engine-optimization/ai-prompts-digital-marketing-seo-generator/

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  23. #AIBOTSEO FOR SEO BY @ALEYDA FROM @ORAINTI
    Like these ones that you’ll see in the examples
    https://www.aleydasolis.com/en/search-engine-optimization/ai-prompts-digital-marketing-seo-generator/

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  24. #AIBOTSEO FOR SEO BY @ALEYDA FROM @ORAINTI
    Then you shouldn’t fall into factual, originality, or lack of
    quality and helpfulness issues due to lack of validation

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  25. #AIBOTSEO FOR SEO BY @ALEYDA FROM @ORAINTI
    We need to take
    into account
    what language
    models are
    good at and not
    good for

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  26. #AIBOTSEO FOR SEO BY @ALEYDA FROM @ORAINTI
    For quality and safe
    results, let’s follow this
    ChatGPT flowchart by
    Aleksandr Tiulkanov, and
    have a subject matter
    specialist to validate and
    edit the output

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  27. #AIBOTSEO FOR SEO BY @ALEYDA FROM @ORAINTI
    Are you ok with these two? Let’s move forward with

    the actual AI task execution across different scenarios
    Clear and Concise
    Prompts as Inputs
    Task Execution
    Expert Output
    Validation and Edition
    1 2

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  28. #AIBOTSEO FOR SEO BY @ALEYDA FROM @ORAINTI
    For Keyword

    & Competition
    Research,
    Organization,
    Generation
    #AIBOTSEO FOR SEO BY @ALEYDA FROM @ORAINTI

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  29. #AIBOTSEO FOR SEO BY @ALEYDA FROM @ORAINTI
    ChatGPT can be useful for so many tasks in

    keyword research but lacks of fresh data

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  30. #AIBOTSEO FOR SEO BY @ALEYDA FROM @ORAINTI
    Let’s use Bing Chat, Bard and Chatsonic to get

    fresh keyword, content & competition data
    Bard
    Chatsonic

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  31. #AIBOTSEO FOR SEO BY @ALEYDA FROM @ORAINTI
    Get the latest most popular questions for any topic

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  32. #AIBOTSEO FOR SEO BY @ALEYDA FROM @ORAINTI
    Go more granular, ask for the latest top

    keywords along with their search intent

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  33. #AIBOTSEO FOR SEO BY @ALEYDA FROM @ORAINTI
    You can ask them to propose a hub and spoke

    model for the specified keywords directly too

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  34. #AIBOTSEO FOR SEO BY @ALEYDA FROM @ORAINTI
    Get the top competitors and their latest

    published pages about the topic

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  35. #AIBOTSEO FOR SEO BY @ALEYDA FROM @ORAINTI
    And to suggest new related topics based on

    what has been covered by these sites

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  36. #AIBOTSEO FOR SEO BY @ALEYDA FROM @ORAINTI
    Validate if it’s possible to rank with

    the same page for two similar queries

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  37. #AIBOTSEO FOR SEO BY @ALEYDA FROM @ORAINTI
    Check if it’s viable to rank for a query across

    different country markets with the same pages

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  38. #AIBOTSEO FOR SEO BY @ALEYDA FROM @ORAINTI
    Verify what type of content is needed to rank

    for a query across different markets

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  39. #AIBOTSEO FOR SEO BY @ALEYDA FROM @ORAINTI
    Obtain video content ideas based on

    trending videos about the topic

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  40. #AIBOTSEO FOR SEO BY @ALEYDA FROM @ORAINTI
    Get the hashtags to optimize these videos on YouTube

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  41. #AIBOTSEO FOR SEO BY @ALEYDA FROM @ORAINTI
    Use Sheets Add-Ons using Open AI API to easily
    integrate these insights w/ existing KWs & content data
    https://numerous.ai/ https://gptforwork.com/

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  42. #AIBOTSEO FOR SEO BY @ALEYDA FROM @ORAINTI
    Identify the intent or run sentiment analysis

    of your existing keywords in bulk
    https://numerous.ai/

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  43. #AIBOTSEO FOR SEO BY @ALEYDA FROM @ORAINTI
    Detect the parent topic or category of

    existing keywords to classify them
    https://numerous.ai/

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  44. #AIBOTSEO FOR SEO BY @ALEYDA FROM @ORAINTI
    #AIBOTSEO FOR SEO BY @ALEYDA FROM @ORAINTI
    For Content
    Generation,
    Organization,
    Optimization

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  45. #AIBOTSEO FOR SEO BY @ALEYDA FROM @ORAINTI
    Generate titles, meta descriptions, H1s and FAQs

    for your content in bulk in Sheets using add-ons & API
    https://numerous.ai/

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  46. #AIBOTSEO FOR SEO BY @ALEYDA FROM @ORAINTI
    Rewrite your templated content to make it unique

    for different categories/locations/listings
    https://numerous.ai/

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  47. #AIBOTSEO FOR SEO BY @ALEYDA FROM @ORAINTI
    Create a content brief for an optimized, unique
    comprehensive 3K words guide

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  48. #AIBOTSEO FOR SEO BY @ALEYDA FROM @ORAINTI
    Get optimized titles tags based but without

    copying those of the top ranked pages

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  49. #AIBOTSEO FOR SEO BY @ALEYDA FROM @ORAINTI
    Obtain comprehensive & unique product

    descriptions based on top ranked pages

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  50. #AIBOTSEO FOR SEO BY @ALEYDA FROM @ORAINTI
    Generate the FAQs for your products with their
    answers without mentioning brands

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  51. #AIBOTSEO FOR SEO BY @ALEYDA FROM @ORAINTI
    Get the Pro’s and Con’s for your top products

    vs similar ones in the market

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  52. #AIBOTSEO FOR SEO BY @ALEYDA FROM @ORAINTI
    Generate unique and descriptive images

    for your pages, along with their ALT tags

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  53. #AIBOTSEO FOR SEO BY @ALEYDA FROM @ORAINTI
    Get facts and data to integrate within your articles
    along with their sources

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  54. #AIBOTSEO FOR SEO BY @ALEYDA FROM @ORAINTI
    Check the facts and originality of your content

    and ask to make it unique and factual

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  55. #AIBOTSEO FOR SEO BY @ALEYDA FROM @ORAINTI
    Use Consensus instead to get scientific insights to
    quote from peer-reviewed sources

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  56. #AIBOTSEO FOR SEO BY @ALEYDA FROM @ORAINTI
    Ask to rewrite the content to pass AI detections

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  57. #AIBOTSEO FOR SEO BY @ALEYDA FROM @ORAINTI
    Does it work? Chatsonic improved it a lot
    Chatsonic Original AI Written Content Chatsonic Rewrite

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  58. #AIBOTSEO FOR SEO BY @ALEYDA FROM @ORAINTI
    And ChatGPT did even further
    ChatGPT Original AI Written Content ChatGPT Rewrite

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  59. #AIBOTSEO FOR SEO BY @ALEYDA FROM @ORAINTI
    #AIBOTSEO FOR SEO BY @ALEYDA FROM @ORAINTI
    For Technical
    Optimization

    & Validation

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  60. #AIBOTSEO FOR SEO BY @ALEYDA FROM @ORAINTI
    Generate an XML sitemap for a list of URLs

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  61. #AIBOTSEO FOR SEO BY @ALEYDA FROM @ORAINTI
    Get the PHP
    code to
    automatically
    generate an XML
    sitemap for any
    new indexable
    URLs

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  62. #AIBOTSEO FOR SEO BY @ALEYDA FROM @ORAINTI
    Get a hierarchical navigation structure for a list of URLs

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  63. #AIBOTSEO FOR SEO BY @ALEYDA FROM @ORAINTI
    Get cross-linking suggestions for a list of URLs

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  64. #AIBOTSEO FOR SEO BY @ALEYDA FROM @ORAINTI
    Get the code to implement JS based

    non-crawlable links by Google

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  65. #AIBOTSEO FOR SEO BY @ALEYDA FROM @ORAINTI
    Get step-by-step
    instructions to
    add canonical
    tags via HTTP
    headers in an
    Apache server

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  66. #AIBOTSEO FOR SEO BY @ALEYDA FROM @ORAINTI
    Get step-by-step
    instructions to
    add hreflang via
    HTTP headers in
    an Apache server

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  67. #AIBOTSEO FOR SEO BY @ALEYDA FROM @ORAINTI
    Get the PHP code
    that generates
    FAQPage
    structured data
    for any guide on
    your site

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  68. #AIBOTSEO FOR SEO BY @ALEYDA FROM @ORAINTI
    #AIBOTSEO FOR SEO BY @ALEYDA FROM @ORAINTI
    For Link Building

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  69. #AIBOTSEO FOR SEO BY @ALEYDA FROM @ORAINTI
    Get a list of experts who have already published

    about your topic to reach out

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  70. #AIBOTSEO FOR SEO BY @ALEYDA FROM @ORAINTI
    Get a list of
    relevant podcasts
    or YouTube
    channels to pitch
    to be a guest of

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  71. #AIBOTSEO FOR SEO BY @ALEYDA FROM @ORAINTI
    Get insights
    about a journalist
    or blogger you
    can refer to when
    reaching out

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  72. #AIBOTSEO FOR SEO BY @ALEYDA FROM @ORAINTI
    Write your
    outreach
    emails with
    personalized
    insights

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  73. #AIBOTSEO FOR SEO BY @ALEYDA FROM @ORAINTI
    As you can see, it’s about leveraging bots to empower
    our SEO day to day without hurting quality
    Search Engines

    Chat Bots
    ChatGPT Based

    Tools & Resources
    Content / SEO Tools

    Chat Bots
    ChatGPT
    SEO PHASES


    Keyword & Competition Analysis


    Content Optimization


    Technical Optimization


    Link Building


    Measurement


    Reporting
    Research


    Organization


    Generation
    TASKS

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  74. #AIBOTSEO FOR SEO BY @ALEYDA FROM @ORAINTI
    This will evolve fast w/ the support of ChatGPT plugins,
    including a Browsing one or with tools like Zapier

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  75. #AIBOTSEO FOR SEO BY @ALEYDA FROM @ORAINTI
    Does this mean that AI can replace SEOs then?

    Only if you’re a one-trick-pony, non-strategic SEO…
    https://www.linkedin.com/pulse/future-seo-ai-aleyda-sol%C3%ADs/

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  76. #AIBOTSEO FOR SEO BY @ALEYDA FROM @ORAINTI
    … and don’t get involved in the SEO execution
    management and coordination, which a bot can’t do
    https://www.linkedin.com/pulse/future-seo-ai-aleyda-sol%C3%ADs/

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  77. #AIBOTSEO FOR SEO BY @ALEYDA FROM @ORAINTI
    We’re "Findability"
    specialists working
    to surface, provide
    visibility &
    ultimately, sales to
    our clients whatever
    the search interface
    & paradigm is used

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  78. #AIBOTSEO FOR SEO BY @ALEYDA FROM @ORAINTI
    Just like
    bookkeepers
    shifted to become
    accountants and
    financial analysts
    after spreadsheets
    were released, we
    need to keep
    evolving

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  79. #AIBOTSEO FOR SEO BY @ALEYDA FROM @ORAINTI
    It’s all about leveraging the available AI functionality
    to support and evolve your SEO work

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  80. #AIBOTSEO FOR SEO BY @ALEYDA FROM @ORAINTI
    Thank you!
    * I’m Aleyda Solis SEO Consultant & Founder at Orainti


    * SEO Speaker at +100 Events in +20 countries


    * Author “SEO. Las Claves Esenciales.”


    * Crawling Mondays Video & Podcast Series Host


    * #SEOFOMO & #MarketingFOMO Newsletters Creator


    * Maker LearningSEO.io


    * European Search Personality of the Year in 2018


    * remoters.net Co-Founder

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