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The Recipe for Technical SEO Success for Food Bloggers

The Recipe for Technical SEO Success for Food Bloggers

Learn about the fundamentals for a cost-effective Technical SEO strategy for Food Blogs, in easy to follow steps, along with resources to use.

Aleyda Solis

October 05, 2023
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  1. THE RECIPE FOR


    TECHNICAL SEO SUCCESS


    FOR FOOD BLOGGERS
    ALEYDA SOLIS

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  2. By @aleyda from @orainti for #seosummit
    I’m Aleyda Solis, avid
    foodie, terrible cooker,
    thankfully, better SEO
    ❏ SEO Consultant & Founder at Orainti


    ❏ SEO Speaker at +100 Events in +30 countries


    ❏ Author “SEO. Las Claves Esenciales.”


    ❏ Crawling Mondays Video & Podcast Series Host


    ❏ SEOFOMO & MarketingFOMO Newsletters Author


    ❏ Maker LearningSEO.io


    ❏ European Search Personality of the Year in 2018
    SEO Consultant & Founder at
    Orainti
    @aleyda
    Aleyda Solis
    By @aleyda from @orainti for #seosummit

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  3. By @aleyda from @orainti for #seosummit
    To rank for competitive queries you need


    to be the best in class across all SEO areas
    >
    YOU
    YOUR COMPETITORS
    RELEVANT,
    EXPERIENCED &

    TRUSTWORTHY
    CRAWLABLE
    &

    INDEXABLE
    GREAT USER

    EXPERIENCE
    APPROPRIATE
    FORMAT TO
    FULFILL NEED &
    MAXIMIZE SERP
    ENGAGEMENT
    RANKABLE

    FOR
    RELEVANT

    QUERIES
    POPULAR &

    AUTHORITATIVE

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  4. By @aleyda from @orainti for #seosummit
    Including tech SEO, that focuses on optimizing
    your site’s pages crawlability and indexability
    >
    YOU
    YOUR COMPETITORS
    RELEVANT,
    EXPERIENCED &

    TRUSTWORTHY
    CRAWLABLE
    &

    INDEXABLE
    GREAT USER

    EXPERIENCE
    RANKABLE

    FOR
    RELEVANT

    QUERIES
    POPULAR &

    AUTHORITATIVE
    APPROPRIATE
    FORMAT TO
    FULFILL NEED &
    MAXIMIZE SERP
    ENGAGEMENT

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  5. By @aleyda from @orainti for #seosummit
    https://developers.google.com/search/docs/crawling-indexing
    Google has
    done a great
    work
    documenting
    crawling and
    indexing best
    practices

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  6. By @aleyda from @orainti for #seosummit
    We also have a diversity of tools to facilitate


    our Websites’ technical SEO understanding
    Google Search Console Screaming Frog

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  7. By @aleyda from @orainti for #seosummit
    But when analyzing your site you find
    thousands of issues! How can you tackle all?

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  8. By @aleyda from @orainti for #seosummit
    And what about the other non-tech SEO issues?


    This is the *execution* challenge of SEO!

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  9. By @aleyda from @orainti for #seosummit
    By @Aleyda, Based on Mark Williams-Cook Chart
    WEBSITE SIZE
    IMPORTANCE
    BACKLINKS
    TECHNICAL
    CONTENT
    - +
    +
    The reality is that technical SEO gets more
    important (and complex) the bigger the site is

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  10. By @aleyda from @orainti for #seosummit
    This highly correlates with common crawl
    budget and management issues large sites have
    https://developers.google.com/search/docs/crawling-indexing/large-site-managing-crawl-budget?hl=en

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  11. By @aleyda from @orainti for #seosummit
    However, it doesn’t mean that you shouldn’t do
    anything even if your site is small

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  12. By @aleyda from @orainti for #seosummit
    It’s why technical SEO issues need to be
    prioritized based on impact & effort vs others
    IMPACT
    EFFORT
    1.


    To Execute

    Now
    Don’t Do
    2.


    To Assess

    & Prioritize
    2.


    To Assess

    & Prioritize
    vs
    IMPACT


    Pages Types


    Pages Number


    Pages Revenue
    EFFORT


    Dev Resources


    Time Resources


    Tech Constraints


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  13. By @aleyda from @orainti for #seosummit
    For example, you don’t want to invest your
    resources only on fixing all what’s broken…
    FIXING
    IMPROVING
    BUILDING
    Creating content to target new
    relevant queries through user
    search journey
    Optimizing existing content for
    already targeted relevant
    queries
    Minimizing tech debt to avoid
    crawlability, indexability and
    page experience issues
    The Pyramid of SEO Success

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  14. By @aleyda from @orainti for #seosummit
    But fixing what’s really holding you back,


    while improving & building areas to grow
    FIXING
    IMPROVING
    BUILDING
    Creating content to target new
    relevant queries through user
    search journey
    Optimizing existing content for
    already targeted relevant
    queries
    Minimizing tech debt to avoid
    crawlability, indexability and
    page experience issues
    The Pyramid of SEO Success

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  15. By @aleyda from @orainti for #seosummit
    Prioritizing those tech SEO actions that will
    actually help you to achieve goals
    Recommendation Impact Effort To Prioritize
    Medium impacting with high
    effort
    6 4 12
    Low impacting with high
    effort
    4 4 8
    Low impacting with very high
    effort
    4 2 6
    Very low impacting with very
    high effort
    2 2 4
    IMPACT
    EFFORT
    1.


    To Execute

    Now
    Don’t Do
    2.


    To Assess

    & Prioritize
    2.


    To Assess

    & Prioritize

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  16. By @aleyda from @orainti for #seosummit
    To facilitate this, you should put the SEO data
    that you gather in context of your blog biz goals
    Website Technical
    Search Optimization
    Data along with
    Current rankings/
    traf
    fi
    c/revenue
    performance
    GATHER DATA
    ANALYZE

    ISSUES/OPPORTUNITIES
    ESTABLISH

    HYPOTHESIS/SOLUTIONS
    To address the identi
    fi
    ed issues
    for each of the affected scenarios
    by page type/role within the
    Website, providing examples of
    how they are vs what they’re
    expected to be, while explaining
    why they’re important to achieve
    goals, attaching relevant gathered
    data to help locate &
    fi
    x them
    PRIORITIZE
    The solutions focused
    actions based on their
    impact towards the
    SEO process goals &
    implementation
    viability and effort
    Potential issues/
    opportunities to assess
    if they’re actually
    harming pages’
    organic search
    performance to
    achieve Website SEO
    and/or Biz goals
    FORMAT
    In easy to consume and
    understand
    documentation that
    facilitates action by
    stakeholders & buy-in
    by decision makers
    SEO CRAWLERS


    WEB SERVER LOG FILES

    GOOGLE SEARCH
    CONSOLE


    GOOGLE ANALYTICS

    [SEO/ANALYTICS
    TOOLS]
    WEB CONTEXT/GOALS


    SEO PROCESS GOALS
    YOUR SEO KNOW-HOW

    WEB CONTEXT/GOALS


    SEO PROCESS GOALS
    BUSINESS CONTEXT &
    GOALS


    SEO GOALS


    RANKING/REVENUE
    IMPACT


    WEB TECH CONTEXT


    STATUS VS
    COMPETITORS


    RESOURCES
    AVAILABILITY
    BUSINESS CONTEXT


    STAKEHOLDERS &
    DECISION MARKETS
    NEEDS & PREFERENCES

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  17. By @aleyda from @orainti for #seosummit
    To help you assess this, you can use this


    SEO tasks prioritization template I created
    HTTPS://DOCS.GOOGLE.COM/SPREADSHEETS/D/15DD2VFZE203ZIKD-VTQLG3WG-YQY9A-HS5J7AT- S4JA/VIEW

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  18. By @aleyda from @orainti for #seosummit
    Additionally,
    there are certain
    configurations
    that are
    consistently
    critical for blogs,
    which you should
    pay particular
    attention to
    1. Ensure your
    content inventory
    availability 🍣
    2. Proportionally
    endorse key, meant to
    be ranked pages 🌮
    3. Maximize your
    pages SERPs
    visibility with
    structured data 🍝
    4. Take care of your
    pages speed and
    experience 🥓
    Bonus: Set an SEO quality and monitoring
    framework to avoid bugs holding you back 🍫

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  19. By @aleyda from @orainti for #seosummit
    They will be the key base ingredients for your
    SEO success! Let’s go through them
    SEO

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  20. By @aleyda from @orainti for #seosummit
    1.


    Ensure your content
    inventory availability


    🍣

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  21. By @aleyda from @orainti for #seosummit
    The goal is that
    your meant to be
    ranked content is
    always crawlable
    and indexable to
    search bots

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  22. By @aleyda from @orainti for #seosummit
    Use SEO plugins such as Yoast or RankMath


    to facilitate these configurations
    Yoast Rank Math

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  23. By @aleyda from @orainti for #seosummit
    Start by setting
    a descriptive and
    clean URL
    structure that
    will be easy to
    understand, link
    to and manage
    (avoiding dates
    or IDs)

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  24. By @aleyda from @orainti for #seosummit
    Noindex via meta
    robots those
    taxonomies that
    you won’t use to
    rank and will only
    generate content
    duplication or thin
    content issues

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  25. By @aleyda from @orainti for #seosummit
    Noindex via
    meta robots
    internal search
    results
    https://chrome.google.com/webstore/detail/detailed-seo-extension/pfjdepjjfjjahkjfpkcgfmfhmnakjfba

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  26. By @aleyda from @orainti for #seosummit
    Ensure your
    meant to be
    ranked pages
    -home,
    categories,
    blog posts,
    author-, are
    indexable

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  27. By @aleyda from @orainti for #seosummit
    Add canonical
    tags to your
    pages to refer


    to meant to be
    indexed URL
    variants showing
    the same or too
    similar content

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  28. By @aleyda from @orainti for #seosummit
    Set your robots.txt
    to allow crawling
    your meant to be
    ranked pages, their
    connected
    resources (eg.
    Images, JS, CSS)
    and XML sitemaps

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  29. By @aleyda from @orainti for #seosummit
    While also blocking those not meant to be
    indexed and ranked pages

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  30. By @aleyda from @orainti for #seosummit
    Configure your
    XML sitemap to
    include your
    indexable pages
    while excluding
    the not to be
    indexed ones

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  31. By @aleyda from @orainti for #seosummit
    Whenever you
    change your pages
    URLs, you need to
    permanently 301-
    redirect users (and
    bots) to their new
    URLs versions (or
    parent categories)

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  32. By @aleyda from @orainti for #seosummit
    As well as
    permanently 301-
    redirecting from
    common URLs
    variants of each
    page that shouldn’t
    be accessible (eg.
    non-www vs www)

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  33. By @aleyda from @orainti for #seosummit
    Avoid using templates or plugins that rely on
    CSR JS to show meaningful content and links
    https://chrome.google.com/webstore/detail/web-developer/bfbameneiokkgbdmiekhjnmfkcnldhhm

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  34. By @aleyda from @orainti for #seosummit
    Validate how
    your pages
    content and links
    are rendered by
    Google using the
    URL Inspect Tool
    from the Google
    Search Console

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  35. By @aleyda from @orainti for #seosummit
    You can also
    crawl your site
    pages enabling
    JS rendering to
    assess the gap of
    raw vs rendered
    Screaming Frog

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  36. By @aleyda from @orainti for #seosummit
    Remember that the
    goal is not for every
    URL of your site to
    become indexable,
    but to ensure that
    those that are
    important to rank,
    are indexed

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  37. By @aleyda from @orainti for #seosummit
    2.


    Proportionally endorse key,
    meant to be ranked pages


    🌮

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  38. By @aleyda from @orainti for #seosummit
    Your internal links
    serve to refer and
    endorse both
    users and bots to
    your meant to be
    ranked pages with
    crawlable links

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  39. By @aleyda from @orainti for #seosummit
    Your home, main
    categories, key
    sub-categories
    and top posts,
    should be linked
    from your main
    navigation across
    your site

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  40. By @aleyda from @orainti for #seosummit
    Every category
    should link to the
    home, other
    category pages,
    children
    subcategories
    and the latest
    and top children
    blog posts

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  41. By @aleyda from @orainti for #seosummit
    Every blog post
    should link to the
    home, parent
    category, sub-
    category and
    related blog posts

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  42. By @aleyda from @orainti for #seosummit
    Link directly to the indexable URL of each page,
    avoid linking to canonicalized versions

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  43. By @aleyda from @orainti for #seosummit
    Make use of
    breadcrumbs to
    add hierarchical
    links to every page
    level of your site

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  44. By @aleyda from @orainti for #seosummit
    Use plugins like Link Whisper or InLinks to
    automate cross-linking between pages

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  45. By @aleyda from @orainti for #seosummit
    Whenever a page
    URL is changed, your
    internal links should
    be updated to go to
    their new URL
    versions, and avoid
    linking to 404 HTTP
    error URLs

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  46. By @aleyda from @orainti for #seosummit
    You can use plugins
    such as the Broken
    Link Checker or SEO
    crawlers such as
    Screaming Frog or
    Sitebulb to identify
    the existence and
    source of these links

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  47. By @aleyda from @orainti for #seosummit
    As well as to check which of your pages with
    backlinks are showing errors to prioritize their fix
    Semrush

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  48. By @aleyda from @orainti for #seosummit
    The goal is that those
    well-linked pages
    targeting your key
    queries and/or
    attracting the most
    traffic, are well linked

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  49. By @aleyda from @orainti for #seosummit
    3.


    Maximize your pages SERPs
    visibility with structured data


    🍝

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  50. By @aleyda from @orainti for #seosummit
    Structured data is code that specifies content
    meaning to help Google understand & highlight it
    Recipes
    Articles
    Reviews

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  51. By @aleyda from @orainti for #seosummit
    The first step is to identify relevant supported
    structured data with the Search Features Gallery
    https://developers.google.com/search/docs/appearance/structured-data/search-gallery

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  52. By @aleyda from @orainti for #seosummit
    You can also
    identify those used
    already by top
    players and main
    competitors
    triggering search
    features for your
    targeted queries
    Semrush

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  53. By @aleyda from @orainti for #seosummit
    Taking a look at how they implement them in
    their top articles validating with Rich Results Test
    Semrush Rich Results Test

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  54. By @aleyda from @orainti for #seosummit
    You can alternatively use Classy Schema
    Structured Data Viewer for validation for free
    https://classyschema.org/Visualisation

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  55. By @aleyda from @orainti for #seosummit
    For blogs, it’s a must to specify articles,


    with authors information
    https://developers.google.com/search/docs/appearance/structured-data/article

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  56. By @aleyda from @orainti for #seosummit
    For food blogs, your recipes too
    https://developers.google.com/search/docs/appearance/structured-data/recipe

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  57. By @aleyda from @orainti for #seosummit
    Along with reviews with ratings if you have them

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  58. By @aleyda from @orainti for #seosummit
    https://developers.google.com/search/docs/appearance/structured-data/breadcrumb
    You should also specify your organization info
    along with breadcrumbs specification

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  59. By @aleyda from @orainti for #seosummit
    Use WP Recipe Maker or WP Tasty plugins


    to automate the implementation

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  60. By @aleyda from @orainti for #seosummit
    While ensuring you follow Google’s editorial


    best practices for structured data
    https://developers.google.com/search/docs/appearance/structured-data/recipe#guidelines

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  61. By @aleyda from @orainti for #seosummit
    Validate in bulk using SEO crawlers like
    Screaming Frog or Sitebulb to validate execution

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  62. By @aleyda from @orainti for #seosummit
    Continuously
    monitoring their
    correct ongoing
    generation via the
    Google Search
    Console
    To avoid this

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  63. By @aleyda from @orainti for #seosummit
    Remember to prioritize implementing what will
    maximize your visibility for meaningful queries

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  64. By @aleyda from @orainti for #seosummit
    4.


    Take care of your pages
    speed and experience


    🥓

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  65. By @aleyda from @orainti for #seosummit
    https://developers.google.com/search/docs/appearance/page-experience
    It’s about giving the best experience to your
    users with pages speed, security, non-intrusivity

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  66. By @aleyda from @orainti for #seosummit
    Use the Google
    Search Console Core
    Web Vitals report to
    understand how
    you’re performing
    using your real
    visitors data on
    mobile and desktop
    GOOGLE SEARCH CONSOLE

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  67. By @aleyda from @orainti for #seosummit
    Check which are the pages types with the
    biggest issues, to prioritize accordingly
    GOOGLE SEARCH CONSOLE

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  68. By @aleyda from @orainti for #seosummit
    Use tools like PageSpeed Insights from lab data


    to detect configuration hurting your speed
    https://pagespeed.web.dev/

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  69. By @aleyda from @orainti for #seosummit
    Complement this data with other speed tools
    like Wattspeed and WebPageTest
    https://www.webpagetest.org/

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  70. By @aleyda from @orainti for #seosummit
    Some of the usual ones are, loading resources
    such as JS or CSS that are not used by the page
    https://developer.chrome.com/en/docs/lighthouse/performance/unused-javascript/

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  71. By @aleyda from @orainti for #seosummit
    Not preloading,
    pre-connecting or
    pre-fetching
    resources
    https://nitropack.io/blog/post/resource-hints-performance-optimization

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  72. By @aleyda from @orainti for #seosummit
    Using
    uncompressed
    images that
    are not resized
    to scale
    https://kinsta.com/blog/optimize-images-for-web/

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  73. By @aleyda from @orainti for #seosummit
    Showing intrusive
    interstitials or pop-ups
    when loading the page,
    that won’t only harm
    speed but annoy users
    and negatively affect
    rankings

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  74. By @aleyda from @orainti for #seosummit
    You can use speed
    plugins such as
    WP Rocket or
    Nitropack to
    optimize your
    used resources
    accordingly and
    avoid these issues

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  75. By @aleyda from @orainti for #seosummit
    Consider using
    a CDN like
    Cloudflare to
    further improve
    your site speed
    for users
    independently
    of their location

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  76. By @aleyda from @orainti for #seosummit
    https://www.cloudflare.com/learning/performance/more/website-performance-conversion-rates/
    It’s not only
    about giving the
    best user page
    experience


    but maximizing
    your revenue too

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  77. By @aleyda from @orainti for #seosummit
    Bonus:


    Set an SEO quality and
    monitoring framework to
    avoid bugs holding you back


    🍫

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  78. By @aleyda from @orainti for #seosummit
    Recurring SEO bugs are a common challenge
    that don’t allow us to advance as planned

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  79. By @aleyda from @orainti for #seosummit
    It’s then fundamental to set an SEO quality
    framework through the whole SEO process
    SEO ACTION PLAN ONGOING SEO EXECUTION
    SEO QUALITY ASSURANCE FRAMEWORK
    EDUCATION

    To prevent SEO
    mistakes
    VALIDATION

    To avoid launching

    SEO Errors
    MONITORING

    To catch SEO
    incidents fast

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  80. By @aleyda from @orainti for #seosummit
    Agree on using
    SEO configuration
    checklists to
    validate when
    doing any blog
    update or release.
    Copy this one to
    start.
    https://docs.google.com/spreadsheets/d/1TSu_h9Hw-U0rLv0xO46jeV0w3o_LmIsRWMLI7WhLfNM/

    View full-size slide

  81. By @aleyda from @orainti for #seosummit
    Set a release validation workflow, before and

    after launching, taking “what-ifs” into account
    PRE-RELEASE SEO
    VALIDATION: OK?
    SEO IMPLEMENTATION
    YES
    NO
    YES
    ON-GOING SEO
    VALIDATION
    SEO RELEASE
    NO
    FIX
    POST-RELEASE SEO
    VALIDATION: OK?
    YES
    NO
    FIX
    ON-GOING SEO
    VALIDATION: OK?
    YES
    NO
    FIX IN LESS
    24H
    REVERSE
    IMPLEMENTATION

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  82. By @aleyda from @orainti for #seosummit
    Continuously monitor SEO configuration of the
    different pages types to ensure desired status
    https://docs.google.com/spreadsheets/d/1bU7yt3RnOAQ_FfhFidJgcaFKOnEaRm1bVvAF3UQzJE8/

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  83. By @aleyda from @orainti for #seosummit
    Use real-time SEO crawlers to be alerted


    of unwanted SEO changes fast
    ContentKing Little Warden SEO Radar

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  84. By @aleyda from @orainti for #seosummit
    Configure your real-time monitoring to catch
    when meaningful tech & content change

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  85. By @aleyda from @orainti for #seosummit
    Set the alerts so they go to the relevant email,
    slack or pm tool to not be missed

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  86. By @aleyda from @orainti for #seosummit
    This is how you say goodbye to continuous
    SEO bugs that hold your execution back
    WEB PLATFORM CONFIGURATION/SETTINGS CHANGES INTEGRATED VALIDATION
    ORGANIC SEARCH TRAFFIC & CONVERSIONS DECREASE/INCREASE ALERTS
    WEB RANKINGS DECREASE/INCREASE ALERTS
    QUERIES SEARCH POPULARITY DECREASE/INCREASE ALERTS
    WEB CONTENT & TECHNICAL CONFIGURATION CHANGES ALERTS
    CONTENT OPTIMIZATION & TECH SEO CONFIGURATION CHECKLIST FOR COMMON WORKFLOWS
    COMPANY CONTENT OPTIMIZATION & TECH SEO GUIDELINES/WIKI
    ONLINE SEO TRAINING AND Q&AS FOR TECH/CONTENT/[STAKEHOLDERS] TEAMS
    RECURRING / ONGOING SEO TECH/CONTENT VALIDATION PRE & POST WEB RELEASES
    EDUCATION
    VALIDATION
    MONITORING
    MENTIONS & BACKLINKS ALERTS
    WEBSITE SEARCH CRAWLING ISSUES ALERTS
    SPAM OR MANUAL ACTIONS ALERTS
    RECOMMENDATIONS AND REPORTS FEATURING SEO CONCEPTS & IMPORTANCE TOWARDS GOALS

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  87. By @aleyda from @orainti for #seosummit
    Learn more about setting an SEO Quality
    Assurance Framework in this presentation
    https://speakerdeck.com/aleyda/goodbye-seo-fck-ups-learn-to-set-an-seo-quality-assurance-framework

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  88. By @aleyda from @orainti for #seosummit
    By taking care of
    these you will
    set the base for
    cost-effective
    technical SEO
    efforts that
    actually help you
    to achieve goals
    1. Ensure your
    content inventory
    availability 🍣
    2. Proportionally
    endorse key, meant to
    be ranked pages 🌮
    3. Maximize your
    pages SERPs
    visibility with
    structured data 🍝
    4. Take care of your
    pages speed and
    experience 🥓
    Bonus: Set an SEO quality and monitoring
    framework to avoid bugs holding you back 🍫

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  89. By @aleyda from @orainti for #seosummit
    Want more? Take a look at these two free
    resources I’ve created: LearningSEO & SEOFOMO
    hub.seofomo.co
    learningseo.io

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  90. By @aleyda from @orainti for #seosummit
    Too much work?

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  91. By @aleyda from @orainti for #seosummit
    Remember it’s all about results,


    revenue and positive ROI

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  92. By @aleyda from @orainti for #seosummit
    Thank you!
    I’m Aleyda Solis


    ❏ SEO Consultant & Founder at Orainti


    ❏ SEO Speaker at +100 Events in +30 countries


    ❏ Author “SEO. Las Claves Esenciales.”


    ❏ Crawling Mondays Video & Podcast Series Host


    ❏ SEOFOMO & MarketingFOMO Newsletters Author


    ❏ Maker LearningSEO.io


    ❏ European Search Personality of the Year in 2018
    SEO Consultant & Founder at
    Orainti
    @aleyda
    Aleyda Solis

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