Product Management at Central 1

Presentation given at the Vancouver Product Management meetup.

1. Product Management at Central 1 July 11, 2013
2. Consumer Mobile Business MemberDirect!Online MemberDirect!Integrated MemberDirect!Mobile!Services MemberDirect*Small!Business MemberDirect*Business MemberDirect Services is a flexible outsourced SaaS direct banking solution used by over 350+ Canadian credit unions and banks serving over 4M customers.
6. Product management at Central 1 Client Access & Integration MemberDirect Payment Applications Partner Integration & FX Director, Product Management
7. MemberDirect Product Management Senior Product Manager, Direct Banking Product managers Business analysts
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10. Change happens in a few ways
11. Our rhythm: weekly Mon Tue Wed Thu Fri Change meeting Evaluate requests for change Build meeting (Business), Change meeting and Product CAB Review tickets going to build, evaluate requests for change Build meeting Review tickets going to build
14. Our rhythm: planning February March-May June September December User group meetings Strategy committee Strategy committee Strategy committee Strategy committee User group webinar Gather input, feedback Present roadmap recommendation Finalize roadmap and share to support planning and budgeting Ongoing client meetings
15. Roadmap
16. Objectives, streams, and shapes
17. Pragmatic Marketing framework
18. What we do
19. What we don’t do a lot (or enough) of
20. What isn’t our job or we don’t do
21. Projects begin with vision and scope • Business!requirements – Background,!opportunity,!objec=ves!&!success!criteria,!customer/business! needs,!business!risks • Vision!of!the!product/solu=on – Vision!statement,!scope!summary!(inclusions,!exclusions,!assump=ons,! dependencies,!constraints),!personas,!primary!use!scenarios • Business!context – Stakeholder!profiles – Project!priori=es!(schedule,!features,!quality,!staff,!costs) • Business!case
22. Working with clients as “champions”
23. Very active in projects
24. @benry #AllSBNoBS blog: benry.net Scott Baldwin Senior Product Manager, Direct Banking sbaldwin@central1.com T: 604.730.6377 C: 604.762.7255