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Building Awesome Product Teams

Martin Eriksson
November 26, 2019

Building Awesome Product Teams

How to build awesome product teams, from a talk at #ProductTank Sydney

Martin Eriksson

November 26, 2019
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Transcript

  1. @BFGMARTIN “THE ROLE OF A PRODUCT MANAGER IS TO DISCOVER

    A PRODUCT THAT IS VALUABLE, USABLE, AND FEASIBLE” MARTY CAGAN
  2. DIVERSE @BFGMARTIN DIVERSE TEAMS ARE BETTER AT SOLVING PROBLEMS SCIENTIFIC

    AMERICAN, UNIVERSITY OF MICHIGAN, NORTHWESTERN UNIVERSITY, and many more
  3. “IF YOU’RE ONLY USING YOUR ENGINEERS TO CODE, YOU’RE ONLY

    GETTING HALF THEIR VALUE ” @BFGMARTIN MARTY CAGAN
  4. PSYCHOLOGICAL SAFETY More likely to admit mistakes take on new

    roles & challenges harness new, diverse ideas challenge the status quo @BFGMARTIN
  5. MOTIVATION Autonomy Mastery Purpose Our desire to be self directed

    - increases engagement over compliance @BFGMARTIN
  6. LEADERSHIP Authoritative Participative Delegative Works well when labor is low

    skilled and leader has all the knowledge and experience @BFGMARTIN
  7. LEADERSHIP Authoritative Participative Delegative Hands on guidance Gets input but

    makes final decision Collaboration driven @BFGMARTIN
  8. LEADERSHIP Authoritative Participative Delegative Modern management theory, where workers have

    some knowledge but retains decision making at top. @BFGMARTIN
  9. AUTONOMY Your team is smarter than you closer to the

    customer than you has more information than you @BFGMARTIN
  10. AUTONOMY “IF YOU TELL PEOPLE WHERE TO GO, BUT NOT

    HOW TO GET THERE, YOU’LL BE AMAZED AT THE RESULTS” @BFGMARTIN GEORGE S. PATTON
  11. SETTING GOALS COMPANY GOALS INDIVIDUAL GOALS INDIVIDUAL GOALS INDIVIDUAL GOALS

    INDIVIDUAL GOALS TEAM GOALS TEAM GOALS @BFGMARTIN
  12. SETTING GOALS TEAM A GOALS INDIVIDUAL GOALS INDIVIDUAL GOALS TEAM

    B GOALS INDIVIDUAL GOALS INDIVIDUAL GOALS VISION COMPANY GOALS GAP @BFGMARTIN
  13. FOCUS ON PROBLEMS “PEOPLE DON'T WANT A QUARTER-INCH DRILL, THEY

    WANT A QUARTER-INCH HOLE.” @BFGMARTIN THEODORE LEVITT
  14. DIG DEEPER @BFGMARTIN Why? Why? Why? Aha! I want a

    quarter inch drill I want a quarter inch hole I want to run a cable through the wall I want music in my bedroom
  15. SOLVE THE PROBLEM “UNDERSTAND THE PROBLEM AT A DEEP LEVEL.

    THEN SUCCESS IS EASY TO ARTICULATE, BECAUSE YOU KNOW WHAT IT'S LIKE WHEN THAT PROBLEM IS SOLVED.” @BFGMARTIN KEN NORTON
  16. “THERE IS NOTHING QUITE SO USELESS AS DOING WITH GREAT

    EFFICIENCY SOMETHING THAT SHOULD NOT BE DONE AT ALL.” @BFGMARTIN PETER DRUCKER
  17. Ethnographic Research DISCOVERY VS DELIVERY Agile Lean Six Sigma Prince

    II Waterfall Kanban Scrum Design Thinking Design Sprints Discovery Sprints Dual-track Agile @BFGMARTIN
  18. “DON’T FORGET THAT PEOPLE MAKE THE STUFF BUT RELATIONSHIPS MAKE

    THE BIGGER STUFF. GET THE RELATIONSHIPS AND PEOPLE PART RIGHT, FIRST. THE REST WILL FOLLOW.” @BFGMARTIN JOHN MAEDA
  19. 1. ASSEMBLE YOUR TEAM DIVERSE, CROSS-FUNCTIONAL, CO-LOCATED 2. SET THEM

    UP FOR SUCCESS PSYCHOLOGICAL SAFETY, AUTONOMY, PURPOSE 3. FOCUS ON THE PROBLEM BALANCE DISCOVERY VS DELIVERY @BFGMARTIN
  20. 1. HIRE SMART PEOPLE WHO WORK WELL TOGETHER 2. GET

    OUT OF THE WAY 3. FOCUS ON GOALS, NOT HOW YOU GET THERE 13 2 @BFGMARTIN
  21. 1. WHO’S IN THE ROOM? 2. DO YOU KNOW WHAT

    YOUR TEAM/COMPANY VISION, MISSION, AND OBJECTIVES ARE? 3. DO YOU KNOW WHAT PROBLEM YOU’RE SOLVING FOR YOUR CUSTOMER? @BFGMARTIN
  22. FOLLOW ME ON @BFGMARTIN GET THE BOOK AT PRODUCTLEADERSHIPBOOK.COM READ

    MORE AT MINDTHEPRODUCT.COM THANK YOU! “If you build products, you need this book.” DES TRAYNOR, CO-FOUNDER of INTERCOM “invaluable for leveling up your execution” RYAN FREITAS, FACEBOOK “the leadership guide I never had" KEN NORTON, GOOGLE VENTURES @BFGMARTIN