A presentation on the decision stack needed in product management - from setting a clear product vision, through strategy, to objectives, and principles. At each step clarity helps you and your team make better decisions, faster.
GIVE THEM AUTONOMY, MASTERY, AND PURPOSE - THE DESIRE TO DO SOMETHING THAT HAS MEANING AND IS IMPORTANT.” DANIEL PINK - MIT & THE SURPRISING TRUTH ABOUT WHAT MOTIVATES US
for many people.” IKEA “Bring inspiration and innovation to every athlete* in the world. (*If you have a body, you are an athlete.)” NIKE “To accelerate the world’s transition to sustainable energy” TESLA “To help bring creative projects to life.” KICKSTARTER “A world without poverty.” OXFAM
over processes and tools ▸ Working software over comprehensive documentation ▸ Customer collaboration over contract negotiation ▸ Responding to change over following a plan
fragmented, and famous for it’s poor customer experience Opportunities: Huge market barely penetrated by e-commerce, that would take significant capital to succeed in Threats: US companies looking to expand, UK offline businesses catching on and investing in e-commerce Strategy? Build the best possible experience, raise enough money to build a big business, and do it quickly.
VISION STRATEGY OBJECTIVES CORPORATE VISION to make the world around you universally accessible and useful PRINCIPLES PRINCIPLES PRINCIPLES OPPORTUNITIES OPPORTUNITIES OPPORTUNITIES OPPORTUNITIES OPPORTUNITIES OPPORTUNITIES
VISION STRATEGY OBJECTIVES CORPORATE VISION to make the world’s information universally accessible and useful PRINCIPLES PRINCIPLES PRINCIPLES OPPORTUNITIES OPPORTUNITIES OPPORTUNITIES OPPORTUNITIES OPPORTUNITIES OPPORTUNITIES
VISION STRATEGY OBJECTIVES CORPORATE VISION to create a home that takes care of the people inside it and the world around it PRINCIPLES PRINCIPLES PRINCIPLES OPPORTUNITIES OPPORTUNITIES OPPORTUNITIES OPPORTUNITIES OPPORTUNITIES OPPORTUNITIES
VISION STRATEGY OBJECTIVES CORPORATE VISION to give everyone a voice and to show them the world PRINCIPLES PRINCIPLES PRINCIPLES OPPORTUNITIES OPPORTUNITIES OPPORTUNITIES OPPORTUNITIES OPPORTUNITIES OPPORTUNITIES
the world's information and make it universally accessible and useful Leverage unrivalled store of data to better understand the content and serve the user with fast, accurate results PRINCIPLES Improve crawl rate to capture more data Improve ranking algorithm to better “understand” content Fast Accurate Secret Improve speed of search result computation NITIES
the overview, the insight, and the experience to make the intuitive leaps to good strategy ▸ But everyone owns the outcome, so don’t do it behind closed doors
Review Q3 Review Q4 Review 2019 Results Progress Check Progress Check Progress Check Progress Check Progress Check Progress Check Progress Check Progress Check Progress Check Progress Check Progress Check Build a cadence for learning - are we making progress towards our goals? - what have we learned that might change our strategy? - what decisions do we keep weighing that might make for good product/design principles? CADENCE OF IMPROVEMENT
stories and communicate the vision, mission, and principles ▸ Design better ways of working that put the customer at the centre ▸ Feed customer research and insights into the whole decision stack ▸ Keep asking why PRODUCT PEOPLE