Sciencing Data

A short overview of what Data Science is and some of the kinds of insights we look for at Akamai.

visual data
like spice on a hot griddle
patterns emerge

Transcript

1. Sciencing Data Acquisition, Distillation & Consumption
2. Philip Tellis Principal RUM Distiller @ Akamai Author of the OpenSource boomerang RUM library twitter:@bluesmoon * github:@bluesmoon
3. What is Data Science?
4. A fancy term for Statistics?
5. A synonym for Computer Science?
6. A multi-disciplinary Art-Form... combining aspects of Statistics, Computing, Visual Storytelling, Domain Expertise, Typography, ,
7. At Akamai we primarily care about Internet Performance and Security
8. My team’s speciality is RUM
9. Search for patterns in data
10. Find abnormalities by determining what’s normal
11. Identify the parts of your site most important to your users
12. How does the performance of a website affect user behaviour?
13. OR ?
16. Does emotional state affect our perception of latency?
17. Real Data • • • • Sports fans can get quite emotional!
18. The US was close to a win but Canada got a last minute leg in
19. But the web audience appeared to be prescient
20. • • • •
21. • • •
22. • • →
23. But what about Patience?
24. Definitions Load Time Error Tolerance LD 50 LD 25
25. Bounce Rate v/s Page Load Time for the entire game
26. 1st & 2nd Period, Score: 0 - 0
27. 3rd Period, US Leads 2 - 0
28. End of 3rd, Canada comes back 2 - 2
29. Canada wins 3 - 2
30. patience cultural significance Correlation?
31. LD 50 values for different countries DE ?? US 5.5s UK 11.5s AU ?? CA 13.5s 2.5
32. The importance of Domain Expertise • structure of a hockey game • understanding web performance • biological sciences
33. Across domains, the Statistics used are often the same
34. We borrow from Economics The Product Space
35. ...and Linguistic Anthropology
36. Navigating the Pacific ocean wind birds cloud star songs stories visualizations
37. Now to the boring stuff...
38. cleaned • • malicious • anomalous Before we can analyze... normalized • population • time-zone • currency
40. Interesting People Data
41. ★ Understand ★ Borrow ★ ★ ★ story In Conclusion
42. Philip Tellis Principal RUM Distiller @ Akamai Author of the OpenSource boomerang RUM library twitter:@bluesmoon * github:@bluesmoon