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Conversion Tips for Service Area Businesses (Pu...

Avatar for Brandon Schmidt Brandon Schmidt
March 12, 2019
Marketing & SEO
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Conversion Tips for Service Area Businesses (Pubcon Florida 2019)

Presentation given at Pubcon Florida 2019

Avatar for Brandon Schmidt

Brandon Schmidt

March 12, 2019
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Transcript

  1. Conversion Tips for Service Area Businesses Presented by: Brandon Schmidt

  2. Service Area Businesses Want to Make Money!

  3. None

  4. How do you build trust online?

  5. Photos & Videos

  6. *Real* Images

  7. None

  8. Stock images are the worst

  9. None

  10. Provide Context

  11. Video

  12. None
  13. None
  14. None

  15. About & Team Pages

  16. None

  17. Team Pages

  18. Company Values

  19. None
  20. None
  21. None

  22. Service Area

  23. None
  24. None
  25. None

  26. Trust Symbols

  27. None
  28. None
  29. None
  30. None
  31. None
  32. None

  33. Who You Work With

  34. None

  35. Case Studies

  36. None
  37. None
  38. None
  39. None

  40. Social Proof

  41. Social Proof • Expert Social Proof • Celebrity Social Proof

    • User Social Proof • Wisdom of the Crowd • Wisdom of Your Friends https://techcrunch.com/2011/11/27/social-proof-why-people-like-to-follow-the-crowd/
  42. None
  43. None
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  45. None
  46. None
  47. None
  48. None
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  50. Main Navigation

  51. None
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  55. None
  56. None
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  58. None
  59. None
  60. None
  61. None
  62. None

  63. Calls to Action

  64. None
  65. None
  66. None
  67. None
  68. None
  69. None

  70. Forms

  71. None

  72. Too Long Form

  73. Customers Seeing a Long Form

  74. None
  75. None
  76. None

  77. Engagement

  78. None
  79. None
  80. None
  81. None
  82. None
  83. None
  84. None
  85. None
  86. None
  87. None

  88. Further Resources

  89. Google’s UX Guide for Lead Gen: bit.ly/UXLeadGen Nielsen Norman Group:

    nngroup.com CXL Blog: conversionxl.com/blog

  90. Thank You! Brandon Schmidt Director of Digital Strategy YDOP Internet

    Marketing @brandonschmidt [email protected]