Upgrade to Pro — share decks privately, control downloads, hide ads and more …

Conversion Tips for Service Area Businesses (Pu...

Avatar for Brandon Schmidt Brandon Schmidt
March 12, 2019
Marketing & SEO
0
28

Conversion Tips for Service Area Businesses (Pubcon Florida 2019)

Presentation given at Pubcon Florida 2019

Avatar for Brandon Schmidt

Brandon Schmidt

March 12, 2019
Tweet

More Decks by Brandon Schmidt

See All by Brandon Schmidt
There are No Second Chances at First Impressions: Making the Most Out of Your Google Profile
Avatar for Brandon Schmidt brandonschmidt
0
11
Getting the Most Out of Google - Without Spending a Dime (ABHE 2023)
Avatar for Brandon Schmidt brandonschmidt
0
84
How to Avoid the 5 Mistakes Contractors Make with Their Online Reputation (IBS 2023)
Avatar for Brandon Schmidt brandonschmidt
0
38
Building a Digital Marketing Plan (Green & Growin 2023)
Avatar for Brandon Schmidt brandonschmidt
0
58
Getting Your Online Marketing Right in 2023 (PSP Expo 2022)
Avatar for Brandon Schmidt brandonschmidt
0
45
Creating Killer Location Finder Pages (LocalU Advanced - November 2022)
Avatar for Brandon Schmidt brandonschmidt
0
35
Secrets to a Successful Dealer Network (Shed Builder Expo 2022)
Avatar for Brandon Schmidt brandonschmidt
0
32
There are No Second Chances at First Impressions (HighEdWeb 2022 Analytics Summit)
Avatar for Brandon Schmidt brandonschmidt
0
31
Getting Your Online Marketing Right in 2022 (NKBA Webinar)
Avatar for Brandon Schmidt brandonschmidt
0
31

Other Decks in Marketing & SEO

See All in Marketing & SEO
Hra o vyhledávání: Nová pravidla, noví vítězové a nové oběti
Avatar for Pavel Ungr, SEOloger pavelungr
0
160
AI OVERVIEWS: KONEC KLIKÁNÍ V SEO?
Avatar for Pavel Ungr, SEOloger pavelungr
0
480
You Can't Generate What You Can't Retrieve
Avatar for Dawn Anderson dawnieando
1
300
Winning Ecommerce Organic Search in an AI Era: What are the shifts, and what works in 2026?
Avatar for Aleyda Solis aleyda
4
800
How to audit for AI Accessibility on your Front & Back End
Avatar for davetheseo davetheseo
0
200
Las 8 cosas que las marcas deberían estar haciendo
Avatar for manu chatlani manuchat
0
200
The agentic SEO stack - context over prompts
Avatar for schlessera schlessera
0
670
AI Search: Implications for SEO and How to Move Forward - #ShenzhenSEOConference
Avatar for Aleyda Solis aleyda
1
1.1k
ユーザーと一緒に育てる！ 1年半の実践で得たコミュニティ成長のヒント
Avatar for Kana Kitagawa ktkn1129
0
110
The #1 spot is gone: here's how to win anyway
Avatar for Tamara Novitovic tamaranovitovic
2
960
Winning Ecommerce Organic Search in an AI Era - #searchnstuff2025
Avatar for Aleyda Solis aleyda
1
1.9k
When Traffic Gets Weird: ML for Anomalies & Forecasts
Avatar for Sam Torres samtorres
0
140

Featured

See All Featured
Are puppies a ranking factor?
Avatar for Jono Alderson jonoalderson
1
3k
Optimizing for Happiness
Avatar for Tom Preston-Werner mojombo
379
71k
Evolution of real-time – Irina Nazarova, EuRuKo, 2024
Avatar for Irina Nazarova irinanazarova
9
1.2k
BBQ
Avatar for Matthew Crist matthewcrist
89
10k
Balancing Empowerment & Direction
Avatar for Lara Hogan lara
5
920
Templates, Plugins, & Blocks: Oh My! Creating the theme that thinks of everything
Avatar for Michelle Schulp Hunt marktimemedia
31
2.7k
Claude Code のすすめ
Avatar for schroneko schroneko
67
210k
Unlocking the hidden potential of vector embeddings in international SEO
Avatar for Frank van Dijk frankvandijk
0
190
Navigating the moral maze — ethical principles for Al-driven product design
Avatar for Skipper Chong Warson skipperchong
2
270
Refactoring Trust on Your Teams (GOTO; Chicago 2020)
Avatar for Rebecca Miller-Webster rmw
35
3.4k
Measuring & Analyzing Core Web Vitals
Avatar for Philip Tellis bluesmoon
9
760
Distributed Sagas: A Protocol for Coordinating Microservices
Avatar for Caitie McCaffrey caitiem20
333
22k

Transcript

  1. Conversion Tips for Service Area Businesses Presented by: Brandon Schmidt

  2. Service Area Businesses Want to Make Money!

  3. None

  4. How do you build trust online?

  5. Photos & Videos

  6. *Real* Images

  7. None

  8. Stock images are the worst

  9. None

  10. Provide Context

  11. Video

  12. None
  13. None
  14. None

  15. About & Team Pages

  16. None

  17. Team Pages

  18. Company Values

  19. None
  20. None
  21. None

  22. Service Area

  23. None
  24. None
  25. None

  26. Trust Symbols

  27. None
  28. None
  29. None
  30. None
  31. None
  32. None

  33. Who You Work With

  34. None

  35. Case Studies

  36. None
  37. None
  38. None
  39. None

  40. Social Proof

  41. Social Proof • Expert Social Proof • Celebrity Social Proof

    • User Social Proof • Wisdom of the Crowd • Wisdom of Your Friends https://techcrunch.com/2011/11/27/social-proof-why-people-like-to-follow-the-crowd/
  42. None
  43. None
  44. None
  45. None
  46. None
  47. None
  48. None
  49. None

  50. Main Navigation

  51. None
  52. None
  53. None
  54. None
  55. None
  56. None
  57. None
  58. None
  59. None
  60. None
  61. None
  62. None

  63. Calls to Action

  64. None
  65. None
  66. None
  67. None
  68. None
  69. None

  70. Forms

  71. None

  72. Too Long Form

  73. Customers Seeing a Long Form

  74. None
  75. None
  76. None

  77. Engagement

  78. None
  79. None
  80. None
  81. None
  82. None
  83. None
  84. None
  85. None
  86. None
  87. None

  88. Further Resources

  89. Google’s UX Guide for Lead Gen: bit.ly/UXLeadGen Nielsen Norman Group:

    nngroup.com CXL Blog: conversionxl.com/blog

  90. Thank You! Brandon Schmidt Director of Digital Strategy YDOP Internet

    Marketing @brandonschmidt [email protected]