Upgrade to Pro — share decks privately, control downloads, hide ads and more …

Conversion Tips for Service Area Businesses (Pu...

Brandon Schmidt
March 12, 2019
Marketing & SEO
0
18

Conversion Tips for Service Area Businesses (Pubcon Florida 2019)

Presentation given at Pubcon Florida 2019

Brandon Schmidt

March 12, 2019
Tweet

More Decks by Brandon Schmidt

See All by Brandon Schmidt
Getting the Most Out of Google - Without Spending a Dime (ABHE 2023)
brandonschmidt
0
72
How to Avoid the 5 Mistakes Contractors Make with Their Online Reputation (IBS 2023)
brandonschmidt
0
21
Building a Digital Marketing Plan (Green & Growin 2023)
brandonschmidt
0
45
Getting Your Online Marketing Right in 2023 (PSP Expo 2022)
brandonschmidt
0
31
Creating Killer Location Finder Pages (LocalU Advanced - November 2022)
brandonschmidt
0
30
Secrets to a Successful Dealer Network (Shed Builder Expo 2022)
brandonschmidt
0
25
There are No Second Chances at First Impressions (HighEdWeb 2022 Analytics Summit)
brandonschmidt
0
28
Getting Your Online Marketing Right in 2022 (NKBA Webinar)
brandonschmidt
0
16
Landing Page Optimization for Local (Pubcon Local 2021)
brandonschmidt
0
31

Other Decks in Marketing & SEO

See All in Marketing & SEO
100% Evergreen Articles to Survive Search Updates
chrismeabe
0
450
International SEO Forecasting - How to Determine the Investment Needed and the Potential Returns When Entering New Markets (James Brockbank, International Search Summit 2024)
brockbankjames
0
800
Auditoría SEO en medios: Aplicando el método HIIT para poner en forma tu web y tu redacción
clarasoteras
0
360
Automating SEO with AI-Driven App Scripts
pkondylis
0
420
Future-Proof Links: Users, Updates & AI
tamaranovitovic
0
190
The untapped power of vector embeddings
frankvandijk
0
520
Evidence-Based Management in SEO: Improving Value Delivery Under Uncertainty
rubenremy
0
210
Topical Authority in the Age of Entity SEO - BrightonSEO San Diego
felipebazon
0
220
情報発信の基本的な考え方と最近の動向_講演資料ダイジェスト1
capitolthink
0
150
BrightonSEO_Deck_v2.pdf
holliethubron
0
180
Unlocking SEO wins with Cloudflare workers: no devs required!
chrisleverseo
1
190
Creating data-driven SEO apps with AI - Brighton SEO
michaelvdr
1
310

Featured

See All Featured
The Straight Up "How To Draw Better" Workshop
denniskardys
232
140k
[Rails World 2023 - Day 1 Closing Keynote] - The Magic of Rails
eileencodes
34
2.2k
Side Projects
sachag
452
42k
Building Flexible Design Systems
yeseniaperezcruz
329
38k
Keith and Marios Guide to Fast Websites
keithpitt
411
22k
Product Roadmaps are Hard
iamctodd
PRO
52
11k
I Don’t Have Time: Getting Over the Fear to Launch Your Podcast
jcasabona
32
2.2k
Helping Users Find Their Own Way: Creating Modern Search Experiences
danielanewman
29
2.5k
What’s in a name? Adding method to the madness
productmarketing
PRO
22
3.4k
Performance Is Good for Brains [We Love Speed 2024]
tammyeverts
9
740
It's Worth the Effort
3n
184
28k
XXLCSS - How to scale CSS and keep your sanity
sugarenia
248
1.3M

Transcript

  1. Conversion Tips for Service Area Businesses Presented by: Brandon Schmidt

  2. Service Area Businesses Want to Make Money!

  3. None

  4. How do you build trust online?

  5. Photos & Videos

  6. *Real* Images

  7. None

  8. Stock images are the worst

  9. None

  10. Provide Context

  11. Video

  12. None
  13. None
  14. None

  15. About & Team Pages

  16. None

  17. Team Pages

  18. Company Values

  19. None
  20. None
  21. None

  22. Service Area

  23. None
  24. None
  25. None

  26. Trust Symbols

  27. None
  28. None
  29. None
  30. None
  31. None
  32. None

  33. Who You Work With

  34. None

  35. Case Studies

  36. None
  37. None
  38. None
  39. None

  40. Social Proof

  41. Social Proof • Expert Social Proof • Celebrity Social Proof

    • User Social Proof • Wisdom of the Crowd • Wisdom of Your Friends https://techcrunch.com/2011/11/27/social-proof-why-people-like-to-follow-the-crowd/
  42. None
  43. None
  44. None
  45. None
  46. None
  47. None
  48. None
  49. None

  50. Main Navigation

  51. None
  52. None
  53. None
  54. None
  55. None
  56. None
  57. None
  58. None
  59. None
  60. None
  61. None
  62. None

  63. Calls to Action

  64. None
  65. None
  66. None
  67. None
  68. None
  69. None

  70. Forms

  71. None

  72. Too Long Form

  73. Customers Seeing a Long Form

  74. None
  75. None
  76. None

  77. Engagement

  78. None
  79. None
  80. None
  81. None
  82. None
  83. None
  84. None
  85. None
  86. None
  87. None

  88. Further Resources

  89. Google’s UX Guide for Lead Gen: bit.ly/UXLeadGen Nielsen Norman Group:

    nngroup.com CXL Blog: conversionxl.com/blog

  90. Thank You! Brandon Schmidt Director of Digital Strategy YDOP Internet

    Marketing @brandonschmidt [email protected]