Upgrade to Pro — share decks privately, control downloads, hide ads and more …

Conversion Tips for Service Area Businesses (Pu...

Avatar for Brandon Schmidt Brandon Schmidt
March 12, 2019
Marketing & SEO
0
23

Conversion Tips for Service Area Businesses (Pubcon Florida 2019)

Presentation given at Pubcon Florida 2019

Avatar for Brandon Schmidt

Brandon Schmidt

March 12, 2019
Tweet

More Decks by Brandon Schmidt

See All by Brandon Schmidt
There are No Second Chances at First Impressions: Making the Most Out of Your Google Profile
Avatar for Brandon Schmidt brandonschmidt
0
4
Getting the Most Out of Google - Without Spending a Dime (ABHE 2023)
Avatar for Brandon Schmidt brandonschmidt
0
77
How to Avoid the 5 Mistakes Contractors Make with Their Online Reputation (IBS 2023)
Avatar for Brandon Schmidt brandonschmidt
0
35
Building a Digital Marketing Plan (Green & Growin 2023)
Avatar for Brandon Schmidt brandonschmidt
0
54
Getting Your Online Marketing Right in 2023 (PSP Expo 2022)
Avatar for Brandon Schmidt brandonschmidt
0
41
Creating Killer Location Finder Pages (LocalU Advanced - November 2022)
Avatar for Brandon Schmidt brandonschmidt
0
32
Secrets to a Successful Dealer Network (Shed Builder Expo 2022)
Avatar for Brandon Schmidt brandonschmidt
0
29
There are No Second Chances at First Impressions (HighEdWeb 2022 Analytics Summit)
Avatar for Brandon Schmidt brandonschmidt
0
29
Getting Your Online Marketing Right in 2022 (NKBA Webinar)
Avatar for Brandon Schmidt brandonschmidt
0
20

Other Decks in Marketing & SEO

See All in Marketing & SEO
How to Use AI to harness Google APIs
Avatar for Jonathon Roberts jonathonrobertsseo
0
810
マーケティング研修サービス なぞるLearning
Avatar for NAZORU.inc/株式会社なぞる nazoru
PRO
0
270
Efficient Content Optimization with Google Search Console & Apps Script
Avatar for Katarina Dahlin katarinadahlin
PRO
0
200
SEO for Growth: Revolutionizing a Saturated Market
Avatar for Gabi Troxler gabitroxler
0
170
The untapped power of vector embeddings
Avatar for Frank van Dijk frankvandijk
1
1.4k
Brand Signals Will Decide Your Visibility in AI-Powered Search; Where to Double Down.
Avatar for James Brockbank brockbankjames
PRO
0
220
The #1 spot is gone: here's how to win anyway
Avatar for Tamara Novitovic tamaranovitovic
1
780
Custom event tracking in GA4 for SaaS
Avatar for Bengü Sarıca Dinçer bngsrc
3
580
Google Tag Manager tips that will elevate your analytics game
Avatar for Kyle Rushon McGregor krmdigitaluk
1
340
Automating content optimisation with the help of semantic value
Avatar for Frank van Dijk frankvandijk
1
760
データに出ない"顧客行動と文脈"をどう読み解くか ―生成AI時代に求められる新しいマーケティング思考―
Avatar for NAZORU.inc/株式会社なぞる nazoru
PRO
0
360
GEO? AEO? LLMO? What's With All This AI Stuff? - Patrick Stox Ahrefs Evolve 2025
Avatar for Patrick Stox patrickstox
2
3.7k

Featured

See All Featured
Intergalactic Javascript Robots from Outer Space
Avatar for Vicent Martí tanoku
273
27k
Save Time (by Creating Custom Rails Generators)
Avatar for Garrett Dimon garrettdimon
PRO
33
1.8k
[RailsConf 2023 Opening Keynote] The Magic of Rails
Avatar for Eileen M. Uchitelle eileencodes
31
9.7k
Making the Leap to Tech Lead
Avatar for Ryan Cromwell cromwellryan
135
9.6k
RailsConf & Balkan Ruby 2019: The Past, Present, and Future of Rails at GitHub
Avatar for Eileen M. Uchitelle eileencodes
140
34k
Chrome DevTools: State of the Union 2024 - Debugging React & Beyond
Avatar for Addy Osmani addyosmani
9
970
What's in a price? How to price your products and services
Avatar for Michael Herold michaelherold
246
12k
Dealing with People You Can't Stand - Big Design 2015
Avatar for Cassini Nazir cassininazir
367
27k
Helping Users Find Their Own Way: Creating Modern Search Experiences
Avatar for Dan Newman danielanewman
31
2.9k
KATA
Avatar for Megan Lloyd mclloyd
PRO
32
15k
Cheating the UX When There Is Nothing More to Optimize - PixelPioneers
Avatar for Stéphanie Walter stephaniewalter
285
14k
Connecting the Dots Between Site Speed, User Experience & Your Business [WebExpo 2025]
Avatar for Tammy Everts tammyeverts
10
660

Transcript

  1. Conversion Tips for Service Area Businesses Presented by: Brandon Schmidt

  2. Service Area Businesses Want to Make Money!

  3. None

  4. How do you build trust online?

  5. Photos & Videos

  6. *Real* Images

  7. None

  8. Stock images are the worst

  9. None

  10. Provide Context

  11. Video

  12. None
  13. None
  14. None

  15. About & Team Pages

  16. None

  17. Team Pages

  18. Company Values

  19. None
  20. None
  21. None

  22. Service Area

  23. None
  24. None
  25. None

  26. Trust Symbols

  27. None
  28. None
  29. None
  30. None
  31. None
  32. None

  33. Who You Work With

  34. None

  35. Case Studies

  36. None
  37. None
  38. None
  39. None

  40. Social Proof

  41. Social Proof • Expert Social Proof • Celebrity Social Proof

    • User Social Proof • Wisdom of the Crowd • Wisdom of Your Friends https://techcrunch.com/2011/11/27/social-proof-why-people-like-to-follow-the-crowd/
  42. None
  43. None
  44. None
  45. None
  46. None
  47. None
  48. None
  49. None

  50. Main Navigation

  51. None
  52. None
  53. None
  54. None
  55. None
  56. None
  57. None
  58. None
  59. None
  60. None
  61. None
  62. None

  63. Calls to Action

  64. None
  65. None
  66. None
  67. None
  68. None
  69. None

  70. Forms

  71. None

  72. Too Long Form

  73. Customers Seeing a Long Form

  74. None
  75. None
  76. None

  77. Engagement

  78. None
  79. None
  80. None
  81. None
  82. None
  83. None
  84. None
  85. None
  86. None
  87. None

  88. Further Resources

  89. Google’s UX Guide for Lead Gen: bit.ly/UXLeadGen Nielsen Norman Group:

    nngroup.com CXL Blog: conversionxl.com/blog

  90. Thank You! Brandon Schmidt Director of Digital Strategy YDOP Internet

    Marketing @brandonschmidt [email protected]