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Measuring the Success of a Webinar

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Avatar for Brett Chalupa Brett Chalupa
June 21, 2011
Business
2
200

Measuring the Success of a Webinar

A brief presentation on the process of collecting data from a webinar and determining what all of the collected data means. View the webinar here: http://thoughtfaucet.com/making-things/how-to/linkedin-profile-training-video-and-transcript/

Avatar for Brett Chalupa

Brett Chalupa

June 21, 2011
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Transcript

  1. Measuring the Success of a Webinar

  2. Data Funnel Create & Plan Promote Host Measure Understand

  3. Create & Plan Why host a webinar?

  4. Promote Reach Out

  5. Host

  6. Measure Gather the quantitative data

  7. Tools • bit.ly • Google Analytics • GoToWebinar • Mailchimp

    • 4q

  8. Understand Quantitative to qualitative

  9. Thank You