For training designers in the business world. Use the map to design activity-driven training, not information dumps.. Book and blog: www.cathy-moore.com
goal? A measurable business goal helps you: • Design relevant activities • Identify the crucial content • Evaluate the success of your project • Show how your work supports the business Widget sales “Our training did that!”
uncover a customer’s needs. Identify the best widget for the customer. Emphasize the benefits that will matter most to the customer. These statements describe actions, not knowledge. To increase sales, our salespeople must:
taking the necessary actions. For each action, ask, “What makes it hard?” It’s time for... Motivation Environment Knowledge Skills tools culture processes etc.
For each action that learners must take on the job, design a practice activity. Each activity should mirror the real world as much as possible. Identify what people need to know?
appears. The learner chooses questions that will reveal the customer’s needs. A customer wants to reduce their electricity use. The learner suggests the best widget and explains its benefits. Avoid fact checks and trivia games. These don’t happen in the real world.
Identify what people need to do to reach that goal + why they aren’t doing it. Design activities that help people practice each behavior. ...? 1. 2. 3. 4. Next step? Identify what people need to know?
Identify the business goal. Identify what people need to do to reach that goal + why they aren’t doing it. Design activities that help people practice each behavior. Identify the minimum information people need to complete each activity. 1. 2. 3. 4.
! ! ! ! ! i i i i Everything supports the business goal. Job behavior that will reach the goal Measurable goal Realistic practice activity for that behavior Only the essential information for that activity
materials •Realistic, compelling activities •No irrelevant information •More likely to have a measurable business impact Widget sales “Our training did that!”