ideas in this talk in different ways, for which I’m extremely grateful. I especially would like to thank: Gabor Vajda, FutureLearn Vitaly Friedman, Smashing Magazine Lucy Blackwell, FutureLearn Jusna Begum, FutureLearn Daniel Jackson and team, Eurostar Xavier Watkins and team, EBI Karen McGrane, karenmcgrane.com …and huge thanks to the FutureLearn team for their support!