Despite being the only section of a website that a user never sees, the HEAD is arguably the most important. It is bound to its own unique set of rules and often governs the overall speed of the page. In this talk, we’ll look at some specific caveats, some fascinating intricacies, and—critically—the optimum order for a faster HEAD. Find out why your HEAD tags are so messy, so vital, and, I promise you, so interesting.