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エクスペリエンスデザイン 第2/8回 サービスデザインとはなにか Experience Des...

Satoru Tokuhisa
December 22, 2023

エクスペリエンスデザイン 第2/8回 サービスデザインとはなにか Experience Design 2/8 What is Service Design?

2023年春学期に開講した九州大学大学院芸術工学府/九州大学ビジネススクール(QBS)のエクスペリエンスデザインの第2回講義資料です。
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Satoru Tokuhisa

December 22, 2023
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  1. ©dangkang interdisciplinary design lab. 23/12/22 5BCMFPG$POUFOUT w ߨٛ-FDUVSF  αʔϏεσβΠϯجૅ4FSWJDF%FTJHO#BTJDT

    w αʔϏεσβΠϯͱ͸ͳʹ͔ʁɹ8IBUJT4FSWJDF  w σβΠϯϓϩηε%FTJHO1SPDFTT w σβΠϯπʔϧ%FTJHO5PPM 
  2. ©dangkang interdisciplinary design lab. 23/12/22 ՝୊ w ՝୊಺༰"TTJHONFOU  Ϧʔμʔ͸ɺௐࠪ݁Ռͷ63-Λ&ϝʔϧ

    EBOHLBOH!EFTJHOLZVTIVVBDKQ Ͱఏग़͍ͯͩ͘͠͞ɻ1MFBTF TVCNJUZPVSSFTVMUTCZFNBJM w FHIUUQTTDSBQCPYJPFYQFSJFODFEFTJHOUFBN*%  νʔϜ৘ใ΋͋Θͤͯڞ༗Λ͓ئ͍͠·͢ɻ1MFBTFTIBSFZPVSUFBNJOGPSNBUJPOBTXFMM w Ϧʔμʔͷࢯ໊-FBEFSTOBNFJO&OHMJTI w ࢒Γͷϝϯόͷࢯ໊/BNFTPGUIFPUIFSNFNCFSTJO&OHMJTI w νʔϜ໊5FBNOBNF w ఏग़క੾%FBEMJOF  ೥݄೔ ݄ ɹQNUI"QSJM w ໊݅  &9σβΠϯୈճ՝୊νʔϜ*%  &9%FTJHOTUBTTJHONFOU5FBN*% 
  3. ©dangkang interdisciplinary design lab. 23/12/22 αʔϏεσβΠϯͱ͸ͳʹ͔ w αʔϏεσβΠϯͱ͸ 8IBUJT4FSWJDF%FTJHO 

     Ұൠతͳఆٛ(FOFSBM%F fi OJUJPO w ैۀऀମݧ &9 ɺ͓Αͼɺސ٬ମݧ $9 Λվྑ͢ΔͨΊʹɺϦιʔε ਓɺϞϊɺϓϩηε Λઃܭɾ ૊৫͢Δ׆ಈ w UIFBDUJWJUZPGQMBOOJOHBOEPSHBOJ[JOHBCVTJOFTT`TSFTPVSDFT QFPQMF QSPQT BOEQSPDFTTFT JO PSEFSUP  EJSFDUMZJNQSPWFUIFFNQMPZFF`TFYQFSJFODF BOE  JOEJSFDUMZ UIFDVTUPNFS`T FYQFSJFODF  SFGIUUQTXXXOOHSPVQDPNBSUJDMFTTFSWJDFEFTJHO 
  4. ©dangkang interdisciplinary design lab. 23/12/22 αʔϏεσβΠϯͱ͸ͳʹ͔ w αʔϏεσβΠϯͱ͸ 8IBUJT4FSWJDF%FTJHO 

     ͭͷߏ੒ཁૉ5ISFFDPNQPOFOUT w ਓ QFPQMF ɹ w Ϟϊ QSPQT  w ϓϩηε QSPDFTT 
  5. ©dangkang interdisciplinary design lab. 23/12/22 αʔϏεσβΠϯͱ͸ͳʹ͔ w αʔϏεσβΠϯͱ͸ 8IBUJT4FSWJDF%FTJHO 

     ͭͷߏ੒ཁૉ5ISFFDPNQPOFOUT w ਓ QFPQMF   αʔϏεΛ࡞Δɾ࢖͏ਓਓʑ1FPQMFXIPEFTJHOBOEVTFUIFTFSWJDFQFPQMF  ैۀһ&NQMPZFFT  ސ٬$VTUPNFST  ύʔτφʔ1BSUOFST 
  6. ©dangkang interdisciplinary design lab. 23/12/22 αʔϏεσβΠϯͱ͸ͳʹ͔ w αʔϏεσβΠϯͱ͸ 8IBUJT4FSWJDF%FTJHO 

     ͭͷߏ੒ཁૉ5ISFFDPNQPOFOUT w Ϟϊ QSPQT   αʔϏεΛ਱ߦ͢ΔͨΊʹٻΊΒΕΔɺ෺ཧతɺ͋Δ͍͸ɺσδλϧͳਓ޻෺1IZTJDBMPSEJHJUBM BSUJGBDUTUIBUBSFSFRVJSFEUPQFSGPSNBTFSWJDF w ෺ཧతۭؒ1IZTJDBMTQBDF w ళ಄JOTUPSF w ૭ޱDPVOUFS w σδλϧ؀ڥ%JHJUBMFOWJSPONFOU w ΢ΣϒXFC w ιʔγϟϧϝσΟΞTPDJBMNFEJB 
  7. ©dangkang interdisciplinary design lab. 23/12/22 αʔϏεσβΠϯͱ͸ͳʹ͔ w αʔϏεσβΠϯͱ͸8IBUJT4FSWJDF%FTJHO  

    ͭͷߏ੒ཁૉ5ISFFDPNQPOFOUT w Ϟϊ QSPQT   αʔϏεΛ਱ߦ͢ΔͨΊʹٻΊΒΕΔɺ෺ཧతɺ͋Δ͍͸ɺσδλϧͳਓ޻෺1IZTJDBMPSEJHJUBM BSUJGBDUTUIBUBSFSFRVJSFEUPQFSGPSNBTFSWJDF w ΦϒδΣΫτ0CKFDUT w σδλϧσʔλ%JHJUBM%BUB w ෺ཧతͳϓϩμΫτ1IZTJDBMQSPEVDU 
  8. ©dangkang interdisciplinary design lab. 23/12/22 αʔϏεσβΠϯͱ͸ͳʹ͔ w αʔϏεσβΠϯͱ͸ 8IBUJT4FSWJDF%FTJHO 

     ͭͷߏ੒ཁૉ5ISFFDPNQPOFOUT w ϓϩηε QSPDFTT   αʔϏεΛ௨ͯ͡ैۀһ΍ސ٬ʹΑ࣮ͬͯߦ͞ΕΔϫʔΫϑϩʔɺखଓ͖ɺّࣜ  8PSL fl PXT QSPDFEVSFT BOESJUVBMTQFSGPSNFECZFNQMPZFFTBOEDVTUPNFSTUISPVHIUIFTFSWJDF 
  9. ©dangkang interdisciplinary design lab. 23/12/22 αʔϏεσβΠϯͱ͸ͳʹ͔ w αʔϏεσβΠϯͱ͸ 8IBUJT4FSWJDF%FTJHO 

     σβΠϯର৅5BSHFUT  ސ٬ମݧ$VTUPNFS&YQFSJFODF 4UBSU (PBM αϙʔτϓϩηε4VQQPSU1SPDFTT λονϙΠϯτ5PVDIQPJOUT όοΫεςʔδ#BDLTUBHF ϑϩϯτεςʔδ'SPOU4UBHF
  10. ©dangkang interdisciplinary design lab. 23/12/22 αʔϏεσβΠϯͱ͸ͳʹ͔ w αʔϏεσβΠϯͱ͸ 8IBUJT4FSWJDF%FTJHO 

     σβΠϯର৅5BSHFUT w ϑϩϯτεςʔδ'SPOUTUBHF  λονϙΠϯτ5PVDIQPJOUT w ސ٬ͱαʔϏεఏڙऀͱͷؒͰى͖ΔಛఆͷΠϯλϥΫγϣϯ͕ى͖Δ৔ॴ w FH w σόΠε%FWJDF w νϟωϧ$IBOOFM w ϢʔβͷλεΫ5BTL 
  11. ©dangkang interdisciplinary design lab. 23/12/22 αʔϏεσβΠϯͱ͸ͳʹ͔ w αʔϏεσβΠϯͱ͸ 8IBUJT4FSWJDF%FTJHO 

     σβΠϯର৅5BSHFUT w ϑϩϯτεςʔδ'SPOUTUBHF  λονϙΠϯτ5PVDIQPJOUT  https://www.nngroup.com/articles/channels-devices-touchpoints/
  12. ©dangkang interdisciplinary design lab. 23/12/22 αʔϏεσβΠϯͱ͸ͳʹ͔ w αʔϏεσβΠϯͱ͸ 8IBUJT4FSWJDF%FTJHO 

     σβΠϯର৅5BSHFUT w όοΫεςʔδ#BDLTUBHF  ֤λονϙΠϯτΛ੒ཱͤ͞ΔͨΊͷ࢓૊Έ.FDIBOJTNGPSFTUBCMJTIJOHFBDIUPVDIQPJOU w FH w ੍౓ɾ੓ࡦ*OTUJUVUJPOTBOEQPMJDJFT w ٕज़5FDIOPMPHZ w Πϯϑϥ*OGSBTUSVDUVSF w γεςϜ4ZTUFNT 
  13. ©dangkang interdisciplinary design lab. 23/12/22 αʔϏεσβΠϯͱ͸ͳʹ͔ w αʔϏεσβΠϯͱ͸ 8IBUJT4FSWJDF%FTJHO 

     4%-ͷϨϯζΛ௨ͨ͠αʔϏεσβΠϯͷఆٛ%F fi OJUJPOPGTFSWJDFEFTJHOUISPVHIUIFMFOTPG4%- w αʔϏεΤίγεςϜ಺ͷϓϩηεͷσβΠϯ WTFSWJDF  w %FTJHOPGQSPDFTTFTXJUIJOUIFTFSWJDFFDPTZTUFN WTFSWJDF   ΞΫλʔಉ࢜ͷͭͳ͕Γ$POOFDUJPOPG"DUPSOFUXPSL  ΞΫλʔಉ࢜ͷαʔϏεަ׵&YDIBOHFPGTFSWJDFTCFUXFFOBDUPST  ֤ΞΫλʔͷϦιʔε౷߹3FTPVSDFJOUFHSBUJPOGPSFBDIBDUPS  αʔϏεަ׵ɺϦιʔε౷߹Λଅ੍͢౓*OTUJUVUJPOTUIBUGBDJMJUBUFUIFFYDIBOHFPGTFSWJDFTBOE JOUFHSBUJPOPGSFTPVSDFT 
  14. ©dangkang interdisciplinary design lab. 23/12/22 αʔϏεσβΠϯϓϩηε w ਓؒத৺σβΠϯϓϩηε)VNBO$FOUFSFE%FTJHO )$% 1SPDFTT#BTFE

     αʔϏεσβΠϯͭͷݪଇ4JY1SJODJQMFTPG4FSWJDF%FTJHO w )VNBO$FOUFSFE w $PMMBCPSBUJPO w *UFSBUJWF w 4FRVFOUJBM w 3FBM w )PMJTUJD  ϚʔΫɾεςΟοΫυʔϯ ΞμϜɾϩʔϨϯε ϚʔΧεɾ ϗʔϝε  5IJTJT4FSWJDF%FTJHO%PJOHαʔϏεσ βΠϯͷ࣮ફ ϏʔɾΤψɾΤψ৽ࣾ
  15. ©dangkang interdisciplinary design lab. 23/12/22 αʔϏεσβΠϯϓϩηε w ਓؒத৺σβΠϯϓϩηε)VNBO$FOUFSFE%FTJHO )$% 1SPDFTT४ڌ

     αʔϏεσβΠϯͭͷݪଇ4JY1SJODJQMFTPG4FSWJDF%FTJHO w )VNBO$FOUFSFE  αʔϏεͷӨڹΛड͚ΔશͯͷώτͷΤΫεϖϦΤϯεΛߟྀ͢Δ  $POTJEFSUIFFYQFSJFODFPGBMMIVNBOTB ff FDUFECZUIFTFSWJDF w 696TFS&YQFSJFODF w $9$VTUPNFS&YQFSJFODF w &9&NQMPZFF&YQFSJFODF 
  16. ©dangkang interdisciplinary design lab. 23/12/22 αʔϏεσβΠϯϓϩηε w ਓؒத৺σβΠϯϓϩηε)VNBO$FOUFSFE%FTJHO )$% 1SPDFTT४ڌ

     αʔϏεσβΠϯͭͷݪଇ4JY1SJODJQMFTPG4FSWJDF%FTJHO w $PMMBCPSBUJPO  αʔϏεσβΠϯͷϓϩηεʹ͸ଟ༷ͳഎܠ΍໾ׂΛ࣋ͭεςʔΫϗϧμʔ͕ੵۃతʹؔ༩͠ͳ͚ Ε͹ͳΒͳ͍  4UBLFIPMEFSTXJUIEJWFSTFCBDLHSPVOETBOESPMFTNVTUCFBDUJWFMZJOWPMWFEJOUIFTFSWJDF EFTJHOQSPDFTT w ΞΫλʔUPΞΫλʔ "" ωοτϫʔΫ w "DUPSUP"DUPS "" /FUXPSLT w *UFSBUJWF  αʔϏεσβΠϯ͸ɺ࣮૷ʹ޲͚ͨ୳ࡧɺվળɺ࣮ݧͷ൓෮ܕΞϓϩʔνͰ͋Δ  4FSWJDFEFTJHOJTBOJUFSBUJWFBQQSPBDIPGFYQMPSBUJPO JNQSPWFNFOU BOEFYQFSJNFOUBUJPO UPXBSEJNQMFNFOUBUJPO 
  17. ©dangkang interdisciplinary design lab. 23/12/22 αʔϏεσβΠϯϓϩηε w ਓؒத৺σβΠϯϓϩηε)VNBO$FOUFSFE%FTJHO )$% 1SPDFTT४ڌ

     αʔϏεσβΠϯͭͷݪଇ4JY1SJODJQMFTPG4FSWJDF%FTJHO w 4FRVFOUJBM  αʔϏε͸૬ޓʹؔ࿈͢Δߦಈͷ࿈ଓͱͯ͠ՄࢹԽ͞Εɺ౷߹͞Εͳ͚Ε͹ͳΒͳ͍  4FSWJDFTNVTUCFWJTVBMJ[FEBOEJOUFHSBUFEBTBTFRVFODFPGJOUFSSFMBUFEBDUJPOT w +PVSOFZNBOBHFNFOU w 3FBM  ݱ࣮ʹ͋ΔχʔζΛௐࠪ͠ɺݱ࣮ʹࠜͨ͟͠ΞΠσΟΞͷϓϩτλΠϓΛ࡞Γɺܗͷͳ͍Ձ஋͸෺ ཧత·ͨ͸σδλϧత࣮ମΛ࣋ͭ΋ͷͱͯͦ͠ͷଘࡏΛ໌Β͔ʹ͢Δඞཁ͕͋Δ  3FBMOFFETNVTUCFJOWFTUJHBUFE QSPUPUZQFTPGJEFBTSPPUFEJOSFBMJUZNVTUCFDSFBUFE BOE GPSNMFTTWBMVFTNVTUCFSFWFBMFEBTQIZTJDBMPSEJHJUBMFOUJUJFT 
  18. ©dangkang interdisciplinary design lab. 23/12/22 αʔϏεσβΠϯϓϩηε w ਓؒத৺σβΠϯϓϩηε)VNBO$FOUFSFE%FTJHO )$% 1SPDFTT४ڌ

     αʔϏεσβΠϯͭͷݪଇ4JY1SJODJQMFTPG4FSWJDF%FTJHO w )PMJTUJD  αʔϏε͸αʔϏεશମɺاۀશମͷ͢΂ͯͷεςʔΫϗϧμʔͷχʔζʹ࣋ଓతʹରԠ͢Δ΋ͷ Ͱͳ͚Ε͹ͳΒͳ͍  4FSWJDFTNVTUTVTUBJOBCMZBEESFTTUIFOFFETPGBMMTUBLFIPMEFSTBDSPTTUIFFOUJSFTFSWJDFBOE FOUFSQSJTF 
  19. ©dangkang interdisciplinary design lab. 23/12/22 σβΠϯπʔϧɾϝιου w αʔϏεϒϧʔϓϦϯτ4FSWJDF#MVFQSJOU  ͜Ε͸ͳʹ͔ʁ8IBUJTUIJT

     w αʔϏε͕ސ٬ମݧΛఏڙ͢Δํ๏Λ࠷దԽ͢ΔͨΊʹ૊৫ͷϓϩηεΛՄࢹԽͨ͠΋ͷ w "WJTVBMJTBUJPOPGPSHBOJTBUJPOBMQSPDFTTFTUPPQUJNJTFUIFXBZJOXIJDITFSWJDFTEFMJWFS DVTUPNFSFYQFSJFODF  ݱঢ়෼ੳͷͨΊͷϒϧʔϓϦϯτ#MVFQSJOUGPSDVSSFOUTJUVBUJPOBOBMZTJT  ཧ૝ͷސ٬ମݧͷͨΊͷϒϧʔϓϦϯτ#MVFQSJOUGPSUIFJEFBMDVTUPNFSFYQFSJFODF  ͳͥ࡞੒͢Δͷ͔ʁ8IZDSFBUFJU  w ސ٬ମݧΛϑϩϯτεςʔδͱόοΫεςʔδͷैۀһϓϩηε͓Αͼαϙʔτϓϩηεͱ໌֬ʹ ݁ͼ͚ͭΔͨΊ w 5PDMFBSMZMJOLUIFDVTUPNFSFYQFSJFODFUPGSPOUBOECBDLTUBHFFNQMPZFFBOETVQQPSUQSPDFTTFT 
  20. ©dangkang interdisciplinary design lab. 23/12/22 σβΠϯπʔϧɾϝιου w αʔϏεϒϧʔϓϦϯτ4FSWJDF#MVFQSJOU  ཁૉ&MFNFOUT

    w "෺తূڌ1IZTJDBMFWJEFODF  ސ٬͕઀৮͢ΔσβΠϯՄೳͳϑΟδΧϧͳϞϊ  %FTJHOBCMFQIZTJDBMPCKFDUTUIBUDVTUPNFSTDPNFJOUPDPOUBDUXJUI w #ސ٬ͷΞΫγϣϯ$VTUPNFSBDUJPOT  δϟʔχʔϚοϓͷ֤εςοϓͰސ٬͕ߦ͏ΞΫγϣϯ  "DUJPOTQFSGPSNFECZDVTUPNFSTBUFBDITUFQPGUIFKPVSOFZNBQ w $ϑϩϯτεςʔδͷΞΫγϣϯ'SPOUTUBHFBDUJPOT  ސ٬͕໨ʹ͢Δݱ৔ैۀһͷ׆ಈ  "DUJWJUJFTPGGSPOUMJOFFNQMPZFFTUIBUDVTUPNFSTTFF 
  21. ©dangkang interdisciplinary design lab. 23/12/22 σβΠϯπʔϧɾϝιου w αʔϏεϒϧʔϓϦϯτ4FSWJDF#MVFQSJOU  ཁૉ&MFNFOUT

    w %όοΫεςʔδͷΞΫγϣϯ#BDLTUBHFBDUJPOT  ސ٬ͷ໨ʹ৮Εͳ͍ݱ৔ैۀһͷ׆ಈ  "DUJPOTPGGSPOUMJOFFNQMPZFFTOPUWJTJCMFUPDVTUPNFST w &αϙʔτϓϩηε4VQQPSUQSPDFTTFT  ૊৫ͷଞ෦໳ɺ·ͨ͸ɺ֎෦ύʔτφʔʹΑ࣮ͬͯߦ͞ΕΔ׆ಈ  "DUJWJUJFTQFSGPSNFECZPUIFSEFQBSUNFOUTPGUIFPSHBOJTBUJPOPSCZFYUFSOBMQBSUOFST  SFGFSFODF w -ZOO(4IPTUBDL  #SFBLJOH'SFFGSPN1SPEVDU.BSLFUJOH JO+PVSOBMPG.BSLFUJOHO 
  22. ©dangkang interdisciplinary design lab. 23/12/22 σβΠϯπʔϧɾϝιου w εςʔΫϗϧμϚοϓ  ͜Ε͸ͳʹ͔ʁ

    w ಛఆͷαʔϏεʹؔ༩͢Δଟ༷ͳεςʔΫϗϧμʔΛࢹ֮Խ͢ΔϚοϓ  ݱঢ়෼ੳͷͨΊͷεςʔΫϗϧμϚοϓ  ཧ૝ͷސ٬ମݧͷͨΊͷεςʔΫϗϧμϚοϓ  ͳͥ࡞੒͢Δͷ͔ʁ w ͜ͷϚοϓʹΑͬͯɺ୭͕ؔΘΓɺͦΕΒͷਓʑͱ૊৫͕Ͳ͏݁ͼ͍͍ͭͯΔ͔೺Ѳ͢Δ͜ͱ͕Ͱ ͖·͢ɻ 
  23. ©dangkang interdisciplinary design lab. 23/12/22 σβΠϯπʔϧɾϝιου w εςʔΫϗϧμϚοϓ  ͭͷϨϕϧ

    w "ސ٬ w #಺෦εςʔΫϗϧμʔ w $֎෦εςʔΫϗϧμ w 9ෆՄܽͳεςʔΫϗϧμ w :ॏཁͳεςʔΫϗϧμ w ;ͦͷଞͷεςʔΫϗϧμ 
  24. ©dangkang interdisciplinary design lab. 23/12/22 σβΠϯπʔϧɾϝιου w εςʔΫϗϧμϚοϓ  "

    # $ ސ٬ γϣοϓ ۜߦ ΫϨδοτ Χʔυձࣾ ഑ૹձࣾ ΦϯϥΠϯ ϕϯμʔ ޏ༻ओ ੡඼ϨϏϡʔఏڙऀ Էചۀऀ ిؾ௨৴ձࣾ ϑϧϑΟϧϝϯτ ڙڅۀऀ
  25. ©dangkang interdisciplinary design lab. 23/12/22 σβΠϯπʔϧɾϝιου w όϦϡʔωοτϫʔΫϚοϓ  ͜Ε͸ͳʹ͔ʁ

    w εςʔΫϗϧμؒͷՁ஋ަ׵ͷৄࡉΛ໌Β͔ʹ͢Δ  Ձ஋ w ϑΟδΧϧͳ੡඼ w αʔϏε w ۚમతՁ஋ɹFUDʜ 
  26. ©dangkang interdisciplinary design lab. 23/12/22 σβΠϯπʔϧɾϝιου w όϦϡʔωοτϫʔΫϚοϓ  "

    # $ ސ٬ γϣοϓ ۜߦ ΫϨδοτ Χʔυձࣾ ഑ૹձࣾ ΦϯϥΠϯ ϕϯμʔ ޏ༻ओ ੡඼ϨϏϡʔఏڙऀ Էചۀऀ ిؾ௨৴ձࣾ ϑϧϑΟϧϝϯτ ڙڅۀऀ ੡඼ σʔλ ੡඼ ୅ۚ ࿑ಇྗ ੡඼ ҆શੑ ୅ۚ ୅ۚ ࿑ಇྗ ୅ۚ ҆શੑ ୅ۚ ୅ۚ ҆શੑ ࿑ಇྗ ୅ۚ ௨৴ ୅ۚ ࿑ಇྗ σʔλ
  27. ©dangkang interdisciplinary design lab. 23/12/22 σβΠϯπʔϧɾϝιου w ΤίγεςϜϚοϓ  ͜Ε͸ͳʹ͔ʁ

    w εςʔΫϗϧμʔ͚ͩͰ͸ͳ͘ɺώτ΍ਓҎ֎ͷ૊৫ͷଞͷओମ ΞΫλʔ ͕૊Έࠐ·Ε͍ͯΔ  ΞΫλʔ w ώτ w ػց w ΠϯλϑΣʔε w σόΠε w ϓϥοτϑΥʔϜ w γεςϜFUDʜ 
  28. ©dangkang interdisciplinary design lab. 23/12/22 σβΠϯπʔϧɾϝιου w ΤίγεςϜϚοϓ  "

    # $ ސ٬ γϣοϓ ۜߦ ΫϨδοτ Χʔυձࣾ ഑ૹձࣾ ΦϯϥΠϯ ϕϯμʔ ޏ༻ओ ੡඼ϨϏϡʔఏڙऀ Էചۀऀ ిؾ௨৴ձࣾ ϑϧϑΟϧϝϯτ ڙڅۀऀ ੡඼ σʔλ ੡඼ ୅ۚ ࿑ಇྗ ੡඼ ҆શੑ ୅ۚ ୅ۚ ࿑ಇྗ ୅ۚ ҆શੑ ୅ۚ σʔλ ҆શੑ ࿑ಇྗ ୅ۚ ௨৴ ୅ۚ ࿑ಇྗ σʔλ *5γεςϜ ࿑ಇྗ σʔλ σʔλ
  29. ©dangkang interdisciplinary design lab. 23/12/22 σβΠϯπʔϧɾϝιου w ϏδωεϞσϧΩϟϯόε#VTJOFTT.PEFM$BOWBT  ͜Ε͸ͳʹ͔ʁ8IBUJTUIJT

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  30. ©dangkang interdisciplinary design lab. 23/12/22 σβΠϯπʔϧɾϝιου w ϏδωεϞσϧΩϟϯόε#VTJOFTT.PEFM$BOWBT  ͳͥ࡞੒͢Δͷ͔ʁ8IZDSFBUFJU

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  31. ©dangkang interdisciplinary design lab. 23/12/22 σβΠϯπʔϧɾϝιου w ϏδωεϞσϧΩϟϯόε#VTJOFTT.PEFM$BOWBT  The

    Business Model Canvas : Strategyzer AG The makers of Business Model Generation and Strategyzer This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit: http://creativecommons.org/licenses/by-sa/3.0/ or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA. strategyzer.com Revenue Streams Customer Segments Value Propositions Key Activities Key Partners Cost Structure Customer Relationships Designed by: Date: Version: Designed for: Channels Key Resources
  32. ©dangkang interdisciplinary design lab. 23/12/22 σβΠϯπʔϧɾϝιου w ϏδωεϞσϧΩϟϯόε#VTJOFTT.PEFM$BOWBT  ཁૉ&MFNFOUT

    w "ސ٬$VTUPNFST  ސ٬ηάϝϯτ$VTUPNFSTFHNFOUT w اۀ͕ؔΘΖͱ͢Δސ٬άϧʔϓʹ͍ͭͯఆٛ͢Δɻ w %F fi OFUIFDVTUPNFSHSPVQTXJUIXIJDIUIFDPNQBOZJOUFOETUPFOHBHF  νϟωϧ$IBOOFM w ސ٬ηάϝϯτͱͲͷΑ͏ʹίϛϡχέʔγϣϯ͠ɺՁ஋Λಧ͚Δ͔Λهड़͠·͢ɻ w %FTDSJCFIPXUIFDPNQBOZDPNNVOJDBUFTXJUIBOEEFMJWFSTWBMVFUPUIFDVTUPNFSTFHNFOU  ސ٬ͱͷؔ܎$VTUPNFSSFMBUJPOTIJQT w اۀ͕ಛఆͷސ٬ηάϝϯτͱͲͷΑ͏ͳछྨͷؔ܎Λ݁Ϳͷ͔هड़͠·͢ɻ w %FTDSJCFUIFUZQFPGSFMBUJPOTIJQUIFDPNQBOZXJMMFOUFSJOUPXJUITQFDJ DDVTUPNFS TFHNFOUT 
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    w #ΦϑΝϦϯά0 ff FSJOH  Ձ஋ఏҊ7BMVFQSPQPTJUJPO w ಛఆͷސ٬ηάϝϯτʹ޲͚ͯɺՁ஋ΛੜΈग़͢੡඼ͱαʔϏεʹ͍ͭͯهड़͠·͢ɻ w %FTDSJCFTUIFQSPEVDUTBOETFSWJDFTUIBUDSFBUFWBMVFGPSTQFDJ DDVTUPNFSTFHNFOUT 
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    w $ϑΝΠφϯε'JOBODF  ऩӹͷྲྀΕ3FWFOVFTUSFBNT w اۀ͕ސ٬ηάϝϯτ͔ΒੜΈग़͢ݱۚͷྲྀΕΛදݱ͠·͢ɻ w 3FQSFTFOUUIFDBTI fl PXUIBUUIFDPNQBOZHFOFSBUFTGSPNJUTDVTUPNFSTFHNFOUT  ίετߏ଄$PTUTUSVDUVSF w ϏδωεϞσϧΛӡӦ͢Δʹ͋ͨͬͯൃੜ͢Δ͢΂ͯͷίετΛهड़͠·͢ɻ w %FTDSJCFBMMDPTUTJODVSSFEJOSVOOJOHUIFCVTJOFTTNPEFM 
  35. ©dangkang interdisciplinary design lab. 23/12/22 σβΠϯπʔϧɾϝιου w ϏδωεϞσϧΩϟϯόε#VTJOFTT.PEFM$BOWBT  ཁૉ&MFNFOUT

    w %Πϯϑϥ*OGSBTUSVDUVSF  Ϧιʔε3FTPVSDFT w ϏδωεϞσϧͷ࣮ߦʹඞཁͳࢿ࢈Λهड़͠·͢ɻ w %FTDSJCFUIFBTTFUTSFRVJSFEUPSVOUIFCVTJOFTTNPEFM  ओཁ׆ಈ,FZBDUJWJUJFT w ͕ࣗࣾՁ஋ΛੜΈग़͠ఏڙ͢ΔͨΊʹߦ͏ඞཁෆՄܽͳ׆ಈΛهड़͠·͢ɻ w %FTDSJCFUIFFTTFOUJBMBDUJWJUJFTUIBUUIFDPNQBOZQFSGPSNTUPDSFBUFBOEEFMJWFSWBMVF  ύʔτφʔ1BSUOFST w ϏδωεϞσϧΛߏங͢ΔαϓϥΠϠʔͱύʔτφʔͷωοτϫʔΫΛهड़͠·͢ɻ w %FTDSJCFUIFOFUXPSLPGTVQQMJFSTBOEQBSUOFSTXJUIXIPNUIFCVTJOFTTNPEFMJTCVJMU 
  36. ©dangkang interdisciplinary design lab. 23/12/22 σβΠϯπʔϧɾϝιου w ϏδωεϞσϧΩϟϯόε#VTJOFTT.PEFM$BOWBT  "MFYBOEFS0TUFSXBMEFS:WFT1JHOFVS

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  37. ©dangkang interdisciplinary design lab. 23/12/22 σβΠϯπʔϧɾϝιου w ϦʔϯΩϟϯόε-FBO$BOWBT  ͜Ε͸ͳʹ͔8IBUJTUIJT

    w "TI.BVSZBʹΑͬͯ࡞੒͞ΕͨϖʔδͷϏδωεϓϥϯͷςϯϓϨʔτ w "POFQBHFCVTJOFTTQMBOUFNQMBUFDSFBUFECZ"TI.BVSZB  SFG#MBOL 4UFWF  8IZUIF-FBO4UBSU6Q$IBOHFT&WFSZUIJOH)BSWBSE#VTJOFTT 3FWJFX 
  38. ©dangkang interdisciplinary design lab. 23/12/22 σβΠϯπʔϧɾϝιου w ϦʔϯΩϟϯόε-FBO$BOWBT  ͜Ε͸ͳʹ͔8IBUJTUIJT

    w "MFY0TUFSXBMEFSͷϏδωεϞσϧɾΩϟϯόεΛΞϨϯδ͠ɺϦʔϯɾελʔτΞοϓ༻ʹ ࠷దԽͨ͠΋ͷ w "EBQUFEGSPN"MFY0TUFSXBMEFST#VTJOFTT.PEFM$BOWBTBOEPQUJNJTFEGPS-FBO4UBSUVQ  ϦʔϯɾελʔτΞοϓ-FBO4UBSUVQ w ੡඼։ൃαΠΫϧΛ୹ॖ͠ɺఏҊ͞ΕͨϏδωεϞσϧ͕࣮ߦՄೳ͔Ͳ͏͔Λਝ଎ʹൃݟ ͢Δ͜ͱΛ໨తͱͨ͠Ϗδωε΍੡඼ͷ։ൃख๏ w "CVTJOFTTPSQSPEVDUEFWFMPQNFOUNFUIPEPMPHZBJNFEBUTIPSUFOJOHUIFQSPEVDU EFWFMPQNFOUDZDMFBOERVJDLMZEJTDPWFSJOHXIFUIFSBQSPQPTFECVTJOFTTNPEFMJT WJBCMF w Ծઆʹج͍࣮ͮͨݧɺ੡඼ͷ൓෮ϦϦʔεɺݕূֶशͷ૊Έ߹ΘͤΛ࠾༻͢Δ͜ͱͰ࣮ݱ w &NQMPZTBDPNCJOBUJPOPGIZQPUIFTJTCBTFEFYQFSJNFOUBUJPO QSPEVDUJUFSBUJWFSFMFBTFT BOEWBMJEBUJPOMFBSOJOH 
  39. ©dangkang interdisciplinary design lab. 23/12/22 σβΠϯπʔϧɾϝιου w ϦʔϯΩϟϯόε-FBO$BOWBT  ͳͥ࡞੒͢Δͷ͔8IZDSFBUFJU

    w αʔϏείϯηϓτΛߏ੒͢ΔΞΠσΟΞΛɺओཁͳલఏʹ෼ղ͢Δͷʹ໾ཱͭ w )FMQTCSFBLEPXOUIFJEFBTUIBUNBLFVQBTFSWJDFDPODFQUJOUPLFZBTTVNQUJPOT w ϏδωεϓϥϯΛɺϖʔδͷϏδωεϞσϧʹஔ͖׵͑Δ͜ͱ͕Ͱ͖Δ w $BOSFQMBDFBCVTJOFTTQMBOXJUIBPOFQBHFCVTJOFTTNPEFM 
  40. ©dangkang interdisciplinary design lab. 23/12/22 σβΠϯπʔϧɾϝιου w ϦʔϯΩϟϯόε-FBO$BOWBT  ཁૉ&MFNFOUT

    w 1SPCMFN  ࣗࣾͷελʔτΞοϓ͕ղܾΛਤΖ͏ͱߟ͍͑ͯΔސ٬ͷ՝୊Λهࡌ͠·͢ɻ  %FTDSJCFTUIFDVTUPNFSQSPCMFNUIBUZPVSTUBSUVQJOUFOETUPTPMWF w ෳ਺ͷϖϧιφ͕ଘࡏ͢Δ৔߹ɺϖϧιφ͝ͱͷ՝୊Λهड़͍ͯͩ͘͠͞ɻ w *GUIFSFBSFNVMUJQMFQFSTPOBT EFTDSJCFUIFDIBMMFOHFTGPSFBDIQFSTPOB w $VTUPNFS4FHNFOU  λʔήοτͱͳΔސ٬ηάϝϯτΛهࡌ͠·͢ɻ%FTDSJCFUIFUBSHFUDVTUPNFSTFHNFOU w ϖϧιφؚ͕·ΕΔηάϝϯτ ଐੑ Λهࡌ͠·͢ɻ w %FTDSJCFTUIFTFHNFOUT BUUSJCVUFT UIBUUIFQFSTPOBTBSFJODMVEFEJO 
  41. ©dangkang interdisciplinary design lab. 23/12/22 σβΠϯπʔϧɾϝιου w ϦʔϯΩϟϯόε-FBO$BOWBT  ཁૉ&MFNFOUT

    w 6OJRVF7BMVF1SPQPTJUJPO  ՝୊ʹରͯ͠ɺࣗࣾͷ੡඼͕ͲͷΑ͏ͳಠࣗͷՁ஋ΛఏڙͰ͖Δͷ͔ʯΛهࡌ͠·͢ɻ  %FTDSJCFTXIBUVOJRVFWBMVFZPVSQSPEVDUDBOQSPWJEFUPUIFDIBMMFOHF w طଘͷɺྨࣅͷιϦϡʔγϣϯͱҟͳΔͷ͸ͳ͔ͥʁ w 8IBUNBLFTJUEJ ff FSFOUGSPNFYJTUJOH TJNJMBSTPMVUJPOT  w 4PMVUJPO  ՝୊ʹର͢Δ۩ମతͳղܾํ๏Λॻ͖·͢ɻ  8SJUFTBTQFDJ fi DTPMVUJPOUPUIFDIBMMFOHF w ෳ਺ͷϖϧιφ͕ଘࡏ͢Δ৔߹ɺϖϧιφ͝ͱͷ՝୊ʹର͢ΔιϦϡʔγϣϯΛهड़ͯ͘͠ ͍ͩ͞ɻ w *GNVMUJQMFQFSTPOBTFYJTU EFTDSJCFUIFTPMVUJPOUPUIFDIBMMFOHFGPSFBDIQFSTPOB 
  42. ©dangkang interdisciplinary design lab. 23/12/22 σβΠϯπʔϧɾϝιου w ϦʔϯΩϟϯόε-FBO$BOWBT  ཁૉ&MFNFOUT

    w $IBOOFMT  ސ٬ͱ͕ࣗࣾ઀఺Λ࣋ͭͨΊͷܦ࿏Λهࡌ͠·͢ɻ  %FTDSJCFTUIFQBUIXBZGPSDPOUBDUCFUXFFOUIFDVTUPNFSBOEZPVSDPNQBOZ w ఏҊ͢ΔιϦϡʔγϣϯΛސ٬ ϖϧιφ ΍ॏཁͳύʔτφʔʹ޿ΊΔͨΊʹɺͲͷΑ͏ͳ ίϛϡχέʔγϣϯखஈΛ࢖͍·͔͢ʁ w 8IBUDPNNVOJDBUJPODIBOOFMTXJMMZPVVTFUPEJTTFNJOBUFZPVSQSPQPTFETPMVUJPOUP ZPVSDVTUPNFST QFSTPOBT BOELFZQBSUOFST 
  43. ©dangkang interdisciplinary design lab. 23/12/22 σβΠϯπʔϧɾϝιου w ϦʔϯΩϟϯόε-FBO$BOWBT  ཁૉ&MFNFOUT

    w 3FWFOVF4USFBNT  ͍͔ͳΔऩӹϞσϧΛ࠾༻͢Δͷ͔ݕ౼͠ɺهࡌ͠·͢ɻ  $POTJEFSTBOEEFTDSJCFTXIBUSFWFOVFNPEFMTZPVXJMMBEPQU w ʮ୯Ձʯʮ਺ʯʮސ٬ਓ͋ͨΓͷརӹʯʮૈརӹʯͳͲͷ૝ఆʹՃ͑ͯɺʮ౓ͷऔҾͰ ݟࠐ·ΕΔऩӹʯΛγϛϡϨʔγϣϯͰ͖ΔΑ͏ʹهࡌ͓͖ͯ͠·͢ɻ w *OBEEJUJPOUPBTTVNQUJPOTTVDIBTVOJUQSJDF OVNCFS QSP UQFSDVTUPNFS HSPTT QSP fi U FUD EFTDSJCFUIFFYQFDUFESFWFOVFQFSUSBOTBDUJPOTPUIBUJUDBOCFTJNVMBUFE 
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    w $PTU4USVDUVSF  ࣮ࡍʹ੡඼Λࢢ৔ʹग़͢·Ͱʹ͔͔Δඅ༻ͷֹۚΛهࡌ͠·͢ɻ  %FTDSJCFTUIFBNPVOUPGDPTUTJOWPMWFEJOBDUVBMMZCSJOHJOHUIFQSPEVDUUPNBSLFU w FHސ٬֫ಘඅ༻ɺྲྀ௨අ༻ɺαʔόʔͷ؅ཧඅ༻ɺਓ݅අͳͲ w $VTUPNFSBDRVJTJUJPODPTUT EJTUSJCVUJPODPTUT TFSWFSNBOBHFNFOUDPTUT MBCPVSDPTUT  FUD w ॳظඅ༻ͱͯ͠େ͖ͳઃඋ౤ࢿ͕ٻΊΒΕΔϏδωεϞσϧΛݕ౼͍ͯ͠Δ৔߹ʹॏཁͰ ͢ɻ w 5IJTJTJNQPSUBOUJGZPVBSFDPOTJEFSJOHBCVTJOFTTNPEFMUIBUSFRVJSFTBMBSHFDBQJUBM JOWFTUNFOUBTBOJOJUJBMDPTU 
  45. ©dangkang interdisciplinary design lab. 23/12/22 σβΠϯπʔϧɾϝιου w ϦʔϯΩϟϯόε-FBO$BOWBT  ཁૉ&MFNFOUT

    w ,FZ.FUSJDT  1.'ʢސ٬ͷ՝୊Λຬ଍ͤ͞Δ੡඼Λఏڙ͠ɺͦΕ͕ద੾ͳࢢ৔ʹड͚ೖΕΒΕ͍ͯΔঢ় ଶʣʹ౸ୡ͢ΔͨΊʹܭଌ͢΂͖ఆྔతࢦඪʢ,1*ʣΛ૝ఆ͠ɺهࡌ͠·͢ɻ  "TTVNFTBOEEFTDSJCFTUIFRVBOUJUBUJWFJOEJDBUPST ,1*T UIBUTIPVMECFNFBTVSFEJOPSEFS UPSFBDIUIF1.' UIFTUBUFPGQSPWJEJOHBQSPEVDUUIBUTBUJT FTBDVTUPNFSDIBMMFOHFBOE UIBUJTBDDFQUFECZUIFBQQSPQSJBUFNBSLFU  w ΞΠσΞͷԾઆݕূલͷஈ֊Ͱ͸ɺ࠾༻͢΂͖ࢦඪΛ໌֬Խ͠ʹ͍ͨ͘ΊɺলུՄೳͰ͢ɻ w 5IJTDBOCFPNJUUFEBUUIFTUBHFCFGPSFUIFIZQPUIFTJTUFTUJOHPGUIFJEFB BTJUJT EJ ffi DVMUUPEF fi OFUIFJOEJDBUPSTUPCFBEPQUFE 
  46. ©dangkang interdisciplinary design lab. 23/12/22 σβΠϯπʔϧɾϝιου w ϦʔϯΩϟϯόε-FBO$BOWBT  ཁૉ&MFNFOUT

    w 6OGBJS"EWBOUBHFT  ڝ߹ʹରͯ͠ɺ੡඼Ҏ֎ͷ෼໺Ͱ͕ࣗࣾѹ౗తʹ༏ҐͰ͋Δͱߟ͑ΒΕΔՕॴΛهࡌ͠·͢  %FTDSJCFTBSFBTXIFSFZPVSDPNQBOZJTDPOTJEFSFEUPIBWFBOPWFSXIFMNJOHBEWBOUBHF PWFSUIFDPNQFUJUJPOJOBSFBTPUIFSUIBOQSPEVDUT w FHސ٬৘ใɺઐ໳Ոͷࢧ࣋ɺਓ຺ωοτϫʔΫͳͲ w FHDVTUPNFSJOGPSNBUJPO FYQFSUFOEPSTFNFOU OFUXPSLPGDPOUBDUT FUD 
  47. ©dangkang interdisciplinary design lab. 23/12/22 σβΠϯπʔϧɾϝιου w αʔϏεΤίγεςϜɹ4FSWJDFFDPTZTUFN  ͜Ε͸ͳʹ͔ʁɹ8IBUJTUIJT

     w ༷ʑͳΞΫλʔʹΑͬͯߏ੒͞ΕΔͭͷγεςϜΛࢦ͢ɻ w 3FGFSTUPBTZTUFNDPNQPTFEPGWBSJPVTBDUPST  ༷ʑͳΞΫλʔ͸ϦιʔεΛ౷߹͠ɺ૬ޓʹαʔϏεΛަ׵͢Δ  7BSJPVTBDUPSTJOUFHSBUFSFTPVSDFTBOEFYDIBOHFTFSWJDFTXJUIFBDIPUIFS  αʔϏεɾΤίγεςϜ͸ೖΕࢠঢ়ͷߏ଄Λ௨ͯ͡ɺՁ஋ΛఏҊ͢Δ  0 ff FSTBWBMVFQSPQPTJUJPOUISPVHIBOFTUFETUSVDUVSF  ڞ௨ͷ੍౓తϩδοΫΛ࣋ͭ  )BTBDPNNPOJOTUJUVUJPOBMMPHJD 
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     w ༷ʑͳΞΫλʔʹΑͬͯߏ੒͞ΕΔͭͷγεςϜΛࢦ͢ɻ w 3FGFSTUPBTZTUFNDPNQPTFEPGWBSJPVTBDUPST  αʔϏεɾΤίγεςϜ͸ೖΕࢠঢ়ͷߏ଄Λ௨ͯ͡ɺՁ஋ΛఏҊ͢Δ  0 ff FSTBWBMVFQSPQPTJUJPOUISPVHIBOFTUFETUSVDUVSF w Ձ஋ΛఏҊ͢Δ1SPQPTFWBMVFT w 7BMVFTCFOF fi U BOJODSFBTFJOUIFXFMMCFJOHPGBQBSUJDVMBSBDUPS w 7BMVFTJO$POUFYU 
  49. ©dangkang interdisciplinary design lab. 23/12/22 σβΠϯπʔϧɾϝιου w αʔϏεΤίγεςϜɹ4FSWJDFFDPTZTUFN  ͜Ε͸ͳʹ͔ʁɹ8IBUJTUIJT

     w ༷ʑͳΞΫλʔʹΑͬͯߏ੒͞ΕΔͭͷγεςϜΛࢦ͢ɻ w 3FGFSTUPBTZTUFNDPNQPTFEPGWBSJPVTBDUPST  αʔϏεɾΤίγεςϜ͸ೖΕࢠঢ়ͷߏ଄Λ௨ͯ͡ɺՁ஋ΛఏҊ͢Δ  0 ff FSTBWBMVFQSPQPTJUJPOUISPVHIBOFTUFETUSVDUVSF w ೖΕࢠঢ়ͷߏ଄$POUFYU w ϛΫϩ.JDP w ϝι.FTP w ϚΫϩ.BDSP 
  50. ©dangkang interdisciplinary design lab. 23/12/22 σβΠϯπʔϧɾϝιου w αʔϏεΤίγεςϜɹ4FSWJDFFDPTZTUFN  ͜Ε͸ͳʹ͔ʁɹ8IBUJTUIJT

     w ༷ʑͳΞΫλʔʹΑͬͯߏ੒͞ΕΔͭͷγεςϜΛࢦ͢ɻ w 3FGFSTUPBTZTUFNDPNQPTFEPGWBSJPVTBDUPST  αʔϏεɾΤίγεςϜ͸ೖΕࢠঢ়ͷߏ଄Λ௨ͯ͡ɺՁ஋ΛఏҊ͢Δ  0 ff FSTBWBMVFQSPQPTJUJPOUISPVHIBOFTUFETUSVDUVSF w ೖΕࢠঢ়ͷߏ଄$POUFYU w ϛΫϩ 4ZTUFN  w ࠷খ୯ҐͷγεςϜͰɺαʔϏεఏڙऀͱαʔϏεडӹऀͷؔ܎ w 5IFTNBMMFTUTZTUFN UIFSFMBUJPOTIJQCFUXFFOTFSWJDFQSPWJEFSTBOETFSWJDF CFOF fi DJBSJFT w ࣗಈंσΟʔϥʔͱސ٬"DBSEFBMFSBOEDVTUPNFS 
  51. ©dangkang interdisciplinary design lab. 23/12/22 σβΠϯπʔϧɾϝιου w αʔϏεΤίγεςϜɹ4FSWJDFFDPTZTUFN  ͜Ε͸ͳʹ͔ʁɹ8IBUJTUIJT

     w ༷ʑͳΞΫλʔʹΑͬͯߏ੒͞ΕΔͭͷγεςϜΛࢦ͢ɻ w 3FGFSTUPBTZTUFNDPNQPTFEPGWBSJPVTBDUPST  αʔϏεɾΤίγεςϜ͸ೖΕࢠঢ়ͷߏ଄Λ௨ͯ͡ɺՁ஋ΛఏҊ͢Δ  0 ff FSTBWBMVFQSPQPTJUJPOUISPVHIBOFTUFETUSVDUVSF w ೖΕࢠঢ়ͷߏ଄$POUFYU w ϝι /FUXPSL  w ෳ਺ͷϛΫϩɾγεςϜʹΑͬͯߏ੒͞ΕΔγεςϜͰɺಛఆͷΞϓϩʔνΛத৺ͱͯ͠ฤ ੒͞ΕΔؔ܎ w 4ZTUFNTDPNQPTFEPGNVMUJQMFNJDSPTZTUFNT SFMBUJPOTIJQTPSHBOJTFEBSPVOEBTQFDJ D BQQSPBDI 
  52. ©dangkang interdisciplinary design lab. 23/12/22 σβΠϯπʔϧɾϝιου w αʔϏεΤίγεςϜɹ4FSWJDFFDPTZTUFN  ͜Ε͸ͳʹ͔ʁɹ8IBUJTUIJT

      αʔϏεɾΤίγεςϜ͸ೖΕࢠঢ়ͷߏ଄Λ௨ͯ͡ɺՁ஋ΛఏҊ͢Δ  0 ff FSTBWBMVFQSPQPTJUJPOUISPVHIBOFTUFETUSVDUVSF w ೖΕࢠঢ়ͷߏ଄$POUFYU w ϝι /FUXPSL  w ࢢ৔धཁͱڙڅͷྗʹΑͬͯɺಛఆͷ੡඼ͷՁ֨Λܾఆ͢ΔͨΊʹɺങ͍खͱചΓख͕ ௚઀·ͨ͸஥ങਓΛհͯ͠ޓ͍ʹग़ձ͍ɺऔҾ͢ΔྖҬ w .BSLFUBSFBXIFSFCVZFSTBOETFMMFSTNFFUBOEEFBMXJUIFBDIPUIFS FJUIFSEJSFDUMZ PSUISPVHINJEEMFNFO UPEFUFSNJOFUIFQSJDFPGBQBSUJDVMBSQSPEVDUCZNFBOTPG GPSDFTPGTVQQMZBOEEFNBOE 
  53. ©dangkang interdisciplinary design lab. 23/12/22 σβΠϯπʔϧɾϝιου w αʔϏεΤίγεςϜɹ4FSWJDFFDPTZTUFN  ͜Ε͸ͳʹ͔ʁɹ8IBUJTUIJT

      αʔϏεɾΤίγεςϜ͸ೖΕࢠঢ়ͷߏ଄Λ௨ͯ͡ɺՁ஋ΛఏҊ͢Δ  0 ff FSTBWBMVFQSPQPTJUJPOUISPVHIBOFTUFETUSVDUVSF w ೖΕࢠঢ়ͷߏ଄$POUFYU w ϝι /FUXPSL  w ࢈ۀಉ͡छྨͷࣄۀ׆ಈɺ͢ͳΘͪಛఆͷ੡඼ͷੜ࢈·ͨ͸ಛఆͷαʔϏεͷఏڙʹै ࣄ͍ͯ͠ΔҰ࿈ͷاۀ w *OEVTUSZBTFUPGFOUFSQSJTFTFOHBHFEJOUIFTBNFUZQFPGCVTJOFTTBDUJWJUZ JFUIF QSPEVDUJPOPGBQBSUJDVMBSQSPEVDUPSUIFQSPWJTJPOPGBQBSUJDVMBSTFSWJDF w ࣗಈंσΟʔϥʔ͔ΒͳΔখചωοτϫʔΫ3FUBJMOFUXPSLDPOTJTUJOHPGDBSEFBMFST w ೩ྉڙڅۀऀ'VFMTVQQMJFST 
  54. ©dangkang interdisciplinary design lab. 23/12/22 σβΠϯπʔϧɾϝιου w αʔϏεΤίγεςϜɹ4FSWJDFFDPTZTUFN  ͜Ε͸ͳʹ͔ʁɹ8IBUJTUIJT

     w ༷ʑͳΞΫλʔʹΑͬͯߏ੒͞ΕΔͭͷγεςϜΛࢦ͢ɻ w 3FGFSTUPBTZTUFNDPNQPTFEPGWBSJPVTBDUPST  αʔϏεɾΤίγεςϜ͸ೖΕࢠঢ়ͷߏ଄Λ௨ͯ͡ɺՁ஋ΛఏҊ͢Δ  0 ff FSTBWBMVFQSPQPTJUJPOUISPVHIBOFTUFETUSVDUVSF w ೖΕࢠঢ়ͷߏ଄$POUFYU w ϚΫϩ &DPTZTUFN  w ෳ਺ͷϝιɾγεςϜʹΑͬͯߏ੒͞ΕΔγεςϜͰɺΑΓ҆ఆͨ͠จԽ΍ࣾձϨϕϧ w 4ZTUFNTDPNQPTFEPGTFWFSBMNFTPTZTUFNT NPSFTUBCMFDVMUVSBMBOETPDJBMMFWFMT 
  55. ©dangkang interdisciplinary design lab. 23/12/22 σβΠϯπʔϧɾϝιου w αʔϏεΤίγεςϜɹ4FSWJDFFDPTZTUFN  ͜Ε͸ͳʹ͔ʁɹ8IBUJTUIJT

     w ༷ʑͳΞΫλʔʹΑͬͯߏ੒͞ΕΔͭͷγεςϜΛࢦ͢ɻ w 3FGFSTUPBTZTUFNDPNQPTFEPGWBSJPVTBDUPST  αʔϏεɾΤίγεςϜ͸ೖΕࢠঢ়ͷߏ଄Λ௨ͯ͡ɺՁ஋ΛఏҊ͢Δ  0 ff FSTBWBMVFQSPQPTJUJPOUISPVHIBOFTUFETUSVDUVSF w ೖΕࢠঢ়ͷߏ଄$POUFYU w ϚΫϩ &DPTZTUFN  w ஍Ҭ3FHJPO w ࣗಈं͕ఏڙ͢ΔݸਓͷҠಈൣғΛத৺ʹܗ੒͞Εͨࣾձ w 4PDJFUJFTGPSNFEBSPVOEUIFSBOHFPGQFSTPOBMNPCJMJUZTFSWFECZWFIJDMFT w ࠃ$PVOUSZ 
  56. ©dangkang interdisciplinary design lab. 23/12/22 σβΠϯπʔϧɾϝιου w αʔϏεΤίγεςϜɹ4FSWJDFFDPTZTUFN  ͜Ε͸ͳʹ͔ʁɹ8IBUJTUIJT

     w ༷ʑͳΞΫλʔʹΑͬͯߏ੒͞ΕΔͭͷγεςϜΛࢦ͢ɻ w 3FGFSTUPBTZTUFNDPNQPTFEPGWBSJPVTBDUPST  ڞ௨ͷ੍౓తϩδοΫΛ࣋ͭ)BTBDPNNPOJOTUJUVUJPOBMMPHJD w ੍౓*OTUJUVUJPO w ੍౓తϩδοΫ*OTUJUVUJPOBMMPHJDT w ੍౓ΞϨϯδϝϯτ*OTUJUVUJPOBMBSSBOHFNFOUT w ੍౓తϫʔΫ*OTUJUVUJPOBMXPSL 
  57. ©dangkang interdisciplinary design lab. 23/12/22 σβΠϯπʔϧɾϝιου w αʔϏεΤίγεςϜɹ4FSWJDFFDPTZTUFN  ͜Ε͸ͳʹ͔ʁɹ8IBUJTUIJT

     w ༷ʑͳΞΫλʔʹΑͬͯߏ੒͞ΕΔͭͷγεςϜΛࢦ͢ɻ w 3FGFSTUPBTZTUFNDPNQPTFEPGWBSJPVTBDUPST  ڞ௨ͷ੍౓తϩδοΫΛ࣋ͭ)BTBDPNNPOJOTUJUVUJPOBMMPHJD w ੍౓*OTUJUVUJPO w ࣾձతʹ࡞ΒΕͨنൣɺنଇ4PDJBMMZDSFBUFETDIFNBTOPSNT BOESFHVMBUJPOT 4DPUU  
  58. ©dangkang interdisciplinary design lab. 23/12/22 σβΠϯπʔϧɾϝιου w αʔϏεΤίγεςϜɹ4FSWJDFFDPTZTUFN  ͜Ε͸ͳʹ͔ʁɹ8IBUJTUIJT

     w ༷ʑͳΞΫλʔʹΑͬͯߏ੒͞ΕΔͭͷγεςϜΛࢦ͢ɻ w 3FGFSTUPBTZTUFNDPNQPTFEPGWBSJPVTBDUPST  ڞ௨ͷ੍౓తϩδοΫΛ࣋ͭ)BTBDPNNPOJOTUJUVUJPOBMMPHJD w ੍౓*OTUJUVUJPO w ΞΫλʔؒͷΠϯλϥΫγϣϯΛଅਐن੍͢ΔγεςϜ4ZTUFNTUIBUHFOFSBUFSFHVMBUF JOUFSBDUJPOTCFUXFFOBDUPST w ๏཯ɺܖ໿ͳͲͷϧʔϧʹؔΘΔSFHVMBUJWFFMFNFOUTTVDIBTMBXT DPOUSBDUT FUD w ׳शɺश׳ͳͲͷϞϥϧ΍ྙཧʹؔΘΔOPSNBUJWFFMFNFOUTTVDIBTDVTUPNT IBCJUT FUD w ߦҝऀͷೝࣝͱ؀ڥʹର͢ΔݸਓతͳղऍʹؔΘΔDPHOJUJWFFMFNFOUSFMBUJOHUPBDUPST QFSDFQUJPOTBOEQFSTPOBMJOUFSQSFUBUJPOTPGUIFFOWJSPONFOU 
  59. ©dangkang interdisciplinary design lab. 23/12/22 σβΠϯπʔϧɾϝιου w αʔϏεΤίγεςϜɹ4FSWJDF&DPTZTUFN  SFHVMBUF

    SFHVMBUF HFOFSBUF HFOFSBUF ੍౓σβΠϯ੍౓ΞϨϯδϝ ϯτΛ௨ͯ͡ΠϯλϥΫγϣ ϯΛ੍ޚ͢Δ $POUSPMMJOHJOUFSBDUJPOT UISPVHIJOTUJUVUJPOBMEFTJHO BSSBOHFNFOUT ϛΫϩ.JOPS ϝι.FTP ϚΫϩ.BDSP
  60. ©dangkang interdisciplinary design lab. 23/12/22 σβΠϯπʔϧɾϝιου w αʔϏεΤίγεςϜɹ4FSWJDFFDPTZTUFN  ͜Ε͸ͳʹ͔ʁɹ8IBUJTUIJT

     w ༷ʑͳΞΫλʔʹΑͬͯߏ੒͞ΕΔͭͷγεςϜΛࢦ͢ɻ w 3FGFSTUPBTZTUFNDPNQPTFEPGWBSJPVTBDUPST  ڞ௨ͷ੍౓తϩδοΫΛ࣋ͭ)BTBDPNNPOJOTUJUVUJPOBMMPHJD w ੍౓తϩδοΫ*OTUJUVUJPOBMMPHJDT w ݸਓ΍૊৫͕ߦಈ΍ҙࢥܾఆΛߦ͏ࡍʹɺࣾձతͳจ຺΍نൣʹج͍ͮͯܗ੒͞ΕΔ࿦ཧ΍ Ձ஋؍ͷηοτ w 5IFTFUPGMPHJDTBOEWBMVFTUIBUJOEJWJEVBMTBOEPSHBOJTBUJPOTGPSNXIFOBDUJOHBOE NBLJOHEFDJTJPOT CBTFEPOTPDJBMDPOUFYUTBOEOPSNT w ੍౓͸ɺݸਓ΍૊৫͕ߦಈ΍ҙࢥܾఆΛߦ͏ࡍʹɺ͋Δఔ౓ͷ੍໿΍ӨڹΛ༩͑Δ w *OTUJUVUJPOTQSPWJEFBEFHSFFPGDPOTUSBJOUPSJO fl VFODFPOUIFCFIBWJPVSBOEEFDJTJPO NBLJOHPGJOEJWJEVBMTBOEPSHBOJTBUJPOT 
  61. ©dangkang interdisciplinary design lab. 23/12/22 σβΠϯπʔϧɾϝιου w αʔϏεΤίγεςϜɹ4FSWJDFFDPTZTUFN  ͜Ε͸ͳʹ͔ʁɹ8IBUJTUIJT

     w ༷ʑͳΞΫλʔʹΑͬͯߏ੒͞ΕΔͭͷγεςϜΛࢦ͢ɻ w 3FGFSTUPBTZTUFNDPNQPTFEPGWBSJPVTBDUPST  ڞ௨ͷ੍౓తϩδοΫΛ࣋ͭ)BTBDPNNPOJOTUJUVUJPOBMMPHJD w ੍౓ΞϨϯδϝϯτ*OTUJUVUJPOBMBSSBOHFNFOUT w ʮՁ஋ڞ૑ܕαʔϏεΤίγεςϜʹ͓͚Δ׆ಈͷௐ੔Λ༰қʹ͢Δʢෳ਺ͷ૬ޓʹؔ࿈͢ ΔʣൺֱతटඌҰ؏ͨ͠ू߹ମʯʢ7BSHPBOE-VTDI ʣͰߏ੒͞ΕΔ w $POTJTUPGNVMUJQMF JOUFSSFMBUFEBOESFMBUJWFMZDPIFSFOUBHHSFHBUFT UIBU GBDJMJUBUFUIF DPPSEJOBUJPOPGBDUJWJUJFTJOBWBMVFDPDSFBUJOHTFSWJDFFDPTZTUFN 7BSHPBOE-VTDI    w ੍౓͕ͲͷΑ͏ʹ૊৫Խ͞Εɺ૬ޓ࡞༻͍ͯ͠Δ͔Λࣔ֓͢೦ w $PODFQUTPGIPXJOTUJUVUJPOTBSFPSHBOJTFEBOEJOUFSBDUXJUIFBDIPUIFS 
  62. ©dangkang interdisciplinary design lab. 23/12/22 σβΠϯπʔϧɾϝιου w αʔϏεΤίγεςϜɹ4FSWJDFFDPTZTUFN  ͜Ε͸ͳʹ͔ʁɹ8IBUJTUIJT

     w ༷ʑͳΞΫλʔʹΑͬͯߏ੒͞ΕΔͭͷγεςϜΛࢦ͢ɻ w 3FGFSTUPBTZTUFNDPNQPTFEPGWBSJPVTBDUPST  ڞ௨ͷ੍౓తϩδοΫΛ࣋ͭ)BTBDPNNPOJOTUJUVUJPOBMMPHJD w ੍౓తϫʔΫ*OTUJUVUJPOBMXPSL w ݸਓ΍૊৫͕طଘͷ੍౓Λҡ࣋ɺมֵɺ·ͨ͸૑଄͢ΔͨΊʹߦ͏׆ಈ΍ϓϥΫςΟεΛࢦ͢ w 3FGFSTUPUIFBDUJWJUJFTBOEQSBDUJDFTUIBUJOEJWJEVBMTBOEPSHBOJTBUJPOTVOEFSUBLFUP NBJOUBJO USBOTGPSNPSDSFBUFFYJTUJOHJOTUJUVUJPOT 
  63. ©dangkang interdisciplinary design lab. 23/12/22 σβΠϯπʔϧɾϝιου w αʔϏεΤίγεςϜɹ4FSWJDFFDPTZTUFN  ͜Ε͸ͳʹ͔ʁɹ8IBUJTUIJT

     w ༷ʑͳΞΫλʔʹΑͬͯߏ੒͞ΕΔͭͷγεςϜΛࢦ͢ɻ w 3FGFSTUPBTZTUFNDPNQPTFEPGWBSJPVTBDUPST  ڞ௨ͷ੍౓తϩδοΫΛ࣋ͭ)BTBDPNNPOJOTUJUVUJPOBMMPHJD w ੍౓తϫʔΫ*OTUJUVUJPOBMXPSL w Πϊϕʔγϣϯ͸ʮࢿݯ౷߹ͷ੍౓Խ͞Εͨϧʔϧʯʢ,PTLFMB)VPUBSJFUBMʣ ΁ͷ௅ઓɺ૑଄ɺҡ࣋ͷ૬ޓ࡞༻͔Βੜ·ΕΔ w *OOPWBUJPOFNFSHFTGSPNUIFJOUFSBDUJPOPGDIBMMFOHJOH DSFBUJOHBOENBJOUBJOJOH JOTUJUVUJPOBMJTFESVMFTPGSFTPVSDFJOUFHSBUJPO ,PTLFMB)VPUBSJFUBM   w .BJOUBJO w %JTSVQU w $SFBUF $IBOHF 
  64. ©dangkang interdisciplinary design lab. 23/12/22 ՝୊ w ՝୊"TTJHONFOU  Ϧαʔν݁ՌΛ౿·͑ɺௐࠪςʔϚΛͭʹߜ͍ͬͯͩ͘͞ɻ

     #BTFEPOUIFSFTFBSDISFTVMUT EFUFSNJOFUIFSFTFBSDIUIFNFGPSZPVS FMEXPSL w క੾EFBEMJOF  ࣍ճߨٛ·Ͱ6OUJMUIFOFYUDMBTT UI"QSJM 
  65. ©dangkang interdisciplinary design lab. 23/12/22 ࣍ճ w ୈճɹ Ր SEDMBTT

    5VF   ߨٛ-FDUVSF w ϑΟʔϧυϫʔΫઃܭ'JFMEXPSLQMBOOJOH  ΠϯλϏϡʔ*OUFSWJFX  ؍࡯0CTFSWBUJPO  ίϯςΫενϡΞϧΠϯΫϫΠΞϦ$POUFYUVBM*ORJSZ  ϥϐουɾΤεϊάϥϑΟ3BQJE&UIOPHSBQIZ  ՝୊ w ϑΟʔϧυϫʔΫܭըɾ࣮ࢪ'JFMEXPSLQMBOOJOHBOE FMEXPSL 
  66. ©dangkang interdisciplinary design lab. 23/12/22 $POUBDU w 0 ffi DF

     େڮΩϟϯύε߸ؗ w .BJM  EBOHLBOH!EFTJHOLZVTIVVBDKQ w 8FC  IUUQXXXEBOHLBOHDPN w 4PDJBM  UXJUUFSIUUQTUXJUUFSDPNEBOHLBOH  GBDFCPPLIUUQXXXGBDFCPPLDPNEBOHLBOH  -JOLFEJOIUUQXXXMJOLFEJODPNJOEBOHLBOH  fl JDLSIUUQXXX fl JDLSDPNQIPUPTEBOHLBOH  1JOUFSFTUIUUQQJOUFSFTUDPNEBOHLBOH