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Prototyping Your Business

Dan Mall
April 23, 2013

Prototyping Your Business

Dan Mall

April 23, 2013
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  1. With ull-time s l r s b ckup, I w

    s ree to experiment with m business.
  2. Princip l Art Director Sr. Desi ner Jr. Desi ner

    Intern $250/hr $200/hr $150/hr $100/hr $100/hr
  3. Princip l Art Director Sr. Desi ner Jr. Desi ner

    Intern $250/hr $200/hr $150/hr $100/hr $100/hr
  4. $25

  5. $50

  6. Director o Client Service 2008 Hourl Billin R tes *

    Over 500 emplo ees—http://dm ll.me/15CxrwU
  7. Director o Client Service $ 533/hr 2008 Hourl Billin R

    tes * Over 500 emplo ees—http://dm ll.me/15CxrwU
  8. Director o Client Service Executive Director Account Pl nnin $

    533/hr 2008 Hourl Billin R tes * Over 500 emplo ees—http://dm ll.me/15CxrwU
  9. Director o Client Service Executive Director Account Pl nnin $

    533/hr $ 601/hr 2008 Hourl Billin R tes * Over 500 emplo ees—http://dm ll.me/15CxrwU
  10. Director o Client Service Executive Director Account Pl nnin Executive

    Rese rch Director $ 533/hr $ 601/hr 2008 Hourl Billin R tes * Over 500 emplo ees—http://dm ll.me/15CxrwU
  11. Director o Client Service Executive Director Account Pl nnin Executive

    Rese rch Director $ 533/hr $ 601/hr $ 427/hr 2008 Hourl Billin R tes * Over 500 emplo ees—http://dm ll.me/15CxrwU
  12. Director o Client Service Executive Director Account Pl nnin Executive

    Rese rch Director Chie Cre tive Director $ 533/hr $ 601/hr $ 427/hr 2008 Hourl Billin R tes * Over 500 emplo ees—http://dm ll.me/15CxrwU
  13. Director o Client Service Executive Director Account Pl nnin Executive

    Rese rch Director Chie Cre tive Director $ 533/hr $ 601/hr $ 427/hr $ 964/hr 2008 Hourl Billin R tes * Over 500 emplo ees—http://dm ll.me/15CxrwU
  14. Director o Client Service Executive Director Account Pl nnin Executive

    Rese rch Director Chie Cre tive Director Executive Medi Director $ 533/hr $ 601/hr $ 427/hr $ 964/hr 2008 Hourl Billin R tes * Over 500 emplo ees—http://dm ll.me/15CxrwU
  15. Director o Client Service Executive Director Account Pl nnin Executive

    Rese rch Director Chie Cre tive Director Executive Medi Director $ 533/hr $ 601/hr $ 427/hr $ 964/hr $ 478/hr 2008 Hourl Billin R tes * Over 500 emplo ees—http://dm ll.me/15CxrwU
  16. Director o Client Service Executive Director Account Pl nnin Executive

    Rese rch Director Chie Cre tive Director Executive Medi Director Executive Director Print Production $ 533/hr $ 601/hr $ 427/hr $ 964/hr $ 478/hr 2008 Hourl Billin R tes * Over 500 emplo ees—http://dm ll.me/15CxrwU
  17. Director o Client Service Executive Director Account Pl nnin Executive

    Rese rch Director Chie Cre tive Director Executive Medi Director Executive Director Print Production $ 533/hr $ 601/hr $ 427/hr $ 964/hr $ 478/hr $ 391/hr 2008 Hourl Billin R tes * Over 500 emplo ees—http://dm ll.me/15CxrwU
  18. Clients should not be p in or our time. The

    should be p in or our expertise.
  19. V lue pricin is not the s me s ixed

    pricin . * However, ixed pricin is one t pe o v lue pricin .
  20. V lue pricin o ten h s little to do

    with the project itsel . It’s more bout the service provider nd the client.
  21. He lth Insur nce G m Mort e TV Services

    Auto expenses Groceries Misc shoppin Student lo n $472.62 $79.98 $700.00 $25.99 $887.27 $400 $407 $128.09 T xes Phone W ter Electric Tithe Propert T x Sewer Dept. Misc. $1000.00 $200.00 $80.00 $125.00 $300.00 $100 $33 $2000 $6938.95 Tot l
  22. Febru r 2012 1-month project, $10K M rch 2012 1-month

    project, $10K April 2012 1-month project, $30K
  23. Febru r 2012 1-month project, $10K M rch 2012 1-month

    project, $10K April 2012 1-month project, $30K M 2012
  24. When ou’re he d on c sh low, ou h

    ve the reedom to be pick , rel xed, or mbitious.
  25. V lue-b sed pricin is bout how v lu ble

    ou re ( t n iven time).
  26. I’ll be honest: m time is in dem nd. To

    reserve speci ic time r me or our project, ou c n opt into n ddition l ret iner which u r ntees th t our project is m irst priorit st rtin October 30. This ret iner is non-re und ble. I choose to immedi tel reserve this time r me or m project nd will send $7500 lon with the si ned contr ct.
  27. Wh t’s our bud et? You Well, we’d like to

    he r wh t numbers ou come up with. Client [li hts h ir on ire] You
  28. ?

  29. “Is it closer to three thous nd, thirt thous nd,

    or three hundred thous nd?” The M ic Question
  30. • Wh t kind o time r me re we

    lookin t? Is there cert in event or d te th t is dependent on this site l unchin ? On m end, the soonest v il bilit I h ve to st rt this is in _____________. In the spirit o ull disclosure, I lso h ve nother prospective client interested in the s me time slot.
  31. • Wh t kind o time r me re we

    lookin t? Is there cert in event or d te th t is dependent on this site l unchin ? On m end, the soonest v il bilit I h ve to st rt this is in _____________. In the spirit o ull disclosure, I lso h ve nother prospective client interested in the s me time slot. • Is there n work lre d st rted th t I should know bout? A new lo o? Some rou h desi ns or ide s or the site?
  32. • Wh t kind o time r me re we

    lookin t? Is there cert in event or d te th t is dependent on this site l unchin ? On m end, the soonest v il bilit I h ve to st rt this is in _____________. In the spirit o ull disclosure, I lso h ve nother prospective client interested in the s me time slot. • Is there n work lre d st rted th t I should know bout? A new lo o? Some rou h desi ns or ide s or the site? • Wh t size is the project te m on our end? Would it just be ou? Or would it be whole te m on our end?
  33. • Wh t kind o time r me re we

    lookin t? Is there cert in event or d te th t is dependent on this site l unchin ? On m end, the soonest v il bilit I h ve to st rt this is in _____________. In the spirit o ull disclosure, I lso h ve nother prospective client interested in the s me time slot. • Is there n work lre d st rted th t I should know bout? A new lo o? Some rou h desi ns or ide s or the site? • Wh t size is the project te m on our end? Would it just be ou? Or would it be whole te m on our end? • How did ou he r bout our work? Wh t speci ic ll interests ou bout it? An p rticul r projects th t ou're keen on?
  34. • Wh t kind o time r me re we

    lookin t? Is there cert in event or d te th t is dependent on this site l unchin ? On m end, the soonest v il bilit I h ve to st rt this is in _____________. In the spirit o ull disclosure, I lso h ve nother prospective client interested in the s me time slot. • Is there n work lre d st rted th t I should know bout? A new lo o? Some rou h desi ns or ide s or the site? • Wh t size is the project te m on our end? Would it just be ou? Or would it be whole te m on our end? • How did ou he r bout our work? Wh t speci ic ll interests ou bout it? An p rticul r projects th t ou're keen on? • Are there other people th t ou’re t lkin to bout this project? Mi ht I sk how m n ? Wh t do ou like bout their work?
  35. • Wh t kind o time r me re we

    lookin t? Is there cert in event or d te th t is dependent on this site l unchin ? On m end, the soonest v il bilit I h ve to st rt this is in _____________. In the spirit o ull disclosure, I lso h ve nother prospective client interested in the s me time slot. • Is there n work lre d st rted th t I should know bout? A new lo o? Some rou h desi ns or ide s or the site? • Wh t size is the project te m on our end? Would it just be ou? Or would it be whole te m on our end? • How did ou he r bout our work? Wh t speci ic ll interests ou bout it? An p rticul r projects th t ou're keen on? • Are there other people th t ou’re t lkin to bout this project? Mi ht I sk how m n ? Wh t do ou like bout their work? • Wh t kind o bud et do ou h ve lloc ted or this project?
  36. • Wh t kind o time r me re we

    lookin t? Is there cert in event or d te th t is dependent on this site l unchin ? On m end, the soonest v il bilit I h ve to st rt this is in _____________. In the spirit o ull disclosure, I lso h ve nother prospective client interested in the s me time slot. • Is there n work lre d st rted th t I should know bout? A new lo o? Some rou h desi ns or ide s or the site? • Wh t size is the project te m on our end? Would it just be ou? Or would it be whole te m on our end? • How did ou he r bout our work? Wh t speci ic ll interests ou bout it? An p rticul r projects th t ou're keen on? • Are there other people th t ou’re t lkin to bout this project? Mi ht I sk how m n ? Wh t do ou like bout their work? • Wh t kind o bud et do ou h ve lloc ted or this project? • Wh t re ou speci ic ll lookin or rom me? Do ou lre d h ve developers or other p rtners lined up nd re lookin to us just or desi n? Or do ou w nt the whole thin desi ned nd built?
  37. • Wh t kind o time r me re we

    lookin t? Is there cert in event or d te th t is dependent on this site l unchin ? On m end, the soonest v il bilit I h ve to st rt this is in _____________. In the spirit o ull disclosure, I lso h ve nother prospective client interested in the s me time slot. • Is there n work lre d st rted th t I should know bout? A new lo o? Some rou h desi ns or ide s or the site? • Wh t size is the project te m on our end? Would it just be ou? Or would it be whole te m on our end? • How did ou he r bout our work? Wh t speci ic ll interests ou bout it? An p rticul r projects th t ou're keen on? • Are there other people th t ou’re t lkin to bout this project? Mi ht I sk how m n ? Wh t do ou like bout their work? • Wh t kind o bud et do ou h ve lloc ted or this project? • Wh t re ou speci ic ll lookin or rom me? Do ou lre d h ve developers or other p rtners lined up nd re lookin to us just or desi n? Or do ou w nt the whole thin desi ned nd built? • An thin else th t I should know bout wh t ou’re lookin or rom me?
  38. 97%

  39. When ou w nt numbers to seem low, use “K.”

    When ou w nt them to seem hi h, write out the ull number. Pro Tip
  40. “While our competitor mi ht be ch r in ou

    $372,000.00, we’re con ident we could et it done or bout $254K. Ex mple
  41. Wh t clients w nt to bu more th n

    n thin is trust. businessolo show.biz @bizolo show in o@businessolo show.biz