are with what we could do for the new website. What things resonated well with you? As a recap, here are all of the things we covered in this document: Concept Software as a lifestyle choice, human-centered narratives, case studies, front and center interface Color Big swashes of flat color, simple illustration, largely type-driven and color-constrained, monochromatic, organic Tone Playful and whimsical, professional and approachable 23