start of its possibilities. Fighting off the (foreign) competition and exploring (neighboring) cross-border sales could break open a real revenue stream.
to embracing new online technologies, but that doesn’t mean you have to focus all your efforts on Facebook. If you aim for quality over quantity, blogging, Youtube and Pinterest are at your service.
say that aren’t willing to use this technology, but companies involved with this opportunity are already seeing the (additional) revenue. And the impact of mobile commerce will only grow.
Businesses need to: Understand and anticipate Adopt and optimize Market, Sell and fulfill Service customers, predict and drive loyalty SMARTER COMMERCE
based on what they are searching online. Consumer saves the transac;on in their shopping cart Consumer phones the call center to check the delivery ;ming. Call center advises that TV is in a local store for immediate pickup Consumer visits the store to pickup the TV, views the order via the Kiosk/POS POS prompts to recommend an offer for extended warranty … sold! Consumer uses mobile phone to both price compare and then complete their original order Capture responses and refine Consumer receives targeted email TV promo;on SMARTER COMMERCE
Delivery Change Order Pickup Research Product Create Order Check Status Cancel Order Initiate/Track Return Schedule Delivery or Pickup Change Order Schedule Store Pickup Research Product Mobile Create Order Check Status Cancel Order Schedule Delivery or Pickup Change Order Schedule Store Pickup Research Product Web Initiate/Track Return Call Center Create Order Check Status Cancel Order Initiate/Track Return Schedule Delivery or Pickup Change Order Schedule Store Pickup Research Product SMARTER COMMERCE
Community Partner Rela'onship Management Direct Brand Experience Interac'on Management Configurable Business Processes Infrastructure Mobile Contact Center Kiosks Web POS Email IBM Owns IBM Integrates Contracts & Rela'onships Globaliza'on & Localiza'on Personaliza'on Catalog & Content Precision Marke'ng Merchandising Assisted Interac'ons Order Management Extended Sites Business User Tooling Developer Tooling Founda'on Reference Architecture
of your customers over time PRECISION MARKETING DEMO Web Activity Control what displays in predefined e-Marketing Spots on your store pages Search Activity Influence search results based on search keywords
Web activities can display advertising content, merchandising associations, and recommendations from store catalog • You can target different customer segments within Web activities to personalize what customers see in an e- Marketing Spot • Provides Marketing Managers ability to effectively communicate with customers without IT involvement Target Ac'on Ac'ons WEB ACTIVITY DEMO
customers over time • Interactive dialog with a customer: You wait for the customer to do something, or not do something, and then you target that customer with a planned marketing action • Dialog can be ongoing as the customer's behavior changes 24 Trigger Ac'on Trigger Ac'on Trigger Ac'on DIALOG ACTIVITY DEMO
find it, they won’t buy it” Incorporate search as an integral part of platform Integrate tightly with stores and tools Optimize search experience by integrating with Precision Marketing engine Empower marketers and merchandisers SEARCH
and cross-channel experience § Create new sites rapidly § Each brand can manage their own product assortment and/or marketing § Shared business processes, differentiated where necessary Catalog/Content Page Logic Business Assets Inherit, Reference, and Override Business Assets Page Logic Catalog/ Content Business Assets Page Logic Catalog/ Content Business Assets Page Logic Catalog/ Content Site 1 Site 2 Site 3 Extended Store Base Asset Store EXTENDED SITES
Operations Service & Support IBM WebSphere Commerce Target-‐to-‐ Engage Recruit-‐to-‐ Monitor Source-‐to-‐ Merchandise Quote-‐to-‐ Cash Request-‐to-‐ Resolve B2B Direct Distributor Hosted Partners Value Chain Business Processes Business Models Single, unified platform powers all business models and processes BUSINESS MODELS
between suppliers and customers Selling through a network of partners Selling through a chain of enterprises B2B Direct Distributor Hosted Partners Value Chain BUSINESS MODELS
business user tooling ü Cross-Channel Precision Marketing ü Cross-Channel Order Processing ü Sales Center ü Gift Center ü Workspaces ü B2B Starter Stores ü Extended Sites ü Support for indirect business models DIFFERENT FLAVORS