Mobile Application Design

Transcript

1. @emiliamaj Mobile Application Design
2. „User Experience encompasses all aspects of the end-user interaction with the company, its services and products.” Nielsen Norman Group, „User Experience - Our Definition”
4. How to build a user-friendly app?
5. 1. Analysis 2. Mockups 3. Graphic Design 4. Implementation
6. Analysis 1
7. • What kind of app we want to build? • What is the core feature? • Who is our target? • What user gains? • What are the goals and motivations of a user? • In what context your application will be used? analysis
8. write down and group: requirements, needs, ideas, inspirations
9. Needs Features big amount of data recommendations places suggestions engaging user account users rating geolocation shares requirements analysis
10. Must be Should have Nice to have requirements analysis
11. feedback – share your ideas with a team and everyone who gives a constructive opinion
12. Workshop. 15 min 1. E-commerc? 2. Social app? 3. Tool? 4. Info Service? 5. Gallery?
13. Mockups 2
14. mockups – rough and not very accurate idea of the project
15. mockups • draw quickly: paper + marker • show only the most important features • search for different approaches, do not stop at one, even if you like it • investigate a variety of solutions everyone draws 4, 2 i 1 version; after: one final together • if you don’t know what to do, then draw whatever the most important is to think aloud and draw it • if you get confused, start from the beginning
16. • Organization • Labeling • Navigation • Research Information Architecture – the art and science of organizing and labeling information to support usability
17. • don’t think about solutions but about needs • think about user as a busy and “mobile” man • simplify as much as you can • one main feature per screen • the fewer steps in navigation, the better • don’t duplicate the functionality (but group logically) • use global applications (mental model) good advice
18. Workshop. 15 min Mockups for app: – first screen – subpages
19. usability – is the ease of use and learnability of a human-made object Definition by Jakoba Nielsen: Learnability: How easy is it for users to accomplish basic tasks the first time they encounter the design? Efficiency: Once users have learned the design, how quickly can they perform tasks? Memorability: When users return to the design after a period of not using it, how easily can they reestablish proficiency? Errors: How many errors do users make, how severe are these errors, and how easily can they recover from the errors? Satisfaction: How pleasant is it to use the design?
20. • each step of the product development takes place with the participation of users (from the initial interview until the final tests) • user needs and behavior are the basis for a information and navigation hierarchy • business objectives, functionality and technological capabilities are secondary User Centered Design – users are involved in the design process to identify their needs, constraints and goals
21. Heuristics by Donald Norman: Visibility – I see what is going on Feedback – I see the effects of my actions Constraints – I know why I’m not able to act Mapping – I know where I am and how I get around Consistency –I recognize similar elements of the system Afordance – I know what to do heuristics
22. visibility – I see what is going on
23. feedback – I see the effects of my actions
24. constraints – I know why I’m not able to act
25. mapping – I know where I am and how I get around
26. consistency –I recognize similar elements of the system
27. afordance – I know what to do
28. affordance
29. affordance
30. affordance
31. Workshop. 15 min Makes your mockups better!
32. • We tend to contain information in 3-4 groups (e.g. the phone numbers 506 96 80 97). Step-by-step navigation is usually better • We get lost ourselves in a “deep navidation” systems • We have difficulty with an effective selection of the more than 3-4 variants information limit
33. the paradox of choice – in case of too many possibilities we’re stressed and often don’t choose anything (decision-making paralysis) • Performa 635 • Performa 636 • Performa 637 • Performa 638 • Performa 640 • Performa 5200 • Performa 5215 • Performa 5300 • Performa 6110 • Performa 6112 • Performa 6115 • Performa 6116 • Performa 6117 • Performa 6118 • Performa 6200 • Performa 6205 • Performa 6214 • Performa 6216 • Performa 6218 • Performa 6220 • Performa 6230 • Performa 6290 • Performa 6300 • Performa 200 • Performa 400 • Performa 405 • Performa 410 • Performa 430 • Performa 450 • Performa 460 • Performa 466 • Performa 467 • Performa 475 • Performa 476 • Performa 550 • Performa 560 • Performa 575 • Performa 577 • Performa 578 • Performa 580 • Performa 600 • Performa 630 • Performa 631 • Quadra 605 • Centris/Quadra 610 • Quadra 630 • Centris/Quadra 650 • Centris/Quadra 660 • Quadra 800 • Quadra 840 • Quadra 950 • Power Mac 5200 • Power Mac 5300 • Power Mac 6100 • Power Mac 6200 • Power Mac 7100 • Power Mac 7200 • Power Mac 7500 • Power Mac 8100 • Power Mac 8500 • Power Mac 9500 • PowerBook 145 • PowerBook 150 • PowerBook 160 • PowerBook 165 • PowerBook 180 • PowerBook 190 • PowerBook Duo 210 • PowerBook Duo 230 • PowerBook Duo 250 • PowerBook Duo 270 • PowerBook Duo 280 • PowerBook 520 • PowerBook 540 • PowerBook Duo 2300 • PowerBook 5300 Apple products in the 90’s
34. the paradox of choice Apple products around 2000, after reduction by S. Jobs
35. range of sharp vision –it’s about ok. 2,5 cm ; reduce the number of elements and take care of their proper distinction
36. Letterpress by Loren Brichter visual simplicity
37. first screen – is the most important! User should do and see exactly what he’s expecting.
38. FUX (First User Experience) – when interface can be complicated, learn how to use it
39. suggestions
40. max. use of mobile screen
41. direct interaction
42. gestures Flat Pomodoro
43. minimalism Eve Nap Timer
44. flat design&typography Timelet
45. like Tinder
46. Workshop. 15 min Build a killer feature!
47. Emilia Maj UX & Graphic Designer Thank you. www.emimaj.com helloemimaj@gmail.com @emiliamaj