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Gokce Yesilbas - Transforming Data Into Stories...
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Gokce Yesilbas
October 03, 2024
Marketing & SEO
1
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Gokce Yesilbas - Transforming Data Into Stories with Tableau - MeasureFest
Gokce Yesilbas
October 03, 2024
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Transcript
Transforming Data Into Stories with Tableau Gokce Yesilbas Performance Marketing
& Data Analytics Consultant linkedin.com/in/gokceyesilbas x.com/gokce_yesilbas Speakerdeck.com/gokceyesilbas
We aren’t naturally good at storytelling with data. #brightonseo linkedin.com/in/gokceyesilbas
Decision making is an emotional process. #brightonseo linkedin.com/in/gokceyesilbas
Stories awaken emotional response. #brightonseo linkedin.com/in/gokceyesilbas
What is Storytelling? a tool to touch something irrational Underrated,
often misunderstood audience's recognition #brightonseo linkedin.com/in/gokceyesilbas
linkedin.com/in/gokceyesilbas #brightonseo
linkedin.com/in/gokceyesilbas #brightonseo
How can we become a storyteller? #brightonseo linkedin.com/in/gokceyesilbas
The most beautiful data visualisation runs the risk of falling
flat without a compelling narrative to go with it. #brightonseo linkedin.com/in/gokceyesilbas
Narrative Arc for Storytelling Introduce plot Beginning Middle Ending Mention
what could happen Repeat linkedin.com/in/gokceyesilbas #brightonseo
Do explanatory analysis: WHO WHAT HOW linkedin.com/in/gokceyesilbas #brightonseo
SO WHAT? linkedin.com/in/gokceyesilbas
Set up the clear goal Never distort data Choose the
right visualisation Don’t forget to #brightonseo linkedin.com/in/gokceyesilbas
Common Visualisation Mistakes #brightonseo linkedin.com/in/gokceyesilbas
linkedin.com/in/gokceyesilbas #brightonseo
Stacked vertical bar charts are more limited. linkedin.com/in/gokceyesilbas #brightonseo
Do not use 3D linkedin.com/in/gokceyesilbas #brightonseo
I don’t like pie charts… our stories linkedin.com/in/gokceyesilbas
• show the numbers directly linkedin.com/in/gokceyesilbas #brightonseo
• simple bar chart linkedin.com/in/gokceyesilbas #brightonseo
• horizontal bar chart
If they are representing same meaning don’t colour! linkedin.com/in/gokceyesilbas #brightonseo
Reduce Data Ink Ratio Credit: AMY ESSELMAN IN MAKEOVERS linkedin.com/in/gokceyesilbas
Data Ink Ratio = pixels that represent actual data every
pixel that is not simply the background colour linkedin.com/in/gokceyesilbas #brightonseo
None
None
None
None
Why Tableau? #brightonseo linkedin.com/in/gokceyesilbas
image credit: Laura Vrinceanu
Tableau BI Tool Statistical Functions and Comprehensive Analytics Models Story
Point Feature Various Data Integration Options User-friendly Advanced Data Visualisations #brightonseo linkedin.com/in/gokceyesilbas
Types of Data Stories in Tableau Use chronology for trend
reports
Types of Data Stories in Tableau Analyse particular category in
context
Relate with bigger picture Types of Data Stories in Tableau
Types of Data Stories in Tableau Show how they differ
Types of Data Stories in Tableau Explain a subject by
dividing it into categories
Types of Data Stories in Tableau Show where things are
different
Link
Tableau Tips for Marketers #brightonseo linkedin.com/in/gokceyesilbas
Before we start: identify goals understand data data cleaning linkedin.com/in/gokceyesilbas
#brightonseo
Using Bins (age,years,position) *All data are dummy linkedin.com/in/gokceyesilbas
Showing more variables at the same time linkedin.com/in/gokceyesilbas
Doubled & compare with another metric 1
2
Combination of charts: 3
Word Cloud
Dual Axis Map Analysis
Here it is… Final
Dual Axis Trend Analysis
Statistical Functions linkedin.com/in/gokceyesilbas
Forecasting linkedin.com/in/gokceyesilbas
Instead of this: linkedin.com/in/gokceyesilbas
Use Butterfly Charts:
what we’ve covered:  Becoming a Storyteller 📊 Critical Visualisation
Mistakes 📚 Tableau Data Stories 💙 Tableau Tips #brightonseo linkedin.com/in/gokceyesilbas
Master Essential Tools Perfect Through Practice Seek Feedback Allow Time
for Yourself & Your Data Get inspired by other visualisations what you can do: #brightonseo linkedin.com/in/gokceyesilbas
You can find more inspiration: Tableau Public Github Repos Coursera
#brightonseo linkedin.com/in/gokceyesilbas
But I curated it for you: gokcey.com/blog/brightonseo #brightonseo linkedin.com/in/gokceyesilbas
Let’s connect for more insights! /in/gokceyesilbas #brightonseo