Q9 Q11 Q13 Q15 Q17 Q19 Quarters Since Launch Subscribers (MM) iPhone + iTouch NTT docomo i-mode AOL Netscape iPhone + iTouch vs. NTT docomo i-mode vs. AOL vs. Netscape Users First 20 Quarters Since Launch Note: *AOL subscribers data not available before CQ3:94; Netscape users limited to US only. Morgan Stanley Research estimates ~39MM netbooks have shipped in first eight quarters since launch (10/07). Source: Company Reports , Morgan Stanley Research. Mobile Internet Outpaces Desktop Internet Adoption iPhone + iTouch Users = 8x AOL Users 9 Quarters After Launch Desktop Internet AOL* v 2.0 Launched 9/94 Mobile Internet NTT docomo i-mode Launched 6/99 Mobile Internet iPhone + iTouch Launched 6/07 ~57MM ~25MM ~7MM Desktop Internet Netscape* Launched 12/94 ~11MM 26 Source: http://www.morganstanley.com/institutional/techresearch/mobile_internet_report122009.html
Win Big in New Cycles While Incumbents Often Falter Mainframe Computing 1960s Personal Computing 1980s Desktop Internet Computing 1990s Mobile Internet Computing 2000s Mini Computing 1970s New Winners New Winners New Winners New Winners Note: Winners from 1950s to 1980s based on Fortune 500 rankings (revenue-based), desktop Internet winners based on wealth created from 1995 to respective peak market capitalizations. Source: FactSet, Fortune, Morgan Stanley Research. Microsoft Cisco Intel Apple Oracle EMC Dell Compaq Google AOL eBay Yahoo! Yahoo! Japan Amazon.com Tencent Alibaba Baidu Rakuten Digital Equipment Data General HP Prime Computervision Wang Labs IBM NCR Control Data Sperry Honeywell Burroughs 16 Source: http://www.morganstanley.com/institutional/techresearch/mobile_internet_report122009.html
Jawbone, Pebble. Technology Cycles Have Tended to Last Ten Years Technology Cycles – Still Early Cycle on Smartphones + Tablets, Now Wearables Coming on Strong, Faster than Typical 10-Year Cycle Mainframe Computing 1960s Personal Computing 1980s Desktop Internet Computing 1990s Mobile Internet Computing 2000s Mini Computing 1970s Wearable / Everywhere Computing 2014+ Others? 49
on desktop… Most complex tasks have vastly better user experience on the desktop and thus will be performed there. —Jacob Nielsen https://www.nngroup.com/articles/transmedia-design-for-3-screens/
on their mobile devices, it’s that they’ll do anything on mobile if they have the need. Write long emails? Check. Manage complex sets of information? Check. And the list goes on. If people want to do it, they’ll do it on mobile -especially when it’s their only or most convenient option. —Luke Wroblewski lukew.com/ff/entry.asp?1333
3 (media query in document head) 320 px to 720 px wide 720 px to 1024 px major breakpoints Example major layout changes 320 720 Major Breakpoint 2 (media query in document head) nothing is here...but that’s ok! (P) = Portrait (L) = Landscape (L*) = Landscape w/ native viewport adaptation < 320 px wide and/or unable to understand further instructions 1024 iPhone (P) many Android (P) many BlackBerry S60 QWERTY Most S60 (L) S40 QWERTY some tablets most NetBooks many Desktops http://www.slideshare.net/yiibu/pragmatic-responsive-design
Android (L*) some Symbian touch (L) some tablets (L) some Symbian touch (L) 640 768 360 720 Major Breakpoint 1 (media query in document head) Major Breakpoint 2 (media query in document head) 720 px to 1024 px 320 px to 720 px wide nothing is here...but that’s ok! 320 minor breakpoints Example Symbian touch (P) (P) = Portrait (L) = Landscape (L*) = Landscape w/ native viewport adaptation iPhone (P) many Android (P) many BlackBerry S60 QWERTY Most S60 (L) S40 QWERTY < 320 px wide and/or unable to understand further instructions iPad (P) some Android tablets (P) Minor Breakpoint (@media) 1024 Minor Breakpoint (@media) Minor Breakpoint (@media) Minor Breakpoint (@media) 480 some tablets most NetBooks many Desktops content-related tweaks http://www.slideshare.net/yiibu/pragmatic-responsive-design
(L) Minor Breakpoint (@media) Major Breakpoint 3 (media query in document head) 480 640 768 360 Symbian touch (P) 720 Major Breakpoint 1 (media query in document head) Major Breakpoint 2 (media query in document head) 720 px to 1024 px 320 px to 720 px wide nothing is here...but that’s ok! 320 240 Minor Breakpoint for small devices w/media query support < 320 px wide and/or unable to understand further instructions ...and so on Example some Symbian touch (L) (P) = Portrait (L) = Landscape (L*) = Landscape w/ native viewport adaptation iPad (P) some Android tablets (P) 1024 TVs Minor Breakpoint (@media) Minor Breakpoint (@media) Minor Breakpoint (@media) iPhone (P) many Android (P) many BlackBerry S60 QWERTY Most S60 (L) S40 QWERTY some Android (P) many S40 (P) most S60 (P) some tablets most NetBooks many Desktops http://www.slideshare.net/yiibu/pragmatic-responsive-design
out of hand... iPhone (L*) Android (L*) some Symbian touch (L) some tablets (L) Minor Breakpoint (@media) some tablets (L) 640 768 360 Symbian touch (P) 720 Major Breakpoint 1 (media query in document head) Major Breakpoint 2 (media query in document head) TVs 720 px to 1024 px 320 px to 720 px wide nothing is here...but that’s ok! 320 240 Minor Breakpoint for small devices w/media query support some Android (P) many S40 (P) most S60 (P) < 320 px wide and/or unable to understand further instructions some Symbian touch (L) iPad (P) some Android tablets (P) Minor Breakpoints (@media) some tablets (L) 1280 800 Minor Breakpoint (@media) 600 some tablets (P) some tablets most NetBooks many Desktops 1366 many laptops Minor Breakpoint (@media) Minor Breakpoint (@media) Minor Breakpoint (@media) Major Breakpoint 3 (media query in document head) iPhone (P) many Android (P) many BlackBerry S60 QWERTY Most S60 (L) S40 QWERTY Minor Breakpoint (@media) 480 1024 http://www.slideshare.net/yiibu/pragmatic-responsive-design
lot like fully-functioning Twitter Bootstrap- style systems custom tailored for your clients’ needs. These living code samples are self-documenting style guides that extend to accommodate a client’s needs as well as the needs of the ever-evolving multi-device web. —Dave Rupert, Responsive Deliverables http://daverupert.com/2013/04/responsive-deliverables/ “
for the patterns. • Analytics information on the patterns. • User testing that has been done. • Support or user feedback on patterns. • Relevant documentation or styleguides. Each sprint starts with UX briefing on patterns
interface, not the whole page. Prototype outside of the actual environment to keep things lightweight and fast. Pick the pieces of the interface that we think will be the most difficult to do on small screens and start there. Only when we have the small screen interface nailed, worry about larger screens and integration. Do the minimal possible to convey how it should work.
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