Souls & Machines: Designing the Future of Content

Version 2, presented at Web Directions South, Sydney (10/30/2015) and SMSHD Labs, Los Angeles (11/3/2015)

Transcript

1. Hannah Donovan, @Han SOULS & 
 MACHINES Designing the Future of Content
2. HELLO! I’M @HAN WHO LIKES FUN?
3. HELLO! I’M @HAN WHO LIKES FUN?
4. I DESIGN FOR DESIRES NOT NEEDS. That’s okay.
6. MUSIC & ENTERTAINMENT RECOMMENDATIONS SELF EXPRESSION SOCIAL CONNECTIONS
10. London, 2008 Photo by themostinept on Flickr
11. London, 2008 Photo by themostinept on Flickr
13. Content without context is meaningless.
14. Content without connection isn’t relevant.
15. Content without perspective has no feeling.
17. You need to think like a publisher Authors know their subject, publishers know their audience.
 Kristina Halvorson
20. Users generating their content are recreating the internet.
 Meeker Report, 2015
22. ACCESS DISCOVERY 1998–2008 2008+
23. I want this thing (now) Search On-demand DESIRE VOID
24. I want this thing (now) Search On-demand DESIRE VOID
25. I want this thing (now) Search On-demand I want something…? Browse Recommendation DESIRE VOID
26. I want this thing (now) Search On-demand I want something…? Browse Recommendation DESIRE VOID
27. When I know exactly what I want, I already have context conenction perspective
28. When I don’t know what I want, what I need is context conenction perspective
29. KNOWING WHAT WE WANT IS HARD.
30. I want this thing (now) Search On-demand DESIRE I want something…? Browse Recommendation VOID I want this thing (now)
 Search On-demand DESIRE
31. I want this thing (now) Search On-demand DESIRE I want something…? Browse Recommendation VOID
32. OFFERING PEOPLE SOMETHING THEY MIGHT DESIRE REQUIRES CONTEXT, CONNECTION, PERSPECITVE.
34. 2012 2013
35. 2012 2013 2014
36. HUMANS CONNECT US IN WAYS COMPUTERS CAN’T. COMPUTERS CONNECT US IN WAYS HUMANS CAN’T.
38. CONTEXT
39. Makes content meaningful.
40. On it’s own, [content] is pretty dumb, until some smart design system grabs it and displays it in the right context
 
 Mark Boulton
44. MUSIC IS MESSY
45. Original 1. Corrected levels 2. Film grain added
46. Original 1. Corrected levels 2. Film grain added
47. Original 1. Corrected levels 2. Film grain added
48. Original 1. Corrected levels 2. Film grain added
49. Original 1. Corrected levels 2. Film grain added
50. Original 1. Corrected levels 2. Film grain added 28% 34% 40% 46% 52% Oct 2012 Nov Dec Jan 2013 Feb Mar Apr May Jams with written descriptions CO N TEXT: W O RD S, A RT
51. Photo by Christine, cestchristine.com
52. Photo by Christine, cestchristine.com
53. Photo by Christine, cestchristine.com
54. Photo by Christine, cestchristine.com
55. Photo by Christine, cestchristine.com CO N TEXT: TIM E, PLA C E
56. CONNECTION
57. Makes content relevant.
58. The quality of the connections is the key to quality per se. Charles Eames
61. CO N N EC TIO N : FA M ILIA RITY
62. THE BEST MUSIC RECOMMENDATIONS COME FROM FRIENDS
63. CO N N EC TIO N : TIM E
64. CO N N EC TIO N : PLA C E
65. PERSPECTIVE
66. Gives content feeling.
67. Humans are human because they have a perspective: they care about things. One might call it our ability to give a damn. And it is this quality that allows us to determine what matters and where we stand. A computer can’t do that. The Moment of Clarity
68. COMPUTERS CAN’T GIVE A DAMN.
69. PERSPEC TIV E: STO RY
70. PERSPEC TIV E: ETH O S
73. PERSPEC TIV E: Q U ESTIO N A BLE
74. This experience lacked context, connection and perspective.
76. Some people (they are wrong) say design is about solving problems. Obviously designers do solve problems, but then so do dentists. Design is about cultural invention.
 
 Jack Schulze Photo by Timo Arnall
79. 1980 1990 2000 2010 $4B $8B $12B $16B $20B Streaming Downloads CDs Tapes Vinyl Consumer Spend on Recorded Music, USA Inflation adjusted to 2015 USD. MusicRedef: RIAA, Beaureu of Labor & Statistics, @LiamBoluk -71%
80. 1980 1990 2000 2010 $4B $8B $12B $16B $20B Streaming Downloads CDs Tapes Vinyl Consumer Spend on Recorded Music, USA Inflation adjusted to 2015 USD. MusicRedef: RIAA, Beaureu of Labor & Statistics, @LiamBoluk -71%
81. And the fans?
82. WE’RE DESIGNING FOR A “POST-CONTENT” WORLD
84. Design Machines by Travis Gertz
 louderthanten.com/articles/story/design-machines
86. “Culture represents a synthesis, a putting together of things…so completely, that the combination has an individuality of its own. It may be only an amalgam; it is better if it be a chemical combination. Culture does not exist in the form of powder, a mere mass of incoherent particles.” – Owen D Young
87. culture
88. WITH EVERYTHING WE MAKE, WE HAVE AN OPPORTUNITY FOR THAT REACTION
89. Content Strategy for Mobile Karen McGrane Content Strategy for the Web Kristina Halvorson Internet Trends 2015 Mary Meeker – kpcb.com/internet-trends Six Questions from Kicker Jack Schulze – j.mp/6QsJackSchulze The Elements of Content Strategy Erin Kissane The Moment of Clarity: Using the Human Sciences to Solve Your Toughest Business Problems Christian Madsbjerg & Mikkel B. Rasmussen REFERENCES & READING