In our newly-made world of always on, real-time services, something interesting has happened: we're increasingly nostalgic for a slower, idealised past of shared personal experiences. Whether it be playing records; a passed-on paperback; Sunday night telly together; or something else entirely, we increasingly find ourselves playing the role of digital sleuths, chasing a half-remembered treasure.
As the creators of the next generation of online products, how do we create experiences that are delightfully informed by our past but not weighed down by it? With seven years of experience in online music, and using their latest product This Is My Jam as a case study, Matthew Ogle and Hannah Donovan will demonstrate how to choose the right constraints for your product and build a story that will attract users.