vs. Revenue (収益) • #2 Recurring Revenue vs. Total Revenue − e.g. ARR (Annual Recurring Revenue), MRR (Monthly Recurring Revenue) • #3 Gross Profit (粗利) • #4 Total Contract Value (TCV, 合計契約金額) vs. Annual Contract Value (ACV, 年間〃) • #5 LTV (Life Time Value) − LTV = (Contribution margin per customer) x (the avg. life span of customer). § avg. life span of customer (in months) = 1 / (your monthly churn). • #6 Gross Merchandise Value (GMV, 流通取引総額) vs. Revenue • #7 Unearned or Deferred Revenue (前受収益) … and Billings (請求額) • #8 CAC (Customer Acquisition Cost) … Blended vs. Paid, Organic vs. Inorganic