Design Sprints

Talk given at UX Boston held at Google's Cambridge office.

An over view of how we run design sprints from years of running them at Constant Contact's Innovation Loft

You can see a video about Design Sprints at Constant Contact here: https://vimeo.com/120843429 (It's not a video of the talk, sorry)

Transcript

1. 2 DESIGN SPRINTS
2. 2 RESEARCH INSIGHTS IDEATION PROTOTYPE TEST
3. DESIGN SPRINT WHY?
4. I FOUND IS, ALL THE TIMES, THESE ARE NOT TEAMS THAT HAVE ALREADY JELLED AND FORMED AND NEED TO WORK. ” Karen Cross, Design Manager Atlassian
5. WITHOUT UNIFYING THE PARTS AND BRANDING IT A PROCESS, MAKES IT TO DIFFICULT FOR THE PEOPLE WITH AUTHORITY TO UNDERSTAND. ” Alex Britez, Digital Strategy Designer Macmillan Education
6. THE LAST TWO WEEKS OF THE PROJECT ARE LESS CRAZY. ” Matt Bridges, CTO Intrepid Labs
7. DESIGN SPRINT
8. DESIGN SPIKE
9. PRODUCT DISCOVERY
10. DISCOVERY SESSION
11. DEEP DIVE
15. Innovation Team Existing CTCT Team
16. Innovation Team Existing CTCT Team MVP Minimum Viable Product Project Team CTCT
17. revolution Innovation Team Existing CTCT Team MVP Minimum Viable Product Project Team CTCT
18. revolution evolution Innovation Team Existing CTCT Team MVP Minimum Viable Product Project Team CTCT
22. 13 Innovation Team Existing CTCT Team
23. 13 Innovation Team Existing CTCT Team clarify
24. 13 Innovation Team Existing CTCT Team MVC Minimum Viable Concept clarify
25. 13 Innovation Team Existing CTCT Team MVC Minimum Viable Concept MVP Minimum Viable Product build clarify
26. 13 Innovation Team Existing CTCT Team MVC Minimum Viable Concept MVP Minimum Viable Product build clarify integrate Project Team EXISTING PRODUCT
27. 13 Innovation Team Existing CTCT Team MVC Minimum Viable Concept MVP Minimum Viable Product build clarify New Team PRODUCT pilot integrate Project Team EXISTING PRODUCT
28. 13 Innovation Team Existing CTCT Team MVC Minimum Viable Concept MVP Minimum Viable Product build clarify New Team PRODUCT pilot integrate Project Team EXISTING PRODUCT
29. 13 Innovation Team Existing CTCT Team MVC Minimum Viable Concept MVP Minimum Viable Product build clarify scale New Team PRODUCT pilot integrate Project Team EXISTING PRODUCT
30. 13 revolution Innovation Team Existing CTCT Team MVC Minimum Viable Concept MVP Minimum Viable Product build clarify scale New Team PRODUCT pilot integrate Project Team EXISTING PRODUCT
31. 13 evolution revolution Innovation Team Existing CTCT Team MVC Minimum Viable Concept MVP Minimum Viable Product build clarify scale New Team PRODUCT pilot integrate Project Team EXISTING PRODUCT
32. Source: gv.com; thoughtbot.com; smashngmagazine.com Understand Diverge Prototype Validate Decide Understand Diverge Build Test Converge Define Understand Build Test Ideate Unpack Sketch Prototype Test Decide 2013 2015
33. UNDERSTAND
36. NEED
37. BREAKTHROUGH NEED
38. BREAKTHROUGH NEED what really happens
39. BREAKTHROUGH NEED assumptions
44. 23 JOURNEY MAPS
46. DIVERGE
47. 26 CHALLENGE MAPS
49. 28 When ___SITUATION___ happens, ! (__PERSONA__) need(s) to ! __OBJECTIVE__ so that (or to obtain) ! __BENEFIT__. Credit: Alan Klement
50. 29 When ___SITUATION___ happens, ! (__PERSONA__) need(s) to ! __OBJECTIVE__ so that (or to obtain) ! __BENEFIT__. Credit: Alan Klement
51. SIX-UPS
53. CONVERGE
57. BUILD
59. 38 Lo Hi Interactive Fidelity Hi
60. TEST
63. DEBRIEF
64. TEST METHOD METRICS VALIDATION BOARD ASSUMPTIONS EXPERIMENT SETUP RESULTS CORE HYPOTHESIS SUCCESS CRITERIA VALIDATED TEST NAME DATE BUSINESS OBJECTIVE TEAM INVALIDATED WHERE MORE DATA CAN BE FOUND CONCLUSIONS & RECOMMENDATIONS
66. 45 PLUS- DELTAS
67. JUMP START
69. MVP Minimum Viable Product build
70. MVP Minimum Viable Product build 30-60 days
71. MVP Minimum Viable Product build Test Feedback from a small group of customers pilot 30-60 days
72. MVP Minimum Viable Product build Test Feedback from a small group of customers pilot 30-60 days 30-60 days
73. MVP Minimum Viable Product build Test Feedback from a small group of customers pilot Scale or fail Grow scale 30-60 days 30-60 days
74. MVP Minimum Viable Product build Test Feedback from a small group of customers pilot Scale or fail Grow scale 30-60 days 30-60 days 30-60 days
75. MVP Minimum Viable Product build Test Feedback from a small group of customers pilot Move to CTCT Project Team Transition integrate Scale or fail Grow scale 30-60 days 30-60 days 30-60 days
76. MVP Minimum Viable Product build Test Feedback from a small group of customers pilot Move to CTCT Project Team Transition integrate Scale or fail Grow scale 30-60 days 30-60 days 30-60 days 30-60 days
77. } } DESIGN SPRINT JUMP START
78. LIFE IS TOO SHORT TO BUILD SOMETHING NOBODY WANTS. ” Ash Maurya, Author Running Lean
79. BE A “DESIGNTIST”
80. LEARN MORE hello@ctodd.com @iamctodd Early Release on O’Reilly Media designsprintbook.com