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Let Your Data Tell a Story

jarkko
September 19, 2013

Let Your Data Tell a Story

A talk at Monitorama.EU in Berlin, Germany, September 2013

jarkko

September 19, 2013
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  1. HUMAN CMOS CONSISTS OF BRAIN PIXELS VERY SHARP IN THE

    MIDDLE (FOVEA) TERRIBLE AT THE EDGES
  2. SHORT TERM WORKING MEMORY IS A BIT LIKE RAM OR

    CACHE IN A PREHISTORICAL COMPUTER
  3. “To paraphrase George Lucas: So this is how science dies

    — to thunderous applause? In the court of public opinion, data, and statements, and science are no match for an emotional parent and her child.” — Saul Hymes
  4. RESULT: Measles, once eliminated from the US, is on the

    rise again – almost completely in the anti-vaccine communities.
  5. "When the woman spoke English, the volunteers understood her story,

    and their brains synchronized. When she had activity in her insula, an emotional brain region, the listeners did too. When her frontal cortex lit up, so did theirs. By simply telling a story, the woman could plant ideas, thoughts and emotions into the listeners' brains." Uri Hasson, Princeton University
  6. Things needed in a good story 1. A hero 2.

    A goal 3. An obstacle 4. A mentor 5. A moral
  7. 2 things to remember 1. Our attention and short term

    memory are limited. Don’t overestimate them. Plan for this and give them a hand with visual cues.
  8. 2 things to remember 2. Storytelling is important because it

    works – it makes people understand and remember things better.
  9. If you’re into data visualizations, you’re not in the data

    business – you’re in the human communications business.