Many organizations claim to have adopted agile when in fact engineering teams must still follow orders on what to build and how to build it. Thus, we crush the ability of our people to improve their work, preventing them from learning from users or from each other. In this talk, Jez will show how a test-driven approach to both product development and process improvement can enable even large, regulated organizations to harness the creativity of their people. Discover how a combination of architectural and cultural approaches enables experimentation at all levels of your organization, supported by research and examples from current practice.