Träff #13 • Del 2 Textdesign • Tor 23 mars • vt 23 • UX Writing • Nackademin

Transcript

1. Jonas Söderström 2023
   Textdesign
   Hur vi gör
   fi
   xerad text maximalt läsbar,
   

   till exempel i pdf:er
   

   eller i presentationer (Powerpoint).
   
   
   

   Alla exempel med ojämn högermarginal.
   

   View Slide

2. View Slide

3. While the methods and the amount of collaboration required may di
   ff
   er, what goes for
   individuals goes for organizations. Every single time you are faced with a decision, you
   need to ask “Do we have the right information to make this decision?” If you are
   continuously making decisions, you need to continuously ensure that those decisions
   are well-informed. Of course it feels easier to make things without asking questions. It
   always will. Like everything else uncomfortable in life, if you don’t make a habit out of
   it and connect it to rewards, you will
   fi
   nd excuses to avoid it.
   Th
   is is as true for
   organizations as it is for everyone eating Pringles on the sofa wishing they wanted to
   motivate.
   

   View Slide

4. While the methods and the amount of collaboration required may di
   ff
   er, what goes for
   individuals goes for organizations. Every single time you are faced with a decision, you
   need to ask “Do we have the right information to make this decision?” If you are
   continuously making decisions, you need to continuously ensure that those decisions
   are well-informed. Of course it feels easier to make things without asking questions. It
   always will. Like everything else uncomfortable in life, if you don’t make a habit out of
   it and connect it to rewards, you will
   fi
   nd excuses to avoid it.
   Th
   is is as true for
   organizations as it is for everyone eating Pringles on the sofa wishing they wanted to
   motivate.
   Håll ihop tankar och uttryck över radbrytningar.
   

   View Slide

5. While the methods and the amount of collaboration required may di
   ff
   er, what goes
   
   
   for individuals goes for organizations. Every single time you are faced with a decision,
   you need to ask “Do we have the right information to make this decision?” If you are
   continuously making decisions, you need to continuously ensure that those decisions
   are well-informed. Of course it feels easier to make things without asking questions.
   
   
   It always will. Like everything else uncomfortable in life, if you don’t make a habit
   
   
   out of it and connect it to rewards, you will
   fi
   nd excuses to avoid it.
   Th
   is is as true
   

   for organizations as it is for everyone eating Pringles on the sofa wishing they wanted
   

   to motivate.
   Håll ihop tankar och uttryck över radbrytningar.
   • Mellan preposition och sitt huvudord (i Stockholm)
   
   
   • Mellan verb och verbpartikel (bryta av)
   
   
   • Mellan antals-si
   ff
   ra och sitt huvudord (100 slajds)
   
   
   • Mellan bestämd artikel och sitt huvudord (ett bord)
   
   
   • I sammansatta uttryck (project manager)
   
   
   • Efter första ordet i en mening
   
   
   • Efter första ordet i en bisats (… sajten, som …)
   Bryt inte:
   

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6. Håll ihop tankar och uttryck över radbrytningar.
   Gäller även rubriker!
   

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7. While the methods and the amount of collaboration required may di
   ff
   er, what goes
   
   
   for individuals goes for organizations. Every single time you are faced with a decision,
   you need to ask “Do we have the right information to make this decision?” If you are
   continuously making decisions, you need to continuously ensure that those decisions
   are well-informed. Of course it feels easier to make things without asking questions.
   
   
   It always will. Like everything else uncomfortable in life, if you don’t make a habit
   
   
   out of it and connect it to rewards, you will
   fi
   nd excuses to avoid it.
   Th
   is is as true
   

   for organizations as it is for everyone eating Pringles on the sofa wishing they wanted
   

   to motivate.
   Se om du kan dela stycket i två (eller
   fl
   era),
   

   för att skapa mer en mer lätthanterlig textmassa.
   När ett stycke har en kort eller väldigt kort utgångsrad:
   Leta efter en mening som börjar längre in på raden,
   

   och som börjar en ny tanke.
   

   View Slide

8. While the methods and the amount of collaboration required may di
   ff
   er, what goes
   
   
   for individuals goes for organizations. Every single time you are faced with a decision,
   you need to ask “Do we have the right information to make this decision?” If you are
   continuously making decisions, you need to continuously ensure that those decisions
   are well-informed.
   
   
   Of course it feels easier to make things without asking questions. It always will. Like
   everything else uncomfortable in life, if you don’t make a habit out of it and connect it
   to rewards, you will
   fi
   nd excuses to avoid it.
   Th
   is is as true for organizations as it is for
   everyone eating Pringles on the sofa wishing they wanted to motivate.
   Även om det vita utrymmet på slutraden är litet:
   

   se om det
   fi
   nns någon mening som börjar
   

   nära slutet av en rad.
   

   View Slide

9. While the methods and the amount of collaboration required may di
   ff
   er, what goes
   
   
   for individuals goes for organizations. Every single time you are faced with a decision,
   you need to ask “Do we have the right information to make this decision?” If you are
   continuously making decisions, you need to continuously ensure that those decisions
   are well-informed.
   
   
   Of course it feels easier to make things without asking questions. It always will.
   
   
   Like everything else uncomfortable in life, if you don’t make a habit out of it and
   connect it to rewards, you will
   fi
   nd excuses to avoid it.
   Th
   is is as true for organizations
   as it is for everyone eating Pringles on the sofa wishing they wanted to motivate.
   Nytt stycke med kort utgångsrad!
   Fortfarande gäller att dela upp texten efter tanke-innehållet.
   

   Bryt inte mellan två meningar som hänger tätt ihop.
   

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10. While the methods and the amount of collaboration required may di
    ff
    er, what goes
    
    
    for individuals goes for organizations. Every single time you are faced with a decision,
    you need to ask “Do we have the right information to make this decision?”
    
    
    If you are continuously making decisions, you need to continuously ensure
    

    that those decisions are well-informed.
    
    
    Of course it feels easier to make things without asking questions. It always will.
    
    
    Like everything else uncomfortable in life, if you don’t make a habit out of it and
    connect it to rewards, you will
    fi
    nd excuses to avoid it.
    Th
    is is as true for organizations
    as it is for everyone eating Pringles on the sofa wishing they wanted to motivate.
    Två alternativ:
    

    indrag i början av raden, eller
    
    
    lite extra avstånd mella styckena.
    

    View Slide

11. While the methods and the amount of collaboration required may di
    ff
    er, what goes
    
    
    for individuals goes for organizations. Every single time you are faced with a decision,
    you need to ask “Do we have the right information to make this decision?”
    
    
    If you are continuously making decisions, you need to continuously ensure
    

    that those decisions are well-informed.
    
    
    Of course it feels easier to make things without asking questions. It always will.
    
    
    Like everything else uncomfortable in life, if you don’t make a habit out of it and
    connect it to rewards, you will
    fi
    nd excuses to avoid it.
    Th
    is is as true for organizations
    as it is for everyone eating Pringles on the sofa wishing they wanted to motivate.
    Två alternativ:
    

    indrag i början av raden, eller
    
    
    lite extra avstånd mella styckena.
    

    View Slide

12. While the methods and the amount of collaboration required may di
    ff
    er, what goes
    
    
    for individuals goes for organizations. Every single time you are faced with a decision,
    you need to ask “Do we have the right information to make this decision?”
    
    
    If you are continuously making decisions, you need to continuously ensure
    

    that those decisions are well-informed.
    
    
    Of course it feels easier to make things without asking questions. It always will.
    
    
    Like everything else uncomfortable in life, if you don’t make a habit out of it and
    connect it to rewards, you will
    fi
    nd excuses to avoid it.
    Th
    is is as true for organizations
    as it is for everyone eating Pringles on the sofa wishing they wanted to motivate.
    Två alternativ:
    

    indrag i början av raden, eller
    
    
    lite extra avstånd mellan styckena.
    

    View Slide

13. While the methods and the amount of collaboration required may di
    ff
    er, what goes for
    individuals goes for organizations. Every single time you are faced with a decision, you
    need to ask “Do we have the right information to make this decision?” If you are
    continuously making decisions, you need to continuously ensure that those decisions
    are well-informed. Of course it feels easier to make things without asking questions. It
    always will. Like everything else uncomfortable in life, if you don’t make a habit out of
    it and connect it to rewards, you will
    fi
    nd excuses to avoid it.
    Th
    is is as true for
    organizations as it is for everyone eating Pringles on the sofa wishing they wanted to
    motivate.
    

    View Slide

14. While the methods and the amount of collaboration required may di
    ff
    er, what goes
    
    
    for individuals goes for organizations. Every single time you are faced with a decision,
    you need to ask “Do we have the right information to make this decision?”
    
    
    If you are continuously making decisions, you need to continuously ensure
    

    that those decisions are well-informed.
    
    
    Of course it feels easier to make things without asking questions. It always will.
    
    
    Like everything else uncomfortable in life, if you don’t make a habit out of it and
    connect it to rewards, you will
    fi
    nd excuses to avoid it.
    Th
    is is as true for organizations
    as it is for everyone eating Pringles on the sofa wishing they wanted to motivate.
    Finns det något mer vi kan göra?
    

    View Slide

15. While the methods and the amount of collaboration required may di
    ff
    er, what goes
    
    
    for individuals goes for organizations. Every single time you are faced with a decision,
    you need to ask “Do we have the right information to make this decision?”
    
    
    If you are continuously making decisions, you need to continuously ensure
    

    that those decisions are well-informed.
    
    
    Of course it feels easier to make things without asking questions. It always will.
    
    
    Like everything else uncomfortable in life, if you don’t make a habit out of it and
    connect it to rewards, you will
    fi
    nd excuses to avoid it.
    Th
    is is as true for organizations
    as it is for everyone eating Pringles on the sofa wishing they wanted to motivate.
    Jag använder ofta kursiv för att signalera citat eller titlar,
    

    men också för en medelstark betoning.
    Finns det mer vi kan göra?
    

    View Slide

16. While the methods and the amount of collaboration required may di
    ff
    er, what goes
    
    
    for individuals goes for organizations. Every single time you are faced with a decision,
    you need to ask “Do we have the right information to make this decision?”
    
    
    If you are continuously making decisions, you need to continuously ensure
    

    that those decisions are well-informed.
    
    
    Of course it feels easier to make things without asking questions. It always will.
    
    
    Like everything else uncomfortable in life, if you don’t make a habit out of it and
    connect it to rewards, you will
    fi
    nd excuses to avoid it.
    Th
    is is as true for organizations
    as it is for everyone eating Pringles on the sofa wishing they wanted to motivate.
    Typogra
    fi
    är tonläge.
    

    View Slide

17. While the methods and the amount of collaboration required may di
    ff
    er, what goes for
    individuals goes for organizations. Every single time you are faced with a decision, you
    need to ask “Do we have the right information to make this decision?” If you are
    continuously making decisions, you need to continuously ensure that those decisions
    are well-informed. Of course it feels easier to make things without asking questions. It
    always will. Like everything else uncomfortable in life, if you don’t make a habit out of
    it and connect it to rewards, you will
    fi
    nd excuses to avoid it.
    Th
    is is as true for
    organizations as it is for everyone eating Pringles on the sofa wishing they wanted to
    motivate.
    Från detta …
    

    View Slide

18. While the methods and the amount of collaboration required may di
    ff
    er, what goes
    
    
    for individuals goes for organizations. Every single time you are faced with a decision,
    you need to ask “Do we have the right information to make this decision?”
    
    
    If you are continuously making decisions, you need to continuously ensure
    

    that those decisions are well-informed.
    
    
    Of course it feels easier to make things without asking questions. It always will.
    
    
    Like everything else uncomfortable in life, if you don’t make a habit out of it and
    connect it to rewards, you will
    fi
    nd excuses to avoid it.
    Th
    is is as true for organizations
    as it is for everyone eating Pringles on the sofa wishing they wanted to motivate.
    … till detta.
    

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19. Jonas Söderström • 2023
    Radavstånd
    Kan vara viktigare än storlek för god läsbarhet
    

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20. Jonas Söderström • 2023
    Långt nere under honom bullrade den nyvaknade staden; ångvinscharne
    snurrade nere i Stadsgårdshamnen, järnstängerna skramlade i järnvågen,
    slussvaktarnes pipor visslade, ångbåtarne vid Skeppsbron ångade,
    Kungsbacksomnibussarne hoppade skallrande fram på den kullriga
    stenläggningen; stoj och hojt i
    fi
    skargången, segel och
    fl
    aggor som
    fl
    addrade ute på strömmen, måsarnes skri, hornsignaler från
    Skeppsholmen, gevärsrop från Södermalmstorg, arbetshjonens klapprande
    med träskorna på Glasbruksgatan, allt gjorde ett intryck av liv och
    rörlighet, som tycktes väcka den unge herrens energi, ty nu hade hans
    ansikte antagit ett uttryck av trots och levnadslust och beslutsamhet och,
    då han lutade sig över barriären och såg ner på staden under sina fötter,
    

    var det som om han betraktade en
    fi
    ende; hans näsborrar vidgades,
    

    hans ögon
    fl
    ammade och han lyfte sin knutna hand, som om han velat
    utmana den stackars staden eller hota den.
    Adobe Garamond
    
    
    52 p / Radavstånd 1
    August Strindberg: Röda Rummet (1879)
    

    View Slide

21. Jonas Söderström • 2023
    Långt nere under honom bullrade den nyvaknade staden;
    ångvinscharne snurrade nere i Stadsgårdshamnen, järnstängerna
    skramlade i järnvågen, slussvaktarnes pipor visslade, ångbåtarne vid
    Skeppsbron ångade, Kungsbacksomnibussarne hoppade skallrande
    fram på den kullriga stenläggningen; stoj och hojt i
    fi
    skargången,
    segel och
    fl
    aggor som
    fl
    addrade ute på strömmen, måsarnes skri,
    hornsignaler från Skeppsholmen, gevärsrop från Södermalmstorg,
    arbetshjonens klapprande med träskorna på Glasbruksgatan, allt
    gjorde ett intryck av liv och rörlighet, som tycktes väcka den unge
    herrens energi, ty nu hade hans ansikte antagit ett uttryck av trots
    och levnadslust och beslutsamhet och, då han lutade sig över
    barriären och såg ner på staden under sina fötter, var det som om
    han betraktade en
    fi
    ende; hans näsborrar vidgades, hans ögon
    fl
    ammade och han lyfte sin knutna hand, som om han velat utmana
    den stackars staden eller hota den.
    Adobe Garamond
    
    
    57 p / Radavstånd 1
    

    View Slide

22. Jonas Söderström • 2023
    Långt nere under honom bullrade den nyvaknade staden; ångvinscharne
    snurrade nere i Stadsgårdshamnen, järnstängerna skramlade i järnvågen,
    slussvaktarnes pipor visslade, ångbåtarne vid Skeppsbron ångade,
    Kungsbacksomnibussarne hoppade skallrande fram på den kullriga
    stenläggningen; stoj och hojt i
    fi
    skargången, segel och
    fl
    aggor som
    fl
    addrade ute på strömmen, måsarnes skri, hornsignaler från
    Skeppsholmen, gevärsrop från Södermalmstorg, arbetshjonens klapprande
    med träskorna på Glasbruksgatan, allt gjorde ett intryck av liv och
    rörlighet, som tycktes väcka den unge herrens energi, ty nu hade hans
    ansikte antagit ett uttryck av trots och levnadslust och beslutsamhet och,
    då han lutade sig över barriären och såg ner på staden under sina fötter,
    

    var det som om han betraktade en
    fi
    ende; hans näsborrar vidgades,
    

    hans ögon
    fl
    ammade och han lyfte sin knutna hand, som om han velat
    utmana den stackars staden eller hota den.
    Adobe Garamond
    
    
    52 p / Radavstånd 1
    August Strindberg: Röda Rummet (1879)
    

    View Slide

23. Jonas Söderström • 2023
    Långt nere under honom bullrade den nyvaknade staden; ångvinscharne
    snurrade nere i Stadsgårdshamnen, järnstängerna skramlade i järnvågen,
    slussvaktarnes pipor visslade, ångbåtarne vid Skeppsbron ångade,
    Kungsbacksomnibussarne hoppade skallrande fram på den kullriga
    stenläggningen; stoj och hojt i
    fi
    skargången, segel och
    fl
    aggor som
    fl
    addrade
    

    ute på strömmen, måsarnes skri, hornsignaler från Skeppsholmen, gevärsrop
    

    från Södermalmstorg, arbetshjonens klapprande med träskorna på
    Glasbruksgatan, allt gjorde ett intryck av liv och rörlighet, som tycktes väcka
    

    den unge herrens energi, ty nu hade hans ansikte antagit ett uttryck av trots
    

    och levnadslust och beslutsamhet och, då han lutade sig över barriären och
    

    såg ner på staden under sina fötter, var det som om han betraktade en
    fi
    ende;
    hans näsborrar vidgades, hans ögon
    fl
    ammade och han lyfte sin knutna hand,
    som om han velat utmana den stackars staden eller hota den.
    Adobe Garamond
    
    
    48 / 66 p
    

    1,2 rader
    August Strindberg: Röda Rummet (1879)
    

    View Slide

24. Jonas Söderström • 2023
    Långt nere under honom bullrade den nyvaknade staden; ångvinscharne snurrade
    nere i Stadsgårdshamnen, järnstängerna skramlade i järnvågen, slussvaktarnes
    pipor visslade, ångbåtarne vid Skeppsbron ångade, Kungsbacksomnibussarne
    hoppade skallrande fram på den kullriga stenläggningen; stoj och hojt i
    fi
    skargången, segel och
    fl
    aggor som
    fl
    addrade ute på strömmen, måsarnes skri,
    hornsignaler från Skeppsholmen, gevärsrop från Södermalmstorg, arbetshjonens
    klapprande med träskorna på Glasbruksgatan, allt gjorde ett intryck av liv och
    rörlighet, som tycktes väcka den unge herrens energi, ty nu hade hans ansikte
    antagit ett uttryck av trots och levnadslust och beslutsamhet och, då han lutade sig
    över barriären och såg ner på staden under sina fötter, var det som om han
    betraktade en
    fi
    ende; hans näsborrar vidgades, hans ögon
    fl
    ammade och han lyfte
    sin knutna hand, som om han velat utmana den stackars staden eller hota den.
    Adobe Garamond
    
    
    47 / 71 p
    

    1,35 rader
    August Strindberg: Röda Rummet (1879)
    Ju längre
    rader,
    

    desto mer
    radavstånd
    

    View Slide

25. Jonas Söderström • 2023
    Långt nere under honom bullrade
    den nyvaknade staden; ångvinscharne
    snurrade nere i Stadsgårdshamnen,
    järnstängerna skramlade i järnvågen,
    slussvaktarnes pipor visslade,
    ångbåtarne vid Skeppsbron ångade,
    Kungsbacksomnibussarne hoppade
    skallrande fram på den kullriga
    stenläggningen; stoj och hojt i
    fi
    skargången, segel och
    fl
    aggor som
    fl
    addrade ute på strömmen, måsarnes
    skri, hornsignaler från
    Skeppsholmen, gevärsrop från
    Södermalmstorg, arbetshjonens
    klapprande med träskorna på
    Glasbruksgatan, allt gjorde ett intryck
    av liv och rörlighet, som tycktes väcka
    den unge herrens energi, ty nu hade
    hans ansikte antagit ett uttryck av
    trots och levnadslust och
    beslutsamhet och, då han lutade sig
    över barriären och såg ner på staden
    under sina fötter, var det som om han
    betraktade en
    fi
    ende; hans näsborrar
    vidgades, hans ögon
    fl
    ammade och
    han lyfte sin knutna hand, som om
    han velat utmana den stackars staden
    eller hota den.
    Adobe Garamond
    
    
    47 / 1 radavstånd
    August Strindberg: Röda Rummet (1879)
    

    View Slide

26. While the methods and the
    amount of collaboration
    required may di
    ff
    er, what
    goes for individuals goes for
    organizations. Every single
    time you are faced
    Långa rader
    

    kräver mer radavstånd.
    While the methods and the amount of collaboration required may di
    ff
    er, what goes for
    individuals goes for organizations. Every single time you are faced with a decision, you need
    to ask “Do we have the right information to make this decision?” If you are continuously
    making decisions, you need to continuously ensure that those decisions are well-
    informed. Of course it feels easier to make things without asking questions. It always
    will. Like everything else uncomfortable in life, if you don’t make a habit out of it and
    Radavstånd 1 rad
    Radavstånd 1,4 rader
    

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27. Öka radavstånd på brödtext, minska på rubriker
    While the methods and the amount of collaboration required may di
    ff
    er, what goes for
    individuals goes for organizations. Every single time you are faced with a decision, you need
    to ask “Do we have the right information to make this decision?” If you are continuously
    making decisions, you need to continuously ensure that those decisions are well-
    informed. Of course it feels easier to make things without asking questions. It always
    Radavstånd 1,4 rader
    Rubriker bör sättas på radavstånd
    mindre än graden
    Radavstånd 0,8 rader
    

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28. Jonas Söderström • 2023
    Tisdag
    
    
    April
    4
    Genomgång
    av uppgift 2
    Målgrupper
    

    Uppgift 3
    = ni får inlämningsuppgift
    16.00–18.00
    
    
    Flöden
    

    Ux-research:
    kundresa
    SEO
    

    Skriva för sök
    Torsdag
    
    
    Mars
    30
    Mars
    27
    Vecka 13
    Torsdag
    
    
    April
    6
    Vecka 13
    Måndag
    

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