- What is Content Strategy?
- Why is Content Strategy awesome for your design process?
- Practical ways to incorporate content strategy into the design process
DESIGN SHOULD CARE ABOUT THESE TOO! ‣ Business Goals ‣ Audience Needs ‣ Message & Meaning ‣ Voice & Tone ‣ Relevance ‣ Delivery Channels ‣ Editorial Process ‣ Sustainability
As we know, There are known knowns. There are things we know we know. We also know there are known unknowns. That is to say, we know there are some things we do not know. — DONALD RUMSFELD Photo by R. D. Ward
WHAT TO AUDIT FOR? ‣ Does it support a business goal? ‣ Does it aid a user need? ‣ Does it inspire action? ‣ Does it pose a technical challenge for a responsive redesign?
THE CONTENT MODEL Documents ... ‣ the types of content your project needs ‣ the discrete attributes that make up each content type ‣ the relationships between them