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Designing on Purpose - GiantConf 2014

Designing on Purpose - GiantConf 2014

In a multi-device world, the design process can feel overwhelming. There are so many variables to account for, so many in betweens, and so much to do. Designers are working frantically to keep all the balls in the air. Clients are wanting a window into the designer’s work and the ability to review and approve as projects move along. Many designers don’t know what the deliverables should be anymore, and neither do their clients. In this session, you’ll learn a simple process you can walk your client or team through that will help ensure valuable deliverables, clear goals, and happy clients. This session will touch on a lot of topics, but it will be very practical with specific takeaways you can begin using right away to help organize and guide your next project. The process outlined will not lock designers into specific tools that defy their personal preferences, but rather provide a framework for understanding why and when to do what within the design process. We’ll cover everything from project kick-offs to content strategy within the design process all the way to visual style application.

Jared Ponchot

June 12, 2014
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Transcript

  1. Jared Ponchot // @jponch // GiantConf 2014 Design Process &

    Deliverables in the Responsive Age DESIGNING ON PURPOSE
  2. Audi A7 Sportback plans from the-blueprints.com ‣ REQUREMENTS GATHERING ‣

    CONCEPT DESIGN ‣ MARKET RESEARCH ‣ TEST CAR ‣ FINAL DESIGN
  3. Audi A7 Sportback plans from the-blueprints.com ‣ REQUREMENTS GATHERING ‣

    CONCEPT DESIGN ‣ MARKET RESEARCH ‣ TEST CAR ‣ FINAL DESIGN
  4. Audi A7 Sportback plans from the-blueprints.com ‣ REQUREMENTS GATHERING ‣

    CONCEPT DESIGN ‣ MARKET RESEARCH ‣ TEST CAR ‣ FINAL DESIGN
  5. Audi A7 Sportback plans from the-blueprints.com ‣ REQUREMENTS GATHERING ‣

    CONCEPT DESIGN ‣ MARKET RESEARCH ‣ TEST CAR ‣ FINAL DESIGN
  6. Audi A7 Sportback plans from the-blueprints.com ‣ REQUREMENTS GATHERING ‣

    CONCEPT DESIGN ‣ MARKET RESEARCH ‣ TEST CAR ‣ FINAL DESIGN
  7. “ — Paul Rand THE PUBLIC IS MORE FAMILIAR WITH

    BAD DESIGN THAN GOOD DESIGN. IT IS, IN EFFECT, CONDITIONED TO PREFER BAD DESIGN, BECAUSE THAT IS WHAT IT LIVES WITH. THE NEW BECOMES THREATENING, THE OLD REASSURING.
  8. “ — Albert Einstein IF I HAD AN HOUR TO

    SOLVE A PROBLEM AND MY LIFE DEPENDED ON THE SOLUTION, I WOULD SPEND THE FIRST 55 MINUTES DETERMINING THE PROPER QUESTION TO ASK, FOR ONCE I KNOW THE PROPER QUESTION, I COULD SOLVE THE PROBLEM IN LESS THAN 5 MINUTES.
  9. “ — Andy Rutledge YOU MAY BE SURPRISED, BUT I

    NEVER ASK DESIGN-RELATED QUESTIONS IN DESIGN PROJECT DISCOVERY MEETINGS.
  10. “ — Andy Rutledge THE REASON I DON’T ASK DESIGN

    QUESTIONS OF THE CLIENT IS THE SAME REASON AN ARCHITECT DOESN’T ASK THE CLIENT WHAT PSI THE BUILDING’S LOAD-BEARING FOUNDATIONAL STRUCTURES WILL NEED TO ENDURE.
  11. WE CAN’T SOLVE PROBLEMS FOR OUR CLIENTS BASED ON THEIR

    PERSONAL PREFERENCES IN COLOR, TYPOGRAPHY & TEXTURE!
  12. “ — Harry West, Contimuum I WANTED TO LOOK AT

    THE PROBLEM AS THOUGH I’D JUST STEPPED OFF A SPACESHIP FROM MARS.
  13. THE CONTENT MODEL Documents ... ‣ the types of content

    your project needs ‣ the discrete attributes that make up each content type ‣ the relationships between them
  14. THE PRESENTATION MODEL Documents... ‣ the types of pages your

    project needs ‣ the discrete components that make up each page type ‣ the hierarchy of those components
  15. THE PRESENTATION MODEL ‣ Content Asset Types (e.g. article, recipe,

    episode, etc.) ‣ Listings (e.g. blog, search results, etc.) ‣ Top Level Pages (e.g. homepage, category pages, section pages, etc.)
  16. PERSONA PAGE TYPE / COMPONENT A PAGE TYPE / COMPONENT

    B PAGE TYPE / COMPONENT C SCENARIO A
  17. “ — Jared Spool WE NEED TO LOOK AT OUR

    DESIGN PROCESS AS A WAY TO COME TO A SINGLE INTENTION AS MUCH AS IT IS TO MAKE THAT INTENTION REAL IN THE WORLD.