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プロダクト拡大フェーズでプロダクト検証サイクル効率化を目指す過程で見えたもの / Stream...

プロダクト拡大フェーズでプロダクト検証サイクル効率化を目指す過程で見えたもの / Streamlining Product Validation in Growth Phase

開発生産性Conference 2024での登壇資料です
https://dev-productivity-con.findy-code.io/2024?m=2024/m/2rylnmAf

KAKEHASHI

June 28, 2024
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  1.  
 ݄ ݄ ݄ ݄ ݄ ݄ ݄ ݄

    ݄ ݄ ݄ ݄  
 ݄ ݄ ݄ ݄ ݄ ݄ ໿೥൒ʹΘͨΔνʔϜͷมԽ ͍ͭԿ͕มԽ͔ͨ࣌͠ܥྻͰ੔ཧ͠ͳ͕ΒਐΊ·͢ ࠞཚ ϑϩʔ શମ։ൃ࠶։ ϚτϦοΫεܕҠߦظ
  2. ຊൃදͷେ·͔ͳߏ੒ w ੜ࢈ੑͬͯͳΜͩʁ w ։ൃੜ࢈ੑͬͯͳΜͩʁ w ໰୊ൃੜ͔Βͷରॲ w ཧ૝తͳνʔϜ w

    ϢʔβʔετʔϦͰվળ w νʔϜͷཧ૝తͳঢ়ଶͱ͸ w νʔϜͷߏ଄มԽ w ϓϩμΫτνʔϜͰਐΉ
  3. ։ൃੜ࢈ੑͷܭଌʹద͞ͳ͍΋ͷ ϕϩγςΟΛੜ࢈ੑͱ্ͯ͠ঢͤ͞Α͏ͱ͢Δ w ϕϩγςΟ͸ݟੵΓʹର͢ΔফԽྔ w ݟੵΓͷલఏ͸ৗʹมԽ͍ͯ͠Δ w ޮ཰্͕͕Δͱ୯Ґ͋ͨΓͷੜ࢈ੑ্͕͕Δ w ૬ରݟੵ΋Γ

    ج४୯Ґ͕ݻఆ͠ଓ͚Δ͜ͱ͸೉͍ͨ͠Ί  w ࣌ؒݟੵ΋Γ ࣌ؒޮ཰্͕͕Δͱ୯Ґͷੜ࢈ੑ্͕͕ΔͨΊ ϕϩγςΟ্͕͕Δ͔Βͱݴͬͯ։ൃੜ࢈ੑ͕ߴ͍ͱ͸ݶΒͳ͍ 
 Ή͠ΖԼ͕͍ͬͯΔՄೳੑ΋͋Δ
  4. Revenue Streams strategyzer.com Designed by: Date: Version: Designed for: The

    Business Model Canvas Key Partnerships Key Activities Value Propositions Customer Relationships Key Resources Channels Cost Structure Customer Segments Copyright Strategyzer AG The makers of Business Model Generation and Strategyzer strategyzer.com This work is licensed under the Creative Commons A ribution-ShareAlike 3.0 Unported License. To view a copy of this license, visit h p://creativecommons.org/licenses/by-sa/3.0/ or send a le er to Creative Commons, PO Box 1866, Mountain View, CA 94042, USA. ࣄۀͷੜ࢈ੑΛ্͛Δʹ͸ ϏδωεͷαΠΫϧશମͰརӹΛ࠷େԽ͢Δ 💰 🏷 🏷 🏷 💲 💲 💲 💰 💰
  5. શͯΛ͓ۚͰߟ͑ͯΈΔ ੍໿ཧ࿦ΑΓ w εϧʔϓοτɿൢചͯ͠࡞Γग़͓ۚ͢ͷׂ߹ w ೖͬͯ͘Δ͓ۚ w ࡏݿɿൢച͠Α͏ͱ͢Δ෺Λߪೖ͢ΔͨΊʹ౤ࢿͨ͢͠΂ͯͷ͓ۚ w ചΕΔ΋ͷͷ͢΂ͯ

    ະ׬੒ͷ࢓ֻ඼ͳͲചΕͦ͏ͳ΋ͷ͢΂ͯ  w ݱࡏϓϩηεͷதʹཹ·͍ͬͯΔ͓ۚ w ۀ຿අ༻ɿࡏݿΛεϧʔϓοτʹม͑ΔͨΊͷ͢΂ͯͷ͓ۚ w εϧʔϓοτΛ࣮ݱ͢ΔͨΊʹࢧ෷͏͓ۚ
  6.  
 ݄ ݄ ݄ ݄ ݄ ݄ ݄ ݄

    ݄ ݄ ݄ ݄  
 ݄ ݄ ݄ ݄ ݄ ݄ ໿೥൒ʹΘͨΔνʔϜͷมԽ ͍ͭԿ͕มԽ͔ͨ࣌͠ܥྻͰ੔ཧ͠ͳ͕ΒਐΊ·͢ ࠞཚ ϑϩʔ શମ։ൃ࠶։ ϚτϦοΫεܕҠߦظ ࠷ۙ 
 ։ൃਐΜͰ͍ͳ͍ ؾ͕͢Δ
  7.  
 ݄ ݄ ݄ ݄ ݄ ݄ ݄ ݄

    ݄ ݄ ݄ ݄  
 ݄ ݄ ݄ ݄ ݄ ݄ ໿೥൒ʹΘͨΔνʔϜͷมԽ ͍ͭԿ͕มԽ͔ͨ࣌͠ܥྻͰ੔ཧ͠ͳ͕ΒਐΊ·͢ ࠞཚ ϑϩʔ શମ։ൃ࠶։ ϚτϦοΫεܕҠߦظ ࠷ۙ 
 ։ൃਐΜͰ͍ͳ͍ ؾ͕͢Δ ஗Ԇͷൃ֮
  8.  
 ݄ ݄ ݄ ݄ ݄ ݄ ݄ ݄

    ݄ ݄ ݄ ݄  
 ݄ ݄ ݄ ݄ ݄ ݄ ໿೥൒ʹΘͨΔνʔϜͷมԽ ͍ͭԿ͕มԽ͔ͨ࣌͠ܥྻͰ੔ཧ͠ͳ͕ΒਐΊ·͢ ࠞཚ ϑϩʔ શମ։ൃ࠶։ ϚτϦοΫεܕҠߦظ ࠷ۙ 
 ։ൃਐΜͰ͍ͳ͍ ؾ͕͢Δ ஗Ԇͷൃ֮ ϑϩϯτΤϯυҎ֎ 
 ػೳ։ൃېࢭ εΫϥϜΠϕϯτఀࢭ όοΫΤϯυେن໛ 
 ϦϑΝΫλϦϯά
  9.  
 ݄ ݄ ݄ ݄ ݄ ݄ ݄ ݄

    ݄ ݄ ݄ ݄  
 ݄ ݄ ݄ ݄ ݄ ݄ ໿೥൒ʹΘͨΔνʔϜͷมԽ ͍ͭԿ͕มԽ͔ͨ࣌͠ܥྻͰ੔ཧ͠ͳ͕ΒਐΊ·͢ ࠞཚ ϑϩʔ શମ։ൃ࠶։ ϚτϦοΫεܕҠߦظ ࠷ۙ 
 ։ൃਐΜͰ͍ͳ͍ ؾ͕͢Δ ஗Ԇͷൃ֮ ϑϩϯτΤϯυҎ֎ 
 ػೳ։ൃېࢭ ϢʔβʔετʔϦվળ εΫϥϜΠϕϯτఀࢭ όοΫΤϯυେن໛ 
 ϦϑΝΫλϦϯά
  10.  
 ݄ ݄ ݄ ݄ ݄ ݄ ݄ ݄

    ݄ ݄ ݄ ݄  
 ݄ ݄ ݄ ݄ ݄ ݄ ໿೥൒ʹΘͨΔνʔϜͷมԽ ͍ͭԿ͕มԽ͔ͨ࣌͠ܥྻͰ੔ཧ͠ͳ͕ΒਐΊ·͢ ࠞཚ ϑϩʔ શମ։ൃ࠶։ ϚτϦοΫεܕҠߦظ ࠷ۙ 
 ։ൃਐΜͰ͍ͳ͍ ؾ͕͢Δ ஗Ԇͷൃ֮ ϑϩϯτΤϯυҎ֎ 
 ػೳ։ൃېࢭ ϢʔβʔετʔϦվળ ϑϩϯτΤϯυ ΤϯδχΞ૿һ εΫϥϜΠϕϯτఀࢭ όοΫΤϯυେن໛ 
 ϦϑΝΫλϦϯά
  11. ॊೈͳεέδϡʔϧΛ֬อ ϒϩοΫΛೖΕସ͑ΔΑ͏ͳॊೈੑͰෆ࣮֬ੑΛഉআ ϩʔυϚοϓ 
 &QJD୯Ґ εϓϦϯτ 
 6TFSTUPSZ୯Ґ ཁٻ&QJD Ձ஋6TFSTUPSZ

    શͯͷ&QJDΛখ͘͞ 
 ϦʔυλΠϜ͸୹͘༨༟Λ࣋ͭ ઌߦͯ͠ෆ࣮֬ੑͷഉআΛ࣮ࢪ͠ 
 ୹ظؒͰՁ஋Λ্͛Δ͜ͱΛߟ͑Δ ࠷௿ݶͷՁ஋ఏڙΛߦ͍ ४ೈੑΛ֬อͭͭ͠૯߹తʹෆ࣮֬ੑΛݮΒ͢
  12. ԾઆݕূͷΠϝʔδ ϓϩμΫτ։ൃͷதͰܧଓతʹֶͼɺదԠ͠ͳ͕ΒԾઆݕূՄೳ Insights Discovery Map Drivers Why are you doing

    this? What problem or idea are you pursuing? Who Who are you doing it for? What are the limitations? What did you learn? What are their unmet needs or problems you are trying to solve? Needs & Problems Constraints Outcomes Customer Business This work is licensed under the Creative Commons Attribution-ShareAlike 3.0 Unported License. To view a copy of this license, visit http://creativecommons.org/licenses/by-sa/3.0/ or send a letter to Creative Commons, PO Box 1866, Mountain View, CA 94042, USA. Copyright Mobius Loop LLC MobiusLoop.com By Gabrielle Bene eld Decision Map Options Next up How will you reach the desired outcomes? What do you try next? Insights What did you learn? This work is licensed under the Creative Commons Attribution-ShareAlike 3.0 Unported License. To view a copy of this license, visit http://creativecommons.org/licenses/by-sa/3.0/ or send a letter to Creative Commons, PO Box 1866, Mountain View, CA 94042, USA. Copyright Mobius Loop LLC MobiusLoop.com By Gabrielle Bene eld Measure & Learn Delivery Map Insights Doing Done To Do What did you learn? What can we do this week to advance the outcome? What’s in progress? What’s completed? What’s the impact? This work is licensed under the Creative Commons Attribution-ShareAlike 3.0 Unported License. To view a copy of this license, visit http://creativecommons.org/licenses/by-sa/3.0/ or send a letter to Creative Commons, PO Box 1866, Mountain View, CA 94042, USA. Copyright Mobius Loop LLC MobiusLoop.com By Gabrielle Bene eld ఆٛ͞ΕͨՁ஋Λ 
 ૬खʹಧ͚Δ ࣄۀɾ։ൃ 
 ΤϯυϢʔβʔʹ 
 ຊ౰ʹඞཁͳՁ஋Λఆٛ ΍Δ͜ͱΛ໌֬ʹͯ͠ 
 ߜΓࠐΉ ܭଌͱֶश͔ΒͷదԠ 
 Ծઆݕূʹॏཁ
  13. ࣄۀϑΣʔζ΍ܭը͝ͱʹଟॏߏ଄͕͋Δ ҎԼͷશͯͷ࿮͕ԾઆݕূͰࣗݾ૬ࣅੑΛ͍࣋ͬͯΔ &OUFSQSJTF 
 14'1.' .JEEMF#VTJOFTT 
 14'1.' 4NBMM#VTJOFTT 


    14'1.' ࣄۀ ࣄۀ ࣄۀ ސ٬ ސ٬ ސ٬ ཁ๬ 
 &QJD ཁ๬ 
 &QJD ཁ๬ 
 &QJD ཁ๬ 
 &QJD ཁ๬ 
 &QJD ཁ๬ 
 &QJD ཁ๬ 
 &QJD ཁ๬ 
 &QJD ཁ๬ 
 &QJD ཁ๬ 
 &QJD ཁ๬ 
 &QJD ཁ๬ 
 &QJD ٕज़ ٕज़ ٕज़ ٕज़ ٕज़ ٕज़ ٕज़ ٕज़ ٕज़ ٕज़ ٕज़ ٕज़ ٕज़ ӡ༻ ӡ༻ ӡ༻ ӡ༻ ӡ༻ ӡ༻ ސ٬ ސ٬ ސ٬ ސ٬ ސ٬ ސ٬ ٕज़ ӡ༻ ӡ༻ ӡ༻ ӡ༻ ӡ༻ ӡ༻ ٕज़ ސ٬ ސ٬ ސ٬ ސ٬ ސ٬ ސ٬
  14. Ծઆݕূͷ࣌ؒ࣠ʹ΋ଟॏߏ଄͕͋Δ ҎԼͷશͯͷϧʔϓʹԾઆݕূ͕͋Γࣗݾ૬ࣅੑΛ͍࣋ͬͯΔ Insights Discovery Map Drivers Why are you doing

    this? What problem or idea are you pursuing? Who Who are you doing it for? What are the limitations? What did you learn? What are their unmet needs or problems you are trying to solve? Needs & Problems Constraints Outcomes Customer Business This work is licensed under the Creative Commons Attribution-ShareAlike 3.0 Unported License. To view a copy of this license, visit http://creativecommons.org/licenses/by-sa/3.0/ or send a letter to Creative Commons, PO Box 1866, Mountain View, CA 94042, USA. Copyright Mobius Loop LLC MobiusLoop.com By Gabrielle Bene eld Decision Map Options Next up How will you reach the desired outcomes? What do you try next? Insights What did you learn? This work is licensed under the Creative Commons Attribution-ShareAlike 3.0 Unported License. To view a copy of this license, visit http://creativecommons.org/licenses/by-sa/3.0/ or send a letter to Creative Commons, PO Box 1866, Mountain View, CA 94042, USA. Copyright Mobius Loop LLC MobiusLoop.com By Gabrielle Bene eld Measure & Learn Delivery Map Insights Doing Done To Do What did you learn? What can we do this week to advance the outcome? What’s in progress? What’s completed? What’s the impact? This work is licensed under the Creative Commons Attribution-ShareAlike 3.0 Unported License. To view a copy of this license, visit http://creativecommons.org/licenses/by-sa/3.0/ or send a letter to Creative Commons, PO Box 1866, Mountain View, CA 94042, USA. Copyright Mobius Loop LLC MobiusLoop.com By Gabrielle Bene eld ϓϩηεΛ 
 ;Γ͔͑Δ ੜΈग़ͨ͠ 
 Ձ஋ͷݕࠪ 
 Ձ஋ͷ૑ग़ 
 ֶͼʹదԠ 
 Ͳ͏΍ͬͯ 
 Ձ஋Λग़͢ͷ͔ 
 ৽ͨͳԾઆΛ࡞Δ 
 ੜΈग़͢Ձ஋ 
 ݕূ͍ͨ͠Ձ஋Λ 
 ໌֬ʹ
  15.  
 ݄ ݄ ݄ ݄ ݄ ݄ ݄ ݄

    ݄ ݄ ݄ ݄  
 ݄ ݄ ݄ ݄ ݄ ݄ ໿೥൒ʹΘͨΔνʔϜͷมԽ ͍ͭԿ͕มԽ͔ͨ࣌͠ܥྻͰ੔ཧ͠ͳ͕ΒਐΊ·͢ ࠞཚ ϑϩʔ શମ։ൃ࠶։ ϚτϦοΫεܕҠߦظ ࠷ۙ 
 ։ൃਐΜͰ͍ͳ͍ ؾ͕͢Δ ஗Ԇͷൃ֮ ϑϩϯτΤϯυҎ֎ 
 ػೳ։ൃېࢭ ϢʔβʔετʔϦվળ ϑϩϯτΤϯυ ΤϯδχΞ૿һ εΫϥϜΠϕϯτఀࢭ όοΫΤϯυେن໛ 
 ϦϑΝΫλϦϯά
  16.  
 ݄ ݄ ݄ ݄ ݄ ݄ ݄ ݄

    ݄ ݄ ݄ ݄  
 ݄ ݄ ݄ ݄ ݄ ݄ ໿೥൒ʹΘͨΔνʔϜͷมԽ ͍ͭԿ͕มԽ͔ͨ࣌͠ܥྻͰ੔ཧ͠ͳ͕ΒਐΊ·͢ ࠞཚ ϑϩʔ શମ։ൃ࠶։ ϚτϦοΫεܕҠߦظ ࠷ۙ 
 ։ൃਐΜͰ͍ͳ͍ ؾ͕͢Δ ஗Ԇͷൃ֮ ϑϩϯτΤϯυҎ֎ 
 ػೳ։ൃېࢭ ϢʔβʔετʔϦվળ ϑϩϯτΤϯυ ΤϯδχΞ૿һ εΫϥϜΠϕϯτఀࢭ όοΫΤϯυେن໛ 
 ϦϑΝΫλϦϯά ;Γ͔͑Γ౳ 
 Πϕϯτ࠶։ ػೳ։ൃ 
 🐨Ϩʔϯߏ੒ ػೳ։ൃ 
 🐨Ϩʔϯߏ੒ ػೳ։ൃ 
 🐙Ϩʔϯߏ੒ ػೳ։ൃ 
 🍄Ϩʔϯߏ੒ εϓϦϯτ͕ 
 ˠXFFLʹ
  17. εϓϦϯτϨϏϡʔ΋ԾઆݕূͷݕࠪͷҰ෦ Insights Discovery Map Drivers Why are you doing this?

    What problem or idea are you pursuing? Who Who are you doing it for? What are the limitations? What did you learn? What are their unmet needs or problems you are trying to solve? Needs & Problems Constraints Outcomes Customer Business This work is licensed under the Creative Commons Attribution-ShareAlike 3.0 Unported License. To view a copy of this license, visit http://creativecommons.org/licenses/by-sa/3.0/ or send a letter to Creative Commons, PO Box 1866, Mountain View, CA 94042, USA. Copyright Mobius Loop LLC MobiusLoop.com By Gabrielle Bene eld Decision Map Options Next up How will you reach the desired outcomes? What do you try next? Insights What did you learn? This work is licensed under the Creative Commons Attribution-ShareAlike 3.0 Unported License. To view a copy of this license, visit http://creativecommons.org/licenses/by-sa/3.0/ or send a letter to Creative Commons, PO Box 1866, Mountain View, CA 94042, USA. Copyright Mobius Loop LLC MobiusLoop.com By Gabrielle Bene eld Measure & Learn Delivery Map Insights Doing Done To Do What did you learn? What can we do this week to advance the outcome? What’s in progress? What’s completed? What’s the impact? This work is licensed under the Creative Commons Attribution-ShareAlike 3.0 Unported License. To view a copy of this license, visit http://creativecommons.org/licenses/by-sa/3.0/ or send a letter to Creative Commons, PO Box 1866, Mountain View, CA 94042, USA. Copyright Mobius Loop LLC MobiusLoop.com By Gabrielle Bene eld ఆٛ͞ΕͨՁ஋Λ 
 ࣄۀɾ։ൃ 
 ΍Δ͜ͱΛ໌֬ʹͯ͠ 
 ܭଌͱֶश͔ΒͷదԠ 
 Ծઆݕূʹॏཁ
  18.  
 ݄ ݄ ݄ ݄ ݄ ݄ ݄ ݄

    ݄ ݄ ݄ ݄  
 ݄ ݄ ݄ ݄ ݄ ݄ ໿೥൒ʹΘͨΔνʔϜͷมԽ ͍ͭԿ͕มԽ͔ͨ࣌͠ܥྻͰ੔ཧ͠ͳ͕ΒਐΊ·͢ ࠞཚ ϑϩʔ શମ։ൃ࠶։ ϚτϦοΫεܕҠߦظ ࠷ۙ 
 ։ൃਐΜͰ͍ͳ͍ ؾ͕͢Δ ஗Ԇͷൃ֮ ϑϩϯτΤϯυҎ֎ 
 ػೳ։ൃېࢭ ϢʔβʔετʔϦվળ ϑϩϯτΤϯυ ΤϯδχΞ૿һ εΫϥϜΠϕϯτఀࢭ όοΫΤϯυେن໛ 
 ϦϑΝΫλϦϯά ;Γ͔͑Γ౳ 
 Πϕϯτ࠶։ εΫϥϜΠϕϯτ࠶ఆٛ 
 εϓϦϯτϨϏϡʔ։࢝ ػೳ։ൃ 
 🐨Ϩʔϯߏ੒ ػೳ։ൃ 
 🐨Ϩʔϯߏ੒ ػೳ։ൃ 
 🐙Ϩʔϯߏ੒ ػೳ։ൃ 
 🍄Ϩʔϯߏ੒ εϓϦϯτ͕ 
 ˠXFFLʹ
  19. ߴճసͳԾઆݕূͱΞδϦςΟͷߴ͞Λܭଌ ࠓظ͔ΒτϥΠ͍ͯ͠·͢ Insights Discovery Map Drivers Why are you doing

    this? What problem or idea are you pursuing? Who Who are you doing it for? What are the limitations? What did you learn? What are their unmet needs or problems you are trying to solve? Needs & Problems Constraints Outcomes Customer Business This work is licensed under the Creative Commons Attribution-ShareAlike 3.0 Unported License. To view a copy of this license, visit http://creativecommons.org/licenses/by-sa/3.0/ or send a letter to Creative Commons, PO Box 1866, Mountain View, CA 94042, USA. Copyright Mobius Loop LLC MobiusLoop.com By Gabrielle Bene eld Decision Map Options Next up How will you reach the desired outcomes? What do you try next? Insights What did you learn? This work is licensed under the Creative Commons Attribution-ShareAlike 3.0 Unported License. To view a copy of this license, visit http://creativecommons.org/licenses/by-sa/3.0/ or send a letter to Creative Commons, PO Box 1866, Mountain View, CA 94042, USA. Copyright Mobius Loop LLC MobiusLoop.com By Gabrielle Bene eld Measure & Learn Delivery Map Insights Doing Done To Do What did you learn? What can we do this week to advance the outcome? What’s in progress? What’s completed? What’s the impact? This work is licensed under the Creative Commons Attribution-ShareAlike 3.0 Unported License. To view a copy of this license, visit http://creativecommons.org/licenses/by-sa/3.0/ or send a letter to Creative Commons, PO Box 1866, Mountain View, CA 94042, USA. Copyright Mobius Loop LLC MobiusLoop.com By Gabrielle Bene eld ͜ͷ෦෼Λ 
 'JOEZ5FBN ͷ 
 αΠΫϧλΠϜͰܭଌ ͜ͷ෦෼Λ 
 &QJDͷ 
 ฏۉϦʔυλΠϜͰܭଌ ఆٛ͞ΕͨՁ஋Λ 
 ࣄۀɾ։ൃ 
 ΍Δ͜ͱΛ໌֬ʹͯ͠ 
 ܭଌͱֶश͔ΒͷదԠ 

  20. %FMJWFSZʹؔΘΔαΠΫϧλΠϜ Insights Discovery Map Drivers Why are you doing this?

    What problem or idea are you pursuing? Who Who are you doing it for? What are the limitations? What did you learn? What are their unmet needs or problems you are trying to solve? Needs & Problems Constraints Outcomes Customer Business This work is licensed under the Creative Commons Attribution-ShareAlike 3.0 Unported License. To view a copy of this license, visit http://creativecommons.org/licenses/by-sa/3.0/ or send a letter to Creative Commons, PO Box 1866, Mountain View, CA 94042, USA. Copyright Mobius Loop LLC MobiusLoop.com By Gabrielle Bene eld Decision Map Options Next up How will you reach the desired outcomes? What do you try next? Insights What did you learn? This work is licensed under the Creative Commons Attribution-ShareAlike 3.0 Unported License. To view a copy of this license, visit http://creativecommons.org/licenses/by-sa/3.0/ or send a letter to Creative Commons, PO Box 1866, Mountain View, CA 94042, USA. Copyright Mobius Loop LLC MobiusLoop.com By Gabrielle Bene eld Measure & Learn Delivery Map Insights Doing Done To Do What did you learn? What can we do this week to advance the outcome? What’s in progress? What’s completed? What’s the impact? This work is licensed under the Creative Commons Attribution-ShareAlike 3.0 Unported License. To view a copy of this license, visit http://creativecommons.org/licenses/by-sa/3.0/ or send a letter to Creative Commons, PO Box 1866, Mountain View, CA 94042, USA. Copyright Mobius Loop LLC MobiusLoop.com By Gabrielle Bene eld ͜ͷ෦෼Λ 
 'JOEZ5FBN ͷ 
 αΠΫϧλΠϜͰܭଌ ͜ͷ෦෼Λ 
 ఆٛ͞ΕͨՁ஋Λ 
 ૬खʹಧ͚Δ ࣄۀɾ։ൃ 
 ΍Δ͜ͱΛ໌֬ʹͯ͠ 
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  21. %JTDPWFSZʹؔΘΔ&QJDͷܭଌʹ͍ͭͯ Insights Discovery Map Drivers Why are you doing this?

    What problem or idea are you pursuing? Who Who are you doing it for? What are the limitations? What did you learn? What are their unmet needs or problems you are trying to solve? Needs & Problems Constraints Outcomes Customer Business This work is licensed under the Creative Commons Attribution-ShareAlike 3.0 Unported License. To view a copy of this license, visit http://creativecommons.org/licenses/by-sa/3.0/ or send a letter to Creative Commons, PO Box 1866, Mountain View, CA 94042, USA. Copyright Mobius Loop LLC MobiusLoop.com By Gabrielle Bene eld Decision Map Options Next up How will you reach the desired outcomes? What do you try next? Insights What did you learn? This work is licensed under the Creative Commons Attribution-ShareAlike 3.0 Unported License. To view a copy of this license, visit http://creativecommons.org/licenses/by-sa/3.0/ or send a letter to Creative Commons, PO Box 1866, Mountain View, CA 94042, USA. Copyright Mobius Loop LLC MobiusLoop.com By Gabrielle Bene eld Measure & Learn Delivery Map Insights Doing Done To Do What did you learn? What can we do this week to advance the outcome? What’s in progress? What’s completed? What’s the impact? This work is licensed under the Creative Commons Attribution-ShareAlike 3.0 Unported License. To view a copy of this license, visit http://creativecommons.org/licenses/by-sa/3.0/ or send a letter to Creative Commons, PO Box 1866, Mountain View, CA 94042, USA. Copyright Mobius Loop LLC MobiusLoop.com By Gabrielle Bene eld ͜ͷ෦෼Λ 
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  22. ػೳϦϦʔε΋҆ఆ͔Β૿େ΁ ϦϦʔεϊʔτͷൃग़਺        

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