Upgrade to Pro
— share decks privately, control downloads, hide ads and more …
Speaker Deck
Features
Speaker Deck
PRO
Sign in
Sign up for free
Search
Search
The Role of Social Media for Entrepreneurs
Search
Kevin Pledge
September 26, 2012
Business
0
220
The Role of Social Media for Entrepreneurs
Presentation given at the SOA Annual Meeting 2012
Kevin Pledge
September 26, 2012
Tweet
Share
More Decks by Kevin Pledge
See All by Kevin Pledge
American Fraternal Alliance Annual Meeting 2015
kevinpledge
0
55
CIA Annual Meeting 2015 - Middle Market Gap
kevinpledge
1
42
Disruption of Insurance Distribution
kevinpledge
0
290
Global Innovation - Lessons from Overseas
kevinpledge
0
210
Non-traditional Actuarial Paths, Innovation and the Transformation to Digital
kevinpledge
0
210
Digital Transformation - An Opportunity for Fraternals
kevinpledge
0
220
Does Social Media Work
kevinpledge
0
540
Pacific Rim Actuaries Club of Toronto - Social Media
kevinpledge
0
480
Marketing Strategies for Independent Actuaries
kevinpledge
0
240
Other Decks in Business
See All in Business
minto 10万ダウンロードまでにやったこと・やらなかったこと / minto 100k DL
hirothings
4
1.4k
2025年10月副業制度運用者の実態調査
fkske
0
150
社内請負スクラムから脱却する〜複雑性に適応するスクラムチームの作り方〜
yasuhirokimesawa
1
170
No Company - Company Deck 2025
nocompany
1
700
2025年 コミュニティ×ビジネスのリアル_Mitz
comucal
PRO
0
150
freeeを軸に変えていく記帳代行の概念
yuki_yano
PRO
0
130
株式会社ネイチャーズウェイ会社説明資料
naturesway
1
2.5k
Recept_Culture deck
shokennakase
0
200
THxApp project
shotaro0913
0
450
株式会社CINC 会社案内/Company introduction
cinchr
6
68k
Laiblitz/corporateprofile
laiblitz
0
25k
会社説明資料/株式会社PLAY
play_inc
0
22k
Featured
See All Featured
A better future with KSS
kneath
239
18k
Save Time (by Creating Custom Rails Generators)
garrettdimon
PRO
32
1.7k
jQuery: Nuts, Bolts and Bling
dougneiner
65
7.9k
The MySQL Ecosystem @ GitHub 2015
samlambert
251
13k
Java REST API Framework Comparison - PWX 2021
mraible
34
8.9k
Unsuck your backbone
ammeep
671
58k
The Success of Rails: Ensuring Growth for the Next 100 Years
eileencodes
46
7.7k
Context Engineering - Making Every Token Count
addyosmani
7
290
Faster Mobile Websites
deanohume
310
31k
The Art of Programming - Codeland 2020
erikaheidi
56
14k
It's Worth the Effort
3n
187
28k
Sharpening the Axe: The Primacy of Toolmaking
bcantrill
46
2.5k
Transcript
THE ROLE OF SOCIAL MEDIA FOR ENTREPRENEURS Primary Competency: Moderator
/ Presenter: Kevin Pledge Presenters: Max Rudolph Eddie Smith Marketing
SOCIAL MARKETING Feeds website Social Networking Social Media sharing Blog
bookmarking
#SOA2012SM CONTINUE THE DISCUSSION
YOUR WEBSITE 4
HOW TO BUILD A WEBSITE – STEP 1 OF 3
Create Remarkable Content 5
HOW TO BUILD A WEBSITE – STEP 2 OF 3
6 Use a Content Management System (CMS)
et found HOW TO BUILD A WEBSITE – STEP 3
OF 3 7
TEST YOUR WEBSITE AT MARKETING.GRADER.COM (FOR FREE) 8 TEST YOUR
WEBSITE
9 TRACK PERFORMANCE USING GOOGLE ANALYTICS (FOR FREE) TRACK YOUR
WEBSITE VISITS
WEBSITE EXPERIENCE (MAX) Host provider stopped responding No email No
website Backup everything
SOCIAL NETWORKING 11 SOCIAL MEDIA SOCIAL NETWORKING AND SOCIAL MEDIA
LINKEDIN www.linkedin.com/in/maxrudolph
SOCIAL MEDIA What do I use? • LinkedIn • Twitter
• Facebook (not so much) • Website
LinkedIn • 600 connections • 21 groups • Reading List
– 33 books Twitter • 220 followers • 100 following • 370 tweets Facebook • A lesson learned • Separate business from pleasure SOCIAL MEDIA STATS
Rolodex Updates Reaching Out LINKEDIN
Generic invites from people I don’t know Recruiters Recommended news
PET PEEVES
Job Updates Potential Clients Add-Ons THINGS I LIKE ABOUT LINKEDIN
Books Groups People you may know ADD-ONS
• Rudolph Financial Consulting, LLC • Design/peer review ERM and
ALM strategies • Leverage ORSA and Risk Focused Exams • Continuing education and research: modules, seminars, newsletter, predictions • Facilitate board level ERM sessions • Professionalism • SOA Board of Governors • Investment Section Chair • Actuarial Standards Board, ERM Task Force • SOA President’s Award www.rudolph-financial.com Twitter maxrudolph Omaha, Nebraska, USA (402) 895-0829
[email protected]
THANK YOU! MAX J. RUDOLPH FSA, CFA, CERA, MAAA
SOCIAL NETWORKING 20 SOCIAL MEDIA SOCIAL NETWORKING AND SOCIAL MEDIA
21 SOCIAL NETWORKING
@eddie_smith practicallyefficient.com TWITTER AND BLOGGING
What do these things have in common? THE VALUE OF
SOCIAL
THE PAYOFF OF BEING SOCIAL
Simple is good Twitter as a filter
Share to receive A place for multiple personas Being open vs. way too open Death by sarcasm CONFESSIONS OF A TWITTER-ER (...ER?)
Investing time for attention Why give things away?
The expert perception Be humorous (human even), off topic You are what and how you write Comments: asset or liability? LONG-FORM SOCIAL (BLOGS, ARTICLES)
OSCARS 2012 27
28 OPPORTUNITY: NEWSJACKING
NEWSJACKING 29 This is about me, and I’m vegetarian!
OPPORTUNITY: NETWORKING Personality can open doors, but only character can
keep them open 30 - Elmer Leterman
31 OPPORTUNITY: NETWORKING
ARTICLES AND BOOKS 32
INTEGRATE YOUR STRATEGY 2 Social Media Networking Articles Books Website
Email Conferences Your Marketing Strategy
RESOURCES Unmarketing - Scott Stratten Inbound Marketing - Brian Halligan
- Dharmesh Shah Real-time Marketing & PR - David Meerman Scott Social Marketing to the Business Customer - Paul Gillian - Eric Schwartzman
Kevin Pledge @kevinpledge Max Rudolph @maxrudolph Eddie Smith @eddie_smith Keep
the conversation going #SOA2012SM Tomorrow 3:45pm: Insurance Marketing Through Social Media THANK YOU