are now over 200 active sites using a wide variety of social networking models. • 91% of online adults use social networking sites • 94% of companies will use social media for recruitment in 2012 • If Facebook were a country it would be the world’s 3rd largest and three times the size of the U.S. population
• Proactively create and manage your digital footprint • Doesn’t have to be time consuming – Schedule as an activity, set a reminder in your daily calendar • Social media isn’t all about you – You are part of a community – give back 19
independent source covering digital culture, social media and technology • Pick one tool to try out • Join, lurk, consider, contribute • Know your firm’s social media policy • When in doubt…ask and follow it! 23
websites and blogs, keep up with what's popular • Google Alerts • email updates of the latest relevant Google results (web, news, etc.) based on your queries • New search engines • DuckDuckgo.com, Blekko 24
and tweets • Post content directly and selectively to your social accounts • Time your tweets – but be careful! • Evernote • Manage ideas, pictures, webpages 25
a blog • Analytics tools • Different tools use different analytics • Google Analytics is largest with B2B, B2C • Align your tool selection with your goals 26