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Does Social Media Work
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Kevin Pledge
June 20, 2013
Business
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Does Social Media Work
Presentation from 2013 CIA Annual Meeting
Kevin Pledge
June 20, 2013
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Transcript
SESSION/SÉANCE : 27 Does Social Media Work? SPEAKER(S)/CONFÉRENCIER(S) : Kevin
Pledge
[email protected]
@kevinpledge
Social Media includes …. Social media Social networking
Blogging Sharing Your website
Social Networking
Networking …. the Elmer Leterman story
Social Media Myths It’s a numbers game
Social Media Myths Social media is for the
younger generaAon
Uses of Social Media Self-‐improvement Recruitment Selling
Self-‐improvement Uses of Social Media
Recruitment Uses of Social Media
Selling Uses of Social Networking
Selling using Social Media – Technique #1 Website /
Blog
Create Remarkable Content 12 Selling using Social Media –
Technique #1
13 Use a Content Management System (CMS) Selling using
Social Media – Technique #1
et found 14 Selling using Social Media – Technique
#1
Test your Website at
markeAng.grader.com (for free) 15 Selling using Social Media – Technique #1
16 Track Performance using
Google AnalyAcs (for free) Selling using Social Media – Technique #1
Selling using Social Media – Technique #2 ParAcipate
but don’t try to sell anything
18 Selling using Social Media – Technique #3
19 Selling using Social Media – Technique #3
Finally….
Golden Rule of Social Media
Golden Rule of Social Media “personality can open doors,
character keeps them open” -‐ Elmer Leterman
Kevin Pledge
[email protected]
416 949 8920 @kevinpledge ca.linkedin.com/in/kpledge actuarialreview.com kevinpledge.com 23 Thank You