Upgrade to Pro
— share decks privately, control downloads, hide ads and more …
Speaker Deck
Features
Speaker Deck
PRO
Sign in
Sign up for free
Search
Search
Does Social Media Work
Search
Kevin Pledge
June 20, 2013
Business
0
540
Does Social Media Work
Presentation from 2013 CIA Annual Meeting
Kevin Pledge
June 20, 2013
Tweet
Share
More Decks by Kevin Pledge
See All by Kevin Pledge
American Fraternal Alliance Annual Meeting 2015
kevinpledge
0
55
CIA Annual Meeting 2015 - Middle Market Gap
kevinpledge
1
42
Disruption of Insurance Distribution
kevinpledge
0
290
Global Innovation - Lessons from Overseas
kevinpledge
0
210
Non-traditional Actuarial Paths, Innovation and the Transformation to Digital
kevinpledge
0
210
Digital Transformation - An Opportunity for Fraternals
kevinpledge
0
220
Pacific Rim Actuaries Club of Toronto - Social Media
kevinpledge
0
480
The Role of Social Media for Entrepreneurs
kevinpledge
0
220
Marketing Strategies for Independent Actuaries
kevinpledge
0
240
Other Decks in Business
See All in Business
【会社紹介資料】25年7月度
creativeinfinity
0
320
エニグモ_会社紹介資料
enigmo_hr
0
1.8k
newmo 採用資料 / Join Our Team
newmo
2
140k
20250901_UPDATER_companysummary
updater_pr
0
91k
Infcurion Company Deck
infcurion
2
32k
LaiBlitz/corporateinformation
laiblitz
0
25k
メルカリグループ行動規範
mercari_inc
0
150
パーソルイノベーション_会社案内
pinotalentbranding
1
32k
DevHRに全部賭けろ
nealle
0
130
快適なエンジニアリングライフ実現するための ワークもとい会社ハック / Work Hacks for a More Comfortable Engineering Life
nttcom
6
2.3k
Sales Marker Culture Book(English)
salesmarker
PRO
2
6.5k
プラスディーアンドシー合同会社 FACTBOOK _ver1.51_20250801
plusdc
PRO
1
220
Featured
See All Featured
Building Better People: How to give real-time feedback that sticks.
wjessup
368
20k
For a Future-Friendly Web
brad_frost
180
9.9k
Exploring the Power of Turbo Streams & Action Cable | RailsConf2023
kevinliebholz
34
6.1k
"I'm Feeling Lucky" - Building Great Search Experiences for Today's Users (#IAC19)
danielanewman
229
22k
Reflections from 52 weeks, 52 projects
jeffersonlam
352
21k
The Straight Up "How To Draw Better" Workshop
denniskardys
237
140k
The Language of Interfaces
destraynor
162
25k
The Invisible Side of Design
smashingmag
301
51k
The Power of CSS Pseudo Elements
geoffreycrofte
78
6k
Fireside Chat
paigeccino
40
3.7k
Docker and Python
trallard
46
3.6k
Site-Speed That Sticks
csswizardry
11
870
Transcript
SESSION/SÉANCE : 27 Does Social Media Work? SPEAKER(S)/CONFÉRENCIER(S) : Kevin
Pledge
[email protected]
@kevinpledge
Social Media includes …. Social media Social networking
Blogging Sharing Your website
Social Networking
Networking …. the Elmer Leterman story
Social Media Myths It’s a numbers game
Social Media Myths Social media is for the
younger generaAon
Uses of Social Media Self-‐improvement Recruitment Selling
Self-‐improvement Uses of Social Media
Recruitment Uses of Social Media
Selling Uses of Social Networking
Selling using Social Media – Technique #1 Website /
Blog
Create Remarkable Content 12 Selling using Social Media –
Technique #1
13 Use a Content Management System (CMS) Selling using
Social Media – Technique #1
et found 14 Selling using Social Media – Technique
#1
Test your Website at
markeAng.grader.com (for free) 15 Selling using Social Media – Technique #1
16 Track Performance using
Google AnalyAcs (for free) Selling using Social Media – Technique #1
Selling using Social Media – Technique #2 ParAcipate
but don’t try to sell anything
18 Selling using Social Media – Technique #3
19 Selling using Social Media – Technique #3
Finally….
Golden Rule of Social Media
Golden Rule of Social Media “personality can open doors,
character keeps them open” -‐ Elmer Leterman
Kevin Pledge
[email protected]
416 949 8920 @kevinpledge ca.linkedin.com/in/kpledge actuarialreview.com kevinpledge.com 23 Thank You