Just UX it up

[from AgileUX Italia 2012]

Agile was supposed to inspire innovation and reduce waste. However all too often, the actual development process more closely resembles the waterfall approach that we were trying to escape all along. So how do you effectively integrate experience design within an agile environment, to solve problems, drive innovation and make impactful changes?

Transcript

1. JUST UX IT UP Lean UX is dead. Long live lean UX “ ” MAY 31ST, 2012 AGILE UX ITALIA KHAL WEIR PAOLO CATTANEO Greg Laugero
2. KHAL WEIR PAOLO CATTANEO UX designer, novice longboarder and taco enthusiast. blog.khalweir.co.uk - @khalweir Italian living in London. UX designer. Epicurean. Headbanger. @uxitup
3. WHY ARE WE ? HERE
4. WHY ARE YOU ? HERE
5. WHEN WATERFALL RULED Requirements Design Build Test
6. The only constant is change, continuing change, inevitable change, that is the dominant factor in society today. Isaac Asimov “ ”
7. DOESN’T WORK ANYMORE
8. Service design is the application of established design process and skills to the development of services. Stefan Moritz “ ”
9. GET LEAN BITCHES
10. Our highest priority is to satisfy the customer through early and continuous delivery of valuable software. 1st Agile principle “ ”
11. The fundamental activity of a startup is to turn ideas into products, measure how customers respond, and then learn whether to pivot or persevere. All successful startup processes should be geared to accelerate that feedback loop. 5th Lean startup principle “ ”
12. DESIGN & BUSINESSES FINALLY ALIGN
13. AGILE IS NOT A PROCESS IS A MINDSET
14. FUCK THE PURISTS WE NEED A SPRINT ZERO
15. The best is the enemy of the good. Voltaire “ ”
16. Shared vision Business Model Content Strategy Competitor Insights Personas Field Research Card Sorting Task Analysis Diaries Use Cases Mental Models Scenarios LEAN DISCOVERY
17. BEFORE YOU DESIGN SOMETHING YOU SHOULD KNOW WHY YOU ARE DESIGNING IT
18. FUCK REQUIREMENTS RECOGNIZE HYPOTHESES & VALIDATE THEM
19. Create a mousealator (wireless mouse with built in calculator) so people can do sums at their computer We believe that people like Alice have a need for a device that makes it easier to do sums while in front of the computer REQUIREMENT HYPOTHESES
21. ✞ Hypotheses are answers expressed as if they are questions. ✞ In order for something to be an hypotheses it has to be testable. REPLACE REQUIREMENTS WITH HYPOTHESES
22. Make a design decision Discover it wasn’t right 3 Months 3 Hours No one clicked I like this REDUCE RISK, INVENTORY & WASTE
23. OLD WAY VS. NEW WAY Risk Time Old way New way
24. PROBLEM STATEMENT TEST We believe the people like have a need for (or problems doing) We will know we have succeeded when or Which will contribute to (customer type) (need, action, behavior ) (quantitative or measurable outcome ) (qualitative or observable outcome ) (business KPI)
25. PRODUCT PERSONALITY
29. Voice stays constant, but tone varies by content type, context and message. Kate Kiefer “ ”
31. ASSUMPTION BASED PERSONAS
32. USE AN EMPIRICAL APPROACH CREATE ASSUMPTION BASED PERSONAS & VALIDATE THEM
35. emphaty map process
36. Work should begin with the hunt of value, and not until value hes been validated. “ ”
37. FIELD RESEARCH GET OUT OF THE FUCKING OFFICE
39. While techniques, such as focus groups, usability tests, and surveys, can lead to valuable insights, the most powerful tool in the toolbox is the 'field study'. Field studies get the team immersed in the environment of their users and allow them to observe critical details for which there is no other way of discovering. Jared Spool “ ”
40. AFFINITY STORMING
41. MEETINGS DON’T WORK ...AND THEY STINK
42. THE TOOLS post-its, sharpies, cookies & stopwatch
43. LOTS OF COOKIES CONFISCATE PHONES ...AND PRINT SHIT OUT
45. DESIGN STUDIO SKETCH UP, BITCHES
46. CREATE PITCH CRITIQUE
47. CROSS FUNCTIONAL TEAMS EACH MEMBER BRINGS A UNIQUE PROSPECTIVE OF THE CUSTOMER AND THE MARKET
48. THE TOOLS paper, sharpies, personas & stopwatch
50. CREATION PROCESS CREATE 6 TO 8 SKETCHES IN 8 MINUTES
51. THE DIRTY SECRET OF DESIGN
52. ✞ Which part of the scenario have you tried to design for? ✞ Which user’s goals have you tried to facilitate? ✞ How your design address your goals? PITCHING PROCESS
53. ✞ Come up with 2 to 3 ways the design solve the problem ✞ Come up with 2 to 3 ways the design could be improved CRITIQUE PROCESS
54. DESIGN IS A SLOW BOAT WITH PSDS WHAT CAN YOU DO TO IMPROVE THE VISUAL DESIGN PROCESS
55. REDESIGN SUCKS ...AND IT’S DANGEROUS
56. INCREMENTAL DEVELOPMENT & ASSETS MANAGEMENT
57. IDENTIFY ELEMENTS & MODULES THAT YOU WANT TO EVOLVE OVERTIME GLOBALLY
58. An element is a solution to a recurring design problem. They are icons, buttons...etc, that have commonly accepted behaviors that make up an universally understood lenguage for software ELEMENTS
59. A module i a chunk of a page design. Is a logical group of content and functions into a meaningful building block used in the interface design of a site MODULES
61. CHECK, MEASURE, LEARN Surveys Diaries User testing Gap analysis Analytics Task analysis
62. ITERATE MOTHER FUCKER
63. TAKEAWAYS ✞ Design + product management + development = 1 team ✞ Externalize! ✞ Goal driven & outcome focused ✞ Repeatable & routinized ✞ Flow: think > make > check ✞ Focus on solving the right problem ✞ Generate many options ✞ Decide quickly what to pursue & hold decision lightly ✞ Recognize hypotheses & validate them ✞ Research with users is the best source of information