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Idea Extraction

Idea Extraction

How to make idea for the Startup from a customers need.

Konstantin

April 08, 2014
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  1. • Recurrence Revenue • Automated sale • B2B (business to

    business) • No Idea • No Money Thursday, August 29, 13
  2. ‘Old school’ way of doing it • Came up with

    great and unique idea. • Build a product • Show to the world Thursday, August 29, 13
  3. ‘Old school’ way of doing it • Came up with

    great and unique idea. • Build a product • Show to the world Result Failure 90% Success 10% Thursday, August 29, 13
  4. Way of doing it 1. Find market 2. Idea Extraction

    3. Validate idea 4. Build and Run Thursday, August 29, 13
  5. Find Market • B2B • Market has to be profitable

    • Easy reachable (internet, email, phone) • Able to reach decision maker • Specific niche Thursday, August 29, 13
  6. Idea Extraction • Talk to your customer • Find real

    world problems and Pain for particular market • Make an idea from extracted pain Thursday, August 29, 13
  7. Steps to get Customers on phone • Send greeting email,

    ask for call permission • Teach your customers • Make a good copy • Call them Thursday, August 29, 13
  8. Idea Extraction • Business pain • Every day pain •

    Result of not solving problem is visible today • What is most important to the customer • Dig deep enough • Rate a pain, repeat what people say (Phyco tryck ) Thursday, August 29, 13
  9. What to ask • Tell me your working day? •

    What activity takes the most time? • Word & Excel - place for improvement • Is there anything that you think “ Ahh.. I need to do it again” when you wake up ? • Can you show me your email? • Give a magic wand, see how they solve that problem • Is there any software that you looking for ? Thursday, August 29, 13
  10. Validation What is the best way to validate your idea?

    Make a sale without a product Thursday, August 29, 13
  11. Validation Steps • make a sketch, mockup • sale it

    • build MVP • deliver to customers Thursday, August 29, 13
  12. Build and Run Build - Measure - Learn Lean approach

    If you are not familiar with it, it’s good theme for next presentation :) Thursday, August 29, 13
  13. Run Idea is just multiplier of execution Level Idea Execution

    Awful Weak So - so Good Great Brilliant -1 $1 1 $1,000 5 $10,000 10 $100,000 15 $1,000,000 20 $10,000,000 The Most brilliant idea worth 20$ without execution Thursday, August 29, 13
  14. Bad sides • Faster • Smaller • Better You are

    not going to end up with revolution project Thursday, August 29, 13