Result of not solving problem is visible today • What is most important to the customer • Dig deep enough • Rate a pain, repeat what people say (Phyco tryck ) Thursday, August 29, 13
What activity takes the most time? • Word & Excel - place for improvement • Is there anything that you think “ Ahh.. I need to do it again” when you wake up ? • Can you show me your email? • Give a magic wand, see how they solve that problem • Is there any software that you looking for ? Thursday, August 29, 13
Awful Weak So - so Good Great Brilliant -1 $1 1 $1,000 5 $10,000 10 $100,000 15 $1,000,000 20 $10,000,000 The Most brilliant idea worth 20$ without execution Thursday, August 29, 13