Evangelising UX

Transcript

1. @laura_yarrow Welcome to UX Coffee A community about human centred design
2. @laura_yarrow Is everyone ok with me taking some photos? Thank you to our generous hosts We have two talks tonight Some housekeeping: Networking afterwards
3. Evangelising UX @laura_yarrow Evangelising UX Getting buy-in for human centred design
4. Evangelising UX @laura_yarrow 4 Evangelising UX is hard
5. Evangelising UX @laura_yarrow 5 Did you know that when you got involved in UX that you joined a religion? HALLELLUJAH!!!11
6. Evangelising UX @laura_yarrow 6 Heretics! Dissenters! Sinners! Nonbelievers!* *I spend a lot of time on thesaurus.com
7. Evangelising UX @laura_yarrow 7 U X holiness
8. Evangelising UX @laura_yarrow 8 Scenario 1 Scenario 2 Scenario 3 UX is not your job, but you believe in it UX is your job, but no one understands it UX is your job, with some advocates
9. Evangelising UX @laura_yarrow 9 Getting budget Stakeholder time and attention Preventing support issues Being taken seriously Educating stakeholders Common issues (non-exhaustive!):
10. Evangelising UX @laura_yarrow 10 Active collaboration Dark arts manipulation Intrigue and mystery Education and empowerment Undercover activities Evangelism Scale
11. Evangelising UX @laura_yarrow 11
12. Evangelising UX @laura_yarrow 12 Active collaboration Dark arts manipulation Intrigue and mystery Education and empowerment Undercover activities 12 12
13. Evangelising UX @laura_yarrow 13 Spend less time with designers and UX folk
14. Evangelising UX @laura_yarrow 14 Run stakeholder interviews
15. Evangelising UX @laura_yarrow 15 Bring key stakeholders along to research and testing Image credit: http://mediationblog.kluwerarbitration.com
16. Evangelising UX @laura_yarrow 16 Videos and live streams of research sessions
17. Evangelising UX @laura_yarrow 17 Active collaboration Dark arts manipulation Intrigue and mystery Education and empowerment Undercover activities 17
18. Evangelising UX @laura_yarrow 18 Lunch-n-learns
19. Evangelising UX @laura_yarrow 19 Start conference club
20. Evangelising UX @laura_yarrow 20 User insights wall Image thanks to https://www.govcms.gov.au/news/user-insights- board-user-feedback-improves-govcms
21. Evangelising UX @laura_yarrow 21 Screenshot forensics Image thanks to userfocus.com
22. Evangelising UX @laura_yarrow 22 Give credit to those that deserve it
23. Evangelising UX @laura_yarrow 23 UX Maturity tracker Scott Plewes’ UX Maturity Model for Companies Seeking Competitive Advantage More information from: https://www.uxmatters.com/mt/archives/2013/12/ applied-ux-strategy-part-1-maturity-models.php
24. Evangelising UX @laura_yarrow 24 Display a UX mission statement What you do How you do it Who you do it for How it helps them
25. Evangelising UX @laura_yarrow 25 Display a UX mission statement We run at least one face to face research session with end users per month, to help the development team understand who they are creating the product for, so we can co-create the best experience for them.
26. Evangelising UX @laura_yarrow 26 Active collaboration Dark arts manipulation Intrigue and mystery Education and empowerment Undercover activities 26
27. Evangelising UX @laura_yarrow 27 Start decorating a room
28. Evangelising UX @laura_yarrow 28
29. Evangelising UX @laura_yarrow 29 Public testing schedule
30. Evangelising UX @laura_yarrow 30 Active collaboration Dark arts manipulation Intrigue and mystery Education and empowerment Undercover activities 30
31. Evangelising UX @laura_yarrow 31 Hallway evangelism and collaboration I’m so glad I bumped into you, I wanted your feedback and opinion on…
32. Evangelising UX @laura_yarrow 32 Guerilla testing Image credit: johnferrigan.com
33. Evangelising UX @laura_yarrow 33 Gathering metrics and analytics data This form isn’t performing very well, X % of users drop out at this field. Lets experiment with this…
34. Evangelising UX @laura_yarrow 34 Active collaboration Dark arts manipulation Intrigue and mystery Education and empowerment Undercover activities
35. Evangelising UX @laura_yarrow 35 Come and watch my usability test…
36. Evangelising UX @laura_yarrow 36 Lettuce gardening
37. Evangelising UX @laura_yarrow 37 Plant the seed of fear
38. Evangelising UX @laura_yarrow 38 Keep score
39. Evangelising UX @laura_yarrow 39 "What the peasant doesn’t know, he will not eat”
40. Evangelising UX @laura_yarrow 40 Active collaboration Dark arts manipulation Intrigue and mystery Education and empowerment Undercover activities 40 40
41. Evangelising UX @laura_yarrow 41
42. Evangelising UX @laura_yarrow 42 I'm interested to hear what has (and hasn’t) worked for you
43. Evangelising UX @laura_yarrow 43 Go spread the good word. I believe! Thank you for listening Any questions?