๏ Easier to test ๏ Better workflow ๏ Creates a shared vocabulary ๏ Useful reference ๏ Future-friendly foundation http://24ways.org/2011/front-end-style-guides/
Treated as a auxiliary project ๏ Often too abstract ๏ Seen only as a designer/developer tool ๏ Often created after a project launches ๏ Often incomplete/only serving present cases ๏ Lacking a clear methodology
you can’t do is create good experiences without knowing your content structure. What is your content made from, not what your content is. -Mark Boulton http://www.markboulton.co.uk/journal/structure-first-content-always
and without layout, might sound strange— particularly if you’ve been used to designing Web pages the traditional way. But we’ve been abstracting design ideas like this for the longest time, for example in our use of mood boards and even the cropped designs we find on sites like Dribbble. -Andy Clarke http://stuffandnonsense.co.uk/blog/about/an-extract-from-designing-atoms-and-elements
: "experience", "hero-main": { "src": “/images/hero_skater.jpg", "alt": "Olympic Figure Skater" }, "eyebrow" : "Experiences", "headline" : "Champions at the Olympics", "excerpt" : "Time Inc’s brands cover every aspect of the Sochi XXII Winter Olympic Games. From the best athletes to the best viewing parties." } }
should be selling beautiful and easy access to content, agnostic of device, screen size, or context. -Dan Mall http://danielmall.com/articles/the-post-psd-era/