Why do so many features end up unused? Why does technical debt pile up, and why do we keep repeating the same mistakes in software development? These aren’t just abstract challenges—they’re the realities we face every day.
In this Unleashed Edition, I’ll share a no-nonsense perspective on what’s broken in typical product development and how we’re fixing it at Craftgate. Drawing from real-world examples, I’ll dive into the practical lessons we’ve learned while designing scalable, intuitive systems that solve real customer problems.
This talk isn’t about sticking to frameworks or following trends. It’s about rethinking the fundamentals: how to prioritize problems over features, make better decisions with data, and build products that grow with your users and your team.
If you’ve ever felt stuck in the cycle of rushed deadlines, siloed teams, and wasted efforts, this talk will give you a fresh perspective and practical strategies to turn things around.