Develop Sales Automation Workflow on LINE

Transcript

1. Develop Sales Automation Workflow on LINE
   

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2. How do we normally sell on LINE?
   

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3. Sales Process on LINE
   Customers Door#1 Door#2 Door#3
   

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4. Sales Process on LINE
   Customers
   First
   Touchpoint
   

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5. Sales Process on LINE
   Customers
   Chat
   Journey
   First
   Touchpoint
   

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6. Sales Process on LINE
   Customers
   User
   Decision
   First
   Touchpoint
   Chat
   Journey
   

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7. First Touchpoint
   Customers LINE OA
   ?
   

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8. 6 methods to acquire users to LINE
   1. Add Friend via URL / ID
   https://page.line.me/LINEID [verified account]
   https://line.me/R/ti/p/@LINEID
   https://line.me/R/oaMessage/@LINEID/?{text}
   

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9. 6 methods to acquire users to LINE
   2. Add Friend via QR CODE
   Generate from LINE OA Manager Use url from previous slide to create QR
   URL
   

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10. 6 methods to acquire users to LINE
    3. Share LINE OA from/to friends
    Manual Share https://line.me/R/nv/recommendOA/@LINEID
    

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11. 6 methods to acquire users to LINE
    4. LINE Gain Friend Ads
    

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12. 6 methods to acquire users to LINE
    5. LINE Beacon Banner
    LINE OA
    

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13. 6 methods to acquire users to LINE
    6. LINE LIFF / LINE Login
    

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14. 6 methods to acquire users to LINE
    6. LINE LIFF / LINE Login
    LIFF URL
    (liff.line.me)
    YOUR WEB APP
    

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15. 6 methods to acquire users to LINE
    6. LINE LIFF / LINE Login
    YOUR WEB APP
    LOGIN WITH LINE
    YOUR WEB APP
    

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16. 6 methods to acquire users to LINE
    1. Add Friend via URL / ID
    https://page.line.me/LINEID
    [verified account]
    https://line.me/R/ti/p/@LINEID
    https://line.me/R/oaMessage
    /@LINEID/?{text}
    2. Add Friend via QR CODE
    Generate from LINE OA
    Manager
    Use url from previous
    slide to create QR
    URL
    3. Share LINE OA from/to friends
    Manual Share https://line.me/R/nv/recom
    mendOA/@LINEID
    4. LINE Gain Friend Ads 5. LINE Beacon Banner
    LINE OA
    6. LINE LIFF / LINE Login
    LIFF URL
    (liff.line.me)
    YOUR WEB
    APP
    

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17. Sales Process on LINE
    Customers
    Chat
    Journey
    First
    Touchpoint
    

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18. Chat Journey
    Added friends Inquiry Bargain Order Summary
    

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19. Chat Journey
    1. Inquiry 2. Bargain 3. Order Summary
    สอบถามหน่อยครับ?
    ตัวนี้มีอยู่ไหม?
    สีนี้มีไหม?
    ใช ้ได ้ไหม? เป็นไง?
    โปรนี้คือยังไงครับ?
    ลดได ้ไหม?
    ส่งฟรีไหม?
    3 ตัวลดไหม?
    มีโปรไหม?
    ผ่อนได ้ไหม?
    สรุปยอด xxx บาทครับ
    ลูกค้าสะดวกแล้วโอนมาที่
    xxxxx เสร็จแล้วแจ้งสลิป
    และ ชื่อ+ที่อยู่นะครับ
    สรุปรายการ
    1.
    2.
    ยอด xxx บาทครับ
    กดที่ลิ้งนี้เพื่อจ่ายเลยครับ
    xxxxxxxxxxxxx
    

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20. 3 ways to automate sales journey
    LINE Auto Reply LINE SHOPPING LINE Chatbot
    

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21. Sales Process on LINE
    Customers
    User
    Decision
    First
    Touchpoint
    Chat
    Journey
    

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22. Sales Process on LINE
    KEY = shorten and automate sales process
    to make user decide faster
    Reduce 1 second -> Can add +10% in Conversion
    

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23. 3 ways to close sales on LINE
    Slip Capture+Slip Verification LINE Payment Gateway LINE LIFF or external web
    กดที่ลิ้งนี้เพื่อจ่ายเลยครับ
    PAYMENTLINK
    โอนแล้วแนบสลิปได้เลยครับ
    

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24. TV Shopping Showcases
    

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25. TV Shopping Showcases
    

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26. BOT SERVER
    Architecture Overview
    MESSAGES
    MSG QUEUE / LOAD BALANCE
    OPEN LIFF
    DATABASE
    Via API/Middleware
    

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27. Hotel Booking Showcases
    

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28. Hotel Booking Showcases
    

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29. Sales Process on LINE
    Customers
    User
    Decision
    First
    Touchpoint
    Chat
    Journey
    

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30. THANK YOU
    

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