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Digital Dining Journey with LINE at Bar B Q Plaza

Digital Dining Journey with LINE at Bar B Q Plaza

LINE Developers Thailand

September 23, 2023
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  1. Digital Dining Journey with LINE
    at Bar B Q Plaza

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  2. ยินดีต้อนรับสู่
    สาขา Digital

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  3. • Pioneering the Digital Dining Frontier
    • Savoring Success
    • Navigating the Challenges
    • Feeding the Future
    Agenda

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  4. The most complete
    Customer Engagement Platform
    for restaurants

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  5. Getting seated
    1. Pick the buffet package
    2. Get the QR
    3. Get seated and start ordering

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  6. LINE LIFF App
    https://liff.line.me/...
    Scanning QR automatically opens
    LINE and LIFF App

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  7. Certified Provider
    Gon Gang
    Hato Kitchen test
    Gon Gang
    Provider: Food Passion Co., Ltd.
    Adding / unblocking
    friend as default option

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  8. Let’s order
    • Auto logging in
    • Products based on buffet package

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  9. • Submitting to kitchen
    • Starting countdown
    Let’s order

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  10. • Collaborative ordering
    Let’s order

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  11. • Flex Messages
    Order more!

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  12. • Remaining time warning
    • Order statuses
    Order more!

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  13. Checking out
    1. Call staff to check left over
    (buffet only)

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  14. Checking out
    1. Call staff to check left over
    (buffet only)
    2. Proceed to self-checkout

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  15. Checking out
    1. Call staff to check left over
    (buffet only)
    2. Proceed to self-checkout
    3. Select payment method
    4. Add promotions/coupons

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  16. Checking out
    1. Call staff to check left over
    (buffet only)
    2. Proceed to self-checkout
    3. Select payment method
    4. Add promotions/coupons

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  17. Checking out
    1. Call staff to check left over
    (buffet only)
    2. Proceed to self-checkout
    3. Select payment method
    4. Add promotions/coupons
    5. Done!

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  18. Thank you!
    1. Submit the feedback
    2. Get the paper receipt when
    leaving

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  19. Savoring Success

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  20. Why self-service payment?
    73% Reduction in checkout time (buffet)
    ~5 mins to 1 min

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  21. Why self-service payment?
    Challenges
    1. New flow to adopt
    2. Typing CC is more difficult than swiping
    3. No cash payment

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  22. Ordering
    21% Increase in time to place
    first order (~3 to 4 mins)

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  23. Ordering
    46% Reduction in time to get first
    order served (~7 to 4 mins)

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  24. • Many loved the UX
    • Some came to digital branch only
    to avoid interacting with staff
    Customers
    Testimonials

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  25. Staff
    • Less pressure during
    busy time
    • No error handling cash
    • More time to take care of
    customers (more tips!!)
    Testimonials

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  26. Navigating the Challenges

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  27. Foreigners
    No LINE, Cash only
    People who refused to use
    digital payment
    1. Inclusivity

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  28. 2. Offline vs Online
    • Offline first
    • Local server + database
    • LAN printers
    • Optionally sync to HQ server
    Challenges
    • Requires IT specialist to
    maintain, update, etc.
    • Difficult to scale
    • Online QR ordering??
    Traditional POS
    LAN

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  29. • Online first
    • Web client + Cloud server
    • Easy to maintain, update
    and scale
    Hato Dine-in
    • LINE -> Staff ordering
    • Internet -> Backup internet
    • AWS -> Offline mode
    LINE API
    HATO
    Challenges
    • Offline?
    LIFF Login Messaging

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  30. 3. Scaling infra with AWS
    Lean & agile team
    Mostly serverless
    Simple architecture

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  31. AWS
    Lambda
    S3 web
    hosting
    API
    Gateway
    AWS
    Lambda
    Step
    Functions
    RDS DynamoDB Redshift
    Frontend API Async Database
    Step
    Functions
    Data
    Warehouse
    LINE
    LIFF
    LINE
    Login
    LINE
    Messaging

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  32. Feeding the Future

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  33. Knowing your customers
    • Personalized promotion
    • AI-assisted staff
    Demographic
    Food preference
    Customer
    Loyalty Score

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  34. HATO CRM HATO DELIVERY
    Powerful Products Suite

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  35. • Silom Complex
    • Terminal 21 Rama 3
    • Mega Bangna
    • Central Eastville
    • Gateway at Bang Sue
    • Central Westgate
    • Central แจ้งวัฒนะ
    • Central รัตนาธิเบศร์
    • Central ปิ่ นเกล้า
    • The Mall ท่าพระ
    10 digital branches
    as of now and keep expanding!

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  36. Contact us
    [email protected]
    We are hiring!
    [email protected]
    https://www.hatohub.com

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