Travix - Building an online travel brand for the modern traveller

Transcript

1. BUILDING AN ONLINE TRAVEL BRAND FOR THE MODERN TRAVELLER
2. ‘’CheapTickets exists to provide affordable travel experiences to our customers.” 2
3. 1. OUR STRATEGY 3
4. WE’RE CALLED CHEAPTICKETS, BUT CAN WE LIVE UP TO THAT NAME? 4 In 50% of cases we are not the cheapest or Cheap Something Else? challenge
5. STRATEGY 1 - THE CHEAPEST 5 When claiming to be the cheapest, we need to be at least >50% cheaper But is that we want…?
6. 6 The experience Economy - Joseph Pine Other example: Rituals Compete on price Compete on affordable experience
7. 7 TWO MARKETING STRATEGY DIRECTIONS FORWARD based on the current business strategy Strategy 1 – Cheap trumps affordable. We double down on being the cheapest. WHY: Customers look for cheapest option to travel. HOW: By building our messaging fully on price. Through branding we give the impression of guaranteed cheap flights. WHAT: Hassle free tickets via our platform. Strategy 2 – Affordable trumps cheap. We double down on affordable travel experiences WHY: Customers look for affordable travel but not persé the cheapest. HOW: By building our messaging fully on affordable travel experiences (e.g., middle income household destinations) WHAT: Hassle free holidays via our platform.
8. 8 AFFORDABLE TRAVEL EXPERIENCES As CheapTickets’ brand positioning shifts from "The Cheapest" to emphasising "Affordable Travel Experiences", our aim is to ensure a seamless journey for our customers, from their holiday planning all the way through to their post-holiday experiences.
9. 9 Passive Communication Active Communication Cheap(est) Affordable Ticket Broker Experience Guide Answering questions Adding value Middle man Go to Destination THE EXPERIENCE TRANSFORMATION
10. 2. FOR WHO? 10
11. GEN-Z & Millenials! 11
13. BRAND POSITIONING 13
14. 14 TARGET AUDIENCE
15. 15 WHERE YOUR JOURNEY TAKES OFF The world is waiting, and your journey is just a click away. CheapTickets is about love for adventure, meaningful experiences, and self-discovery. SLOGAN
16. 3. WHAT DID WE DO? 16
17. 17 Low key one of the best parts of a great vacation? Sharing amazing moments on IG Stories and making your followers a little jealous. In the end we do it all for the gram. YOUR NEXT STORY CAMPAIGN
18. 18 In this campaign we use real, unpolished, unprofessional stories from travellers around the world. Because your next story could also look like this, and with CheapTickets it doesn’t even have to be expensive. YOUR NEXT STORY CAMPAIGN
19. 19 YOUR NEXT STORY CAMPAIGN That means, no crazy expensive unrealistic shoots. But the actual experiences of real people
20. CAMPAIGN VISUALS TV commercial Radio spots Digital Out of Home Social Media
21. CAMPAIGN - SEEN AT: 21 Highways, Basic Fit, Schiphol, NS stations
22. PROMOTIONAL CONTENT 22
23. SOCIAL MEDIA 23 Fun: April Fools campaign Easy: Click. Book. Go. Skiing Expert: Tips from us Affordable: Flights of the week Focus all content around the new brand pillars
24. INFLUENCER - VOOR EEN PRIKKIE 24
25. 4. HOW DID WE DO IT 25
26. EASY 26 At CheapTickets.nl, booking is as simple as Click. Book. Go. We take the hassle out of travel so you can focus on what matters most—the excitement of taking off on your next adventure. Effortless, stress-free, and ready when you are. BRAND PILLARS EXPERT With years of travel expertise, CheapTickets.nl is your ultimate guide to the best flights. We don’t just help you book—we make sure your journey takes off smoothly. AFFORDABLE At CheapTickets.nl, we’re all about helping you experience more for less. We make travel accessible for budget-conscious explorers, offering unbeatable prices so you can see and do more of what you love—without compromise. FUN At CheapTickets.nl, the excitement starts the moment you begin planning. We make every step of the journey lively, engaging, and bursting with adventure—because travel should be just as fun before takeoff as it is after you arrive.
27. Fun Experience is about the thrill and the adventure - it's more than just smiles and capturing unforgettable memories. CORE PRINCIPLES FUN EXPERIENCE Simple is powerful. Avoid overly crowded or busy compositions—scenery should feel open and inviting. SIMPLICITY Stay true and bold to reality. Capture real dynamic moments. Bring real and relatable experience to life. AUTHENTICITY
28. 28 CITY TRIP: MOODBOARD
29. OCEAN TRIP: MOODBOARD
30. 30 MOUNTAIN TRIP: MOODBOARD
31. LOGO UPDATE 31 Current logo Current logo with new plane Modern thin Modern bold & character Modern bold, less character Modern, no character, other plane
33. BEFORE Focus on service 33
34. AFTER Focus on experience 34
35. THANK YOU
36. QUESTIONS?