Many Oracle customers are considering adding a Hadoop & NoSQL "data reservoir" to their existing Oracle data warehouse, to enable them to provide a more complete "360-degree view" of their customer interactions. In this presentation we'll look at the steps we've taken in succesful data resevoir projects to deliver the platform and get value out of the investment, including an overview of the technical architecture, use of tools such as Oracle Data Integrator, Oracle Big Data SQL and Oracle Big Data Discovery, and some examples of customer 360-degree analysis using a mixed Hadoop, NoSQL and relational dataset.