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Designed to Sell: The Huge Impact of Small Decisions

Designed to Sell: The Huge Impact of Small Decisions

Retailers and web designers alike can get caught up in the look and functionality of a store’s website, forgetting that every decision made needs to be made with your business and your user in mind. In this session, we will learn how to identify your website’s primary call to action and create online experiences that encourage conversion. Discover the design principles that have a huge impact on how people interact with and understand your website—and how that can affect your company’s bottom line.

Michelle Schulp Hunt

January 26, 2018

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  1. @marktimemedia CONTRAST Make sure it’s legible Lorem ipsum dolor sit

    amet consectetur Lorem ipsum dolor sit amet consectetur Lorem ipsum dolor sit amet consectetur Lorem ipsum dolor sit amet consectetur
  2. @marktimemedia TYPOGRAPHY Pick fonts that are not too similar This

    is My Heading Font This is my body font, which needs to work well in paragraphs at smaller sizes. Remember to evaluate this for legibility when used within larger blocks of text. This is My Heading Font This is my body font, for use in normal paragraphs at smaller sizes. Body fonts are generally set at 16px with 1.6 line-height to be readable on a large variety of devices.
  3. @marktimemedia MENTAL MODELS Header: navigation, logo Footer: extra navigation, contact

    info, terms/conditions Contact Us: page/form easily accessible Search: let people find things their way Scrolling, Swiping: behave normally, don’t hijack Clicking: affordance, knowing something is “clickable" Icons & Metaphors: map pin, social icons, mail icon, etc
  4. @marktimemedia ADDITIONAL RESOURCES • https://onextrapixel.com/10-peculiarities-of- successful-internet-retail-website-designs/ • https://vwo.com/blog/design-principles- increase-conversions/ •

    https://optinmonster.com/11-web-design- principles-that-will-boost-your-conversion- rate/ • https://blog.kissmetrics.com/psychological- principles-converting-website/ • https://blog.kissmetrics.com/what-converting- websites-do/ • https://www.invisionapp.com/blog/high- converting-landing-pages/ • https://www.sitepoint.com/forget-ux-focus- conversion-centered-design/ • https://hbr.org/2006/06/more-isnt-always- better • https://www.smashingmagazine.com/2012/02/ redefining-hicks-law/ • http://3.7designs.co/blog/2010/07/ten-laws- to-design-by/ • http://3.7designs.co/blog/2012/08/10- psychological-principles-to-design-with/ • https://unbounce.com/conversion-rate- optimization/design-principles-increase- conversions/