Integrating Jobs to be Done (#jtbd) into Lean Startup to get the best product design results.
RAPID PRODUCT DESIGNIN THE REAL WORLD
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Cantina
BuildMeasureLearnLEAN STARTUP
PROSShip fasterBetter code*Fail gracefully* Only if you’re actually testing, using CI, etcCONSCheats designDistractionsWorse code** Testing, CI, etc are usually first out
Where Lean WorksLaser focus on shippingStrong visionDisciplined StandardsDeep understanding of users
Case Study #1
Where Lean FailsDisjointed focusLack of visionNo standardsNo knowledge users
Where Lean FailsDisjointed focusLack of visionNo standardsNo knowledge of users{Easier to fix
Where Lean FailsDisjointed focusLack of visionNo standardsNo knowledge of users
Case Study #2
Let’s talk about users
Do you know whatmotivates them?
What problem doesyour product solve?
Are you writinguser stories?
#JTBD
#JTBD PROCESSIdentifyInterviewInnovate
PROSKnow usersSolve problemsFocus the teamCONSTakes timeLack of skill set
A JOB STORYWhen _____ , I want to _____ ,so I can _____.
Exercise #1Who is your primarycustomer?
Exercise #2Identify any gaps/problems they have
Exercise #3Develop questionsfor your customers.
HomeworkInterview a customer.
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