$30 off During Our Annual Pro Sale. View Details »

Rapid Design in the Real World

Rapid Design in the Real World

Integrating Jobs to be Done (#jtbd) into Lean Startup to get the best product design results.

Matthew Crist

July 24, 2014
Tweet

More Decks by Matthew Crist

Other Decks in Design

Transcript

  1. RAPID PRODUCT DESIGN
    IN THE REAL WORLD

    View Slide

  2. Cantina

    View Slide

  3. Build
    Measure
    Learn
    LEAN STARTUP

    View Slide

  4. PROS
    Ship faster
    Better code*
    Fail gracefully
    * Only if you’re actually testing, using CI, etc
    CONS
    Cheats design
    Distractions
    Worse code*
    * Testing, CI, etc are usually first out

    View Slide

  5. Where Lean Works
    Laser focus on shipping
    Strong vision
    Disciplined Standards
    Deep understanding of users

    View Slide

  6. Case Study #1

    View Slide

  7. Where Lean Fails
    Disjointed focus
    Lack of vision
    No standards
    No knowledge users

    View Slide

  8. Where Lean Fails
    Disjointed focus
    Lack of vision
    No standards
    No knowledge of users
    {
    Easier to fix

    View Slide

  9. Where Lean Fails
    Disjointed focus
    Lack of vision
    No standards
    No knowledge of users

    View Slide

  10. Case Study #2

    View Slide

  11. Let’s talk about users

    View Slide

  12. Do you know what
    motivates them?

    View Slide

  13. What problem does
    your product solve?

    View Slide

  14. Are you writing
    user stories?

    View Slide

  15. #JTBD

    View Slide

  16. #JTBD PROCESS
    Identify
    Interview
    Innovate

    View Slide

  17. PROS
    Know users
    Solve problems
    Focus the team
    CONS
    Takes time
    Lack of skill set

    View Slide

  18. A JOB STORY
    When _____ , I want to _____ ,
    so I can _____.

    View Slide

  19. Exercise #1
    Who is your primary
    customer?

    View Slide

  20. Exercise #2
    Identify any gaps/
    problems they have

    View Slide

  21. Exercise #3
    Develop questions
    for your customers.

    View Slide

  22. Homework
    Interview a customer.

    View Slide

  23. fin.

    View Slide