Demand Media Created thousands of content pieces Content quality was low. Google lowered the boom and they lost $4.1 million. Also: Lance Armstrong's Legacy Is A Content Farm
2. Follow the guidelines Google and Bing both provide detailed guidelines to get great rankings. Google Webmaster Guidelines Bing Webmaster Guidelines http://cri.st/N42J http://cri.st/N3gY
Get people to link to your site, aka inbound links. helps search engines determine your site’s importance must be natural must be from relevant sources
Link to your site from your site aka internal links helps users find your content helps search engines find your content must be relevant and contextual
Link to your site from your site aka internal links helps users find your content helps search engines find your content must be relevant and contextual must not go overboard