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Optimize It!

Matthew Crist
December 07, 2012

Optimize It!

Brief deck that I made for a class at the Boston Startup School.

Matthew Crist

December 07, 2012
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Transcript

  1. On Page
    Optimization
    m
    Thursday, December 6, 12

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  2. Good SEO
    Thursday, December 6, 12

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  3. ?
    Looking at you
    Marketing people.
    Thursday, December 6, 12

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  4. Implementing
    Good SEO
    Thursday, December 6, 12

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  5. /posts/34qww4wq4
    URL Structure
    /posts/title-of-a-post
    twitter.com/matthewcrist
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  6. Meta Tags
    keywords
    description
    author
    open graph http://ogp.me
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  7. HTML
    clean, simple markup
    header tag hierarchy
    responsive design
    title tags
    AJAX won’t index consistently*
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  8. Performance
    CSS3 not images
    cache everything
    reduce HTTP requests
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  9. Lets Build
    Something
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  10. The Plan
    Break into groups.
    Decide what your optimizing.
    Build it.
    We critique it.
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  11. Helpful Things
    github.com/traackr/simple-static-site
    adwords.google.com/o/keywordtool
    ogp.me
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  12. Fin.
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