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Optimize It!

Matthew Crist
December 07, 2012
Technology
1
160

Optimize It!

Brief deck that I made for a class at the Boston Startup School.

Matthew Crist

December 07, 2012
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Transcript

  1. On Page
    Optimization
    m
    Thursday, December 6, 12

    View Slide

  2. Good SEO
    Thursday, December 6, 12

    View Slide

  3. ?
    Looking at you
    Marketing people.
    Thursday, December 6, 12

    View Slide

  4. Implementing
    Good SEO
    Thursday, December 6, 12

    View Slide

  5. /posts/34qww4wq4
    URL Structure
    /posts/title-of-a-post
    twitter.com/matthewcrist
    Thursday, December 6, 12

    View Slide

  6. Meta Tags
    keywords
    description
    author
    open graph http://ogp.me
    Thursday, December 6, 12

    View Slide

  7. HTML
    clean, simple markup
    header tag hierarchy
    responsive design
    title tags
    AJAX won’t index consistently*
    Thursday, December 6, 12

    View Slide

  8. Performance
    CSS3 not images
    cache everything
    reduce HTTP requests
    Thursday, December 6, 12

    View Slide

  9. Lets Build
    Something
    Thursday, December 6, 12

    View Slide

  10. The Plan
    Break into groups.
    Decide what your optimizing.
    Build it.
    We critique it.
    Thursday, December 6, 12

    View Slide

  11. Helpful Things
    github.com/traackr/simple-static-site
    adwords.google.com/o/keywordtool
    ogp.me
    Thursday, December 6, 12

    View Slide

  12. Fin.
    Thursday, December 6, 12

    View Slide