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Smoozの開発舞台裏 @ BP Study 2016.11.11
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Yuichi Kato
May 16, 2017
Science
1
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Smoozの開発舞台裏 @ BP Study 2016.11.11
Yuichi Kato
May 16, 2017
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Transcript
1 ΞεπʔϧגࣜձࣾɹՃ౻༤Ұ Smoozͷ։ൃཪ
2 1. Smoozͷ͝հ 2. ۀ·ͰͷಓͷΓ 3. ࠔ 4. ϩʔϯνɾάϩʔε 5.
ࠓޙ
3 Search Entertainment ݕࡧΛͬͱָ͘͠
4 ݕࡧ ใ
5 ݕࡧ ใ ʰߦ͖ࢭ·Γʱͷϒϥδϯά
6 ਅాؙΛݕࡧ מਖ਼༤Λݕࡧ ιʔγϟϧͰͷ Ԡ͕Γ͍ͨ מਖ਼༤ͷಈը ݟ͍ͨ ࢹௌʁ ڈͷେՏʁ 4NPP[ʹ͓͚Δϒϥδϯά
7 ਅాؙΛݕࡧ מਖ਼༤Λݕࡧ ιʔγϟϧͰͷ Ԡ͕Γ͍ͨ מਖ਼༤ͷಈը ݟ͍ͨ ࢹௌʁ ڈͷେՏʁ 4NPP[ʹ͓͚Δϒϥδϯά
ʰҶͮΔࣜʱϒϥδϯά
8 ʰҶͮΔϒϥδϯάʱΛ ࣮ݱ͢Δ͘͠Έ 6* "* ιʔγϟϧ
ࢸۃͷλϒૢ࡞ ৽نλϒ Γସ͑ ด͡Δ
ࣗવݴޠղੳʹΑΔݕࡧ୯ޠ༧ଌ ಡΈࠐΈதʹݴޠղੳ ݕࡧ୯ޠΛ͓͢͢Ί
εϚʔτϒοΫϚʔΫ ίϝϯτ͕ಡΊΔ ϒοΫϚʔΫߘ λΠϜϥΠϯ
12
13 ڀۃʹͳΊΒ͔ͳϒϥδϯάମݧ
14 ݄ϦϦʔε 35,000μϯϩʔυಥഁ
15 ͳͥ৽͍͠εϚϗϒϥβ͕ ඞཁͳͷ͔ʁ ୭͕ຖ͏ΞϓϦ J1IPOFੜ࣌Ҏདྷɺେ͖ͳਐԽ͕ແ͍ ςΫϊϩδʔͷେ͖ͳਐา
16 12% 88% ࠃεϚϗϒϥβࢢɹ ສϢʔβʔ 600ສ Ϣʔβʔ σεΫτοϓɾϒϥβʢຊʣ ࢀߟ 12%
88%
17 ͜Ε·ͰͷϒϥβͷՁͷ࡞Γํ ϨϯμϦϯάΤϯδϯ Ճػೳ
18 4NPP[ͷՁͷΓํ ϨϯμϦϯάΤϯδϯ 8FC,JU ৽͍͠Ϣʔβʔମݧ User Interface AI ιʔγϟϧ
19 ϒϥβ͕ݡ͘ͳΔͱ ωοτ͕ͬͱָ͘͠ͳΔ
20 ݕࡧީิ ຊจநग़ ϥϯΫ͚ ؔ࿈୯ޠநग़ ͔ͪॻ͖ 63- ࣗવݴޠॲཧ ݕࡧ୯ޠϦίϝϯσʔγϣϯ
21 νʔϜ CEO / Engineer Engineer Designer ౬ઙలو ιχʔɾָఱͰϓϩμΫτϚ ωδϝϯτʹ̔ैࣄͨ͠ޙɺ
ಠཱɻ ݸਓͰ։ൃͨ͠TennisCore ͰAppleϕετΞϓϦΛड ɻ Ճ౻༤Ұ ࢁቌॏଇ University of Maryland, Baltimore Countyֶ࢜ɻ ໊ ݹେֶେֶӃʢଟݩཧʣ म࢜ɻήʔϜ։ൃ ɺϑϦʔ ϥϯεΛܦͯɺSmoozϓϩ δΣΫτࢀըɻ SNAPɺָఱɺϚωʔ ϑΥʔϫʔυʹͯɺଟ͘ͷ αʔϏεͷσβΠϯʹཱͪ ্͛ϑΣʔζ͔ΒܞΘΔɻ ݱࡏϚωʔϑΥϫʔυࣾʹ ۈ͠ͳ͕ΒSmoozϓϩ δΣΫτΛαϙʔτɻ
22 ۀ·ͰͷಓͷΓ
23 ΪʔΫগ
24 खͷͻΒͷ্ʹใΛͷͤΔָ͠͞
25 ιχʔͰੜ࢈ཧ
26 ։ൃɾ ϦʔυλΠϜ ൢചऴྃ ग़ՙ ։ൃ։࢝ ۚܕ ಋମ औΓ ྔ
N N-5 N-4 N-10 ಋମ TO N+10 N-1 ྔ࢈ ൃ ൃ
27 ݟࠐΈ ࣮ ྦྷܭ100ສ Πχγϟϧ 40ສ ઐ༻෦ ൃࡁΈ 50ສ ൢച࣮
30ສ ྫ͑ɾɾɾ
28 ઐ༻෦ࠩผԽϋΠϦεΫ ൚༻෦ίϞσΟςΟϩʔϦεΫ
29 ιχʔɾΤϦΫιϯͰاը
30 ࡾํྑ͠ϢʔβʔϑΝʔετ
31 ΠϊϕʔγϣϯͷδϨϯϚ
32 ָఱͰϓϩμΫτϚωʔδϟʔ
33 ਓͰ࡞ͬͯ̓ԯਓʹΛಧ͚Δ
34 ىۀՈಛผͳਓؒͰͳ͍
35 ݸਓ։ൃ TennisCore
36 Ξεπʔϧגࣜձࣾۀ ʙʣ
37 ϛογϣϯ ਓؒͷೳྗΛ֦ு͢Δ ະདྷͷಓ۩ΛΔ
38 4NPP[ͷཪ
39 ͍͔ؒͭ͘ͷϓϩμΫτΛࢼ࡞ ˣ Ϧηοτ ˣ ࢼ࡞࠶։ ˣ 4NPP[
40 νʔϜ่͕յͨͬͯ͠ɺਐΈଓ͚Δ͔͠ແ͍
41 J048,8FC7JFXͷ̏ͭͷ5JQT
42 डୗΛଓ͚Δ͔ɺࢿۚௐୡ͢Δ͔
43 ͷͮ͘Γϓϩηεͱπʔϧͷ߆Γ
44 اըɾσβΠϯ λεΫཧ վળ
45 ϓϩμΫτεϖοΫ λεΫνέοτ
46 ϓϩμΫτʹࠐΊͨࠢΛετʔϦʔʹ͢Δ
47 ϏσΦͱϓϩμΫτΛ༻ҙ
48 ϚεͰͳ͘ݸਓʹಧ͚Δ
49
50 App Store τοϓܝࡌ
51
52 όϒϧͷޙ
53 69վળ άϩʔεɾϋοΫ ࠂ άϩʔεϋοΫ άϩʔεͷߟ͑ํ 13 PMF
54 Ճओٛͱݮओٛͷόϥϯε
55 Value Proposition ग़ՙ࣌ ͷՁ Ճओٛ ݮओٛ
56 1 2 3 4 5 6 5.7ճىಈ/Day
57 13 27 40 53 67 80 71PV/user ϝχϡʔʹURLίϐʔɺ࠶ಡࠐ ͷϝχϡʔՃ
λϒͷݻఆɺӾཡཤྺɺ Ґஔใऔಘ
58 ϒϥβ͕ݡ͘ͳΔͱ ωοτ͕ͬͱָ͘͠ͳΔ
59 "QQFOEJY
1Ϧςϯγϣϯɹ8% up 7Ϧςϯγϣϯɹ7% up
61 ϒϥβ͕ݡ͘ͳΔͱ ωοτ͕ͬͱָ͘͠ͳΔ
62 "QQFOEJY
63 ͖ͭ͵͚ͨײಈΛͭ͘Δ
64 ΞϓϦνϟοτ αϙʔτ ฦ৴
65 Ξϯέʔτ Mixpanel Notification
66 ߋ৽௨ ϨϏϡʔ
ίΞ Ϣʔβʔ
68 ͖ͳϓϩμΫτͮ͘ΓΛͰ͖Δͤ
69 ࠓޙͷల։
70 ΤϯδχΞืूͯ͠·͢ʂ 3BJMTɺࣗવݴޠॲཧɺػցֶश J04ɺ"OESPJE
71 ϒϥβ͕ݡ͘ͳΔͱ ωοτ͕ͬͱָ͘͠ͳΔ
72 ͝ਗ਼ௌ͋Γ͕ͱ͏͍͟͝·ͨ͠ɻ