Upgrade to Pro
— share decks privately, control downloads, hide ads and more …
Speaker Deck
Features
Speaker Deck
PRO
Sign in
Sign up for free
Search
Search
スマホブラウザ「Smooz」のマネタイズで得た知見
Search
Yuichi Kato
March 26, 2019
Business
11
5.4k
スマホブラウザ「Smooz」のマネタイズで得た知見
スマホアプリの月額課金のグロースハックの軌跡とそこから学んだ知見を惜しむことなくシェアします!
Yuichi Kato
March 26, 2019
Tweet
Share
More Decks by Yuichi Kato
See All by Yuichi Kato
Creating tools for the future
maxkato
0
2.9k
Smoozの開発舞台裏 @ BP Study 2016.11.11
maxkato
1
380
ブラウザアプリ『Smooz』を作る中で会得した WKWebviewの3つのTips
maxkato
6
2.4k
Other Decks in Business
See All in Business
株式会社ワンコイングリッシュ 会社説明資料
oce_recruit
1
7.3k
Cobe Associe: Who we are? /コンサル・市場調査・人材紹介のCobe Associe
nozomi
6
18k
合議で決めたいわけではないけれど、 集合知で助けてほしい。_pmconf_2024
tomosooon
1
5.2k
「+ Joy」 初めは熱々だったはずなのに だんだん硬くて冷たくなっていく目標に 血を通わせる工夫_2024年度下期アップデート版
sasakendayo
0
200
KRAF Impact Report 2024(English)
kraf
0
190
enechain company deck
enechain
PRO
8
94k
LayerX AI・LLM Division Deck
layerx
PRO
0
1k
協会概要資料_日本カスタマーサクセス協会_24.12.
jpncsa
0
320
アークエルテクノロジーズ株式会社 会社説明資料
aakel
0
150
仮説のマップ・ループ・リープ
tumada
PRO
11
3.9k
_HP掲載用_株式会社CloudSoft会社説明資料.pdf
csmatsushita
0
1.4k
The AI-savvy operating model - Matthew Skelton, Conflux - Agile to Agility conference
matthewskelton
PRO
2
190
Featured
See All Featured
Put a Button on it: Removing Barriers to Going Fast.
kastner
59
3.6k
YesSQL, Process and Tooling at Scale
rocio
169
14k
Rails Girls Zürich Keynote
gr2m
94
13k
Visualizing Your Data: Incorporating Mongo into Loggly Infrastructure
mongodb
44
9.3k
No one is an island. Learnings from fostering a developers community.
thoeni
19
3k
Navigating Team Friction
lara
183
15k
個人開発の失敗を避けるイケてる考え方 / tips for indie hackers
panda_program
95
17k
Sharpening the Axe: The Primacy of Toolmaking
bcantrill
38
1.9k
Chrome DevTools: State of the Union 2024 - Debugging React & Beyond
addyosmani
2
170
Typedesign – Prime Four
hannesfritz
40
2.4k
Large-scale JavaScript Application Architecture
addyosmani
510
110k
Raft: Consensus for Rubyists
vanstee
137
6.7k
Transcript
ϒϥβΞϓϦʮ4NPP[ʯͷϚωλΠζ ΞεπʔϧגࣜձࣾՃ౻༤Ұ !TBTTZNBOZVJDIJ
δΣενϟʹΑΔ ยखૢ࡞ ࣍ʹಡΉϖʔδ Λ͓͢͢Ί ʮใ୳͠Λָ͘͢͠Δʯ εϚϗ6*ʹ࠷దԽ͞Εͨύϫϑϧϒϥβ ߴ͍ ΧελϚΠζੑ
IUUQTXXXZPVUVCFDPNXBUDI WD$I6+PD." %FNP
1SPEVDU ࣍ʹಡΉϖʔδΛ͓͢͢Ί
1SPEVDU ߴ͍ΧελϚΠζੑ
։ൃͷϑΥʔΧε Ϣʔβʔʹຖ͔ͬ͠ΓͬͯΒ͑ΔϒϥβΛ࡞Δ ݁Ռࢦඪɿܧଓʣ
։ൃͷϑΥʔΧε Ϣʔβʔʹຖ͔ͬ͠ΓͬͯΒ͑ΔϒϥβΛ࡞Δ ݁Ռࢦඪɿܧଓʣ ऩӹԽ ݁Ռࢦඪɿ"316ʣ
։ൃͷϑΥʔΧε Ϣʔβʔʹຖ͔ͬ͠ΓͬͯΒ͑ΔϒϥβΛ࡞Δ ݁Ռࢦඪɿܧଓʣ ऩӹԽ ݁Ռࢦඪɿ"316ʣ ϚωλΠζ։࢝ͷஅϙΠϯτ
wαʔϏεར༻ࢦඪ wϢχοτΤίϊϛΫεͷূ໌ wΩϟογϡϑϩʔ
4NPP[ͷऩӹϞσϧ ωΠςΟϒࠂ ΞϑΟϦΤΠτࠂ ֹ݄՝ۚ ݄࣌
4NPP[ͷऩӹൺ ωΠςΟϒࠂ ΞϑΟϦΤΠτࠂ ݄࣌ ֹ݄՝ۚ ֹ݄՝ۚ
4NPP[ͷऩӹϞσϧ ωΠςΟϒࠂ ΞϑΟϦΤΠτࠂ ݄࣌ ֹ݄՝ۚ w՝ۚܧଓ͕ҰఆҎ্ͳΒ࣮֬ʹੵΈ ্͕Δ
wࣗͨͪͰશʹίϯτʔϧͰ͖Δͷ ͰɺऩӹվળΞΫγϣϯ͕औΓ͍͢
4NPP[ͷϓϨϛΞϜػೳ ՃδΣενϟʔ ը໘ػೳ ࠂϒϩοΫ
4NPP[ͷϓϨϛΞϜ՝ۚച্ਪҠ ݄ ݄ ݄ ݄ ݄ ݄ ݄ ݄ ݄
݄ ݄ ݄ Y ˞݄ϲ݄τϥΠΞϧΛ࢝ΊͨͨΊҰ୴ԜΜͰ·͢
݄ ݄ ݄ ݄ ݄ ݄ ݄ ݄ ݄ ݄
݄ ݄ Y 4NPP[ͷϓϨϛΞϜ՝ۚച্ਪҠ ˞݄ϲ݄τϥΠΞϧΛ࢝ΊͨͨΊҰ୴ԜΜͰ·͢
ᶃ0,3ʹΑͬͯҰఆظؒϚωλΠζʹϑΥʔΧεͨ͠ wยखؒʹΔͷͰͳ͘ϑΥʔΧε͢Δ wνʔϜશମͰίϛοτ͢Δ
ᶄొը໘ͷվળ ༷ʑͳΞϓϦͷ՝ۚొ ը໘ΛϕϯνϚʔΫͯ͠ վળҊΛ࡞ͨ͠ɻ #FGPSF "GUFS "316 ഒʹ
ᶅ՝ۚಋઢͷվળ ϝΠϯϝχϡʔ͔Β ϑΟʔυͷࠂআϘλϯ͔Β ϓϨϛΞϜొը໘ʹ༠ಋ
ᶆϲ݄ϓϥϯͱϲ݄ϓϥϯΛՃ ߪಡൺ ϲ݄ϓϥϯ ϲ݄ϓϥϯ ϲ݄ϓϥϯ ԁ 0''
ԁ ԁ 0'' ϲ݄ϓϥϯ͕Ұ൪ਓؾɺͱ ͍͏༧֎ͷ݁Ռʹɻ ϒϥβҰ͍࢝ΊͨΒͣͬ ͱͬͯΒ͑ΔˍׂҾ͕ߴ ͍ͨΊ͔ɻ
݄ ݄ ݄ ݄ ݄ ݄ ݄ ݄ ݄ ݄
݄ ݄ Y 4NPP[ͷϓϨϛΞϜ՝ۚച্ਪҠ ˞݄ϲ݄τϥΠΞϧΛ࢝ΊͨͨΊҰ୴ԜΜͰ·͢
ᶇϓϨϛΞϜαʔϏεͷՁ্ ̎ը໘ػೳΛՃ 4NPP[ͷར༻ऀͷ͏ͪ ఔΛΊΔɺϒϥβήʔ ϜϢʔβʔ͔ΒͷཁΛड͚ ࣮ͯݱɻʢήʔϜ͠ͳ͕Β :PVUVCFɺήʔϜ͠ͳ͕Β 5XJUUFS͍ͨ͠ɺͱʣ αϙʔτνϟοτͰͷฉ͖औ Γ͔ΒχʔζΛநग़ͨ͠ɻ
ᶈ"#ςετʹΑΔνϡʔχϯά ແྉͰ͓ࢼ͠ 7T
ᶈ"#ςετʹΑΔνϡʔχϯά ແྉͰ͓ࢼ͠ $73 Y ͨ͘͞ΜͷࢪࡦΛଧͬ ͍ͯ͘ͱɺ͜͏͍͏ྑ ͍݁Ռੜ·Εͯ͘Δɻ 'JSFCBTF"#UFTUJOH ΛΨγΨγ׆༻͢͠ʂ 7T
ͦͷଞͬͯΈͯΘ͔ͬͨ͜ͱ wϚωλΠζΛຊ֨తʹ࢝ΊͯΞϓϦͷܧଓԼ͕Βͳ͔ͬͨ ˠͱͱແྉͩͬͨػೳΛ༗ྉԽ͢ΔͷͰͳ͘ɺՃՁΛ༗ྉԽ͢ΔͷͰ͋Ε৺ෆཁ w՝ۚͷϓογϡΛڧͯ͘͠ɺ՝ۚܧଓԼ͕Βͳ͔ͬͨ ˠ݁ہɺՁΛײ͡ΕΔ͠ɺՁΛײ͡ͳ͚Ε͢Δ wΞϓϦͷ৹ࠪͰฏߦઢͷձʹͳͬͯ͠·ͬͨΒిͰ͢͠ ˠجຊతʹͪ͜Βͷݴ͍௨Βͳ͍͕ɺམͱ͠ॴͷΠϝʔδ͕ͭ͘
·ͱΊ Ұఆ·ͰαʔϏεΫΦϦςΟ্͕͕ͬͨΒා͕ ΒͣʹϚωλΠζ࢝ΊΑ͏ ࣗ৴Λ࣋ͬͯചΓࠐ͏ ଟ͘ͷࢪࡦΛτϥΠͯ͠νϡʔχϯά͠Α͏