Upgrade to Pro
— share decks privately, control downloads, hide ads and more …
Speaker Deck
Features
Speaker Deck
PRO
Sign in
Sign up for free
Search
Search
スマホブラウザ「Smooz」のマネタイズで得た知見
Search
Yuichi Kato
March 26, 2019
Business
11
5.5k
スマホブラウザ「Smooz」のマネタイズで得た知見
スマホアプリの月額課金のグロースハックの軌跡とそこから学んだ知見を惜しむことなくシェアします!
Yuichi Kato
March 26, 2019
Tweet
Share
More Decks by Yuichi Kato
See All by Yuichi Kato
Creating tools for the future
maxkato
0
3k
Smoozの開発舞台裏 @ BP Study 2016.11.11
maxkato
1
380
ブラウザアプリ『Smooz』を作る中で会得した WKWebviewの3つのTips
maxkato
6
2.4k
Other Decks in Business
See All in Business
株式会社リブセンス 会社説明資料(報道関係者様向け)
livesense
PRO
0
990
unnameカルチャーブック 2025.02.21 update
unnameinc
6
16k
Fuji Oil Holdings (02/07/2025 Press Release)
tsogo817421
2
180
株式会社スピークバディ 会社紹介資料
speakbuddy
1
220k
Eco-Pork Impact Report 2025.02.09 JP
ecopork
0
380
2022~2025年の成長戦略(アップデート)
junkiogawa
0
1.1k
HRBP+のご紹介
masakisukeda
0
800
Mercari-Fact-book_en
mercari_inc
1
24k
キャッチアップ会社紹介
catchup
2
52k
freee Movement Deck
freee
0
130
株式会社CINC 会社案内/Company introduction
cinchr
6
51k
How should you respond to feedback from reviews and tests
kitanosirokuma
1
110
Featured
See All Featured
Large-scale JavaScript Application Architecture
addyosmani
511
110k
Let's Do A Bunch of Simple Stuff to Make Websites Faster
chriscoyier
507
140k
Statistics for Hackers
jakevdp
797
220k
Art, The Web, and Tiny UX
lynnandtonic
298
20k
Producing Creativity
orderedlist
PRO
344
39k
VelocityConf: Rendering Performance Case Studies
addyosmani
328
24k
Automating Front-end Workflow
addyosmani
1368
200k
Improving Core Web Vitals using Speculation Rules API
sergeychernyshev
9
450
Optimizing for Happiness
mojombo
376
70k
Making the Leap to Tech Lead
cromwellryan
133
9.1k
How STYLIGHT went responsive
nonsquared
98
5.4k
Building Your Own Lightsaber
phodgson
104
6.2k
Transcript
ϒϥβΞϓϦʮ4NPP[ʯͷϚωλΠζ ΞεπʔϧגࣜձࣾՃ౻༤Ұ !TBTTZNBOZVJDIJ
δΣενϟʹΑΔ ยखૢ࡞ ࣍ʹಡΉϖʔδ Λ͓͢͢Ί ʮใ୳͠Λָ͘͢͠Δʯ εϚϗ6*ʹ࠷దԽ͞Εͨύϫϑϧϒϥβ ߴ͍ ΧελϚΠζੑ
IUUQTXXXZPVUVCFDPNXBUDI WD$I6+PD." %FNP
1SPEVDU ࣍ʹಡΉϖʔδΛ͓͢͢Ί
1SPEVDU ߴ͍ΧελϚΠζੑ
։ൃͷϑΥʔΧε Ϣʔβʔʹຖ͔ͬ͠ΓͬͯΒ͑ΔϒϥβΛ࡞Δ ݁Ռࢦඪɿܧଓʣ
։ൃͷϑΥʔΧε Ϣʔβʔʹຖ͔ͬ͠ΓͬͯΒ͑ΔϒϥβΛ࡞Δ ݁Ռࢦඪɿܧଓʣ ऩӹԽ ݁Ռࢦඪɿ"316ʣ
։ൃͷϑΥʔΧε Ϣʔβʔʹຖ͔ͬ͠ΓͬͯΒ͑ΔϒϥβΛ࡞Δ ݁Ռࢦඪɿܧଓʣ ऩӹԽ ݁Ռࢦඪɿ"316ʣ ϚωλΠζ։࢝ͷஅϙΠϯτ
wαʔϏεར༻ࢦඪ wϢχοτΤίϊϛΫεͷূ໌ wΩϟογϡϑϩʔ
4NPP[ͷऩӹϞσϧ ωΠςΟϒࠂ ΞϑΟϦΤΠτࠂ ֹ݄՝ۚ ݄࣌
4NPP[ͷऩӹൺ ωΠςΟϒࠂ ΞϑΟϦΤΠτࠂ ݄࣌ ֹ݄՝ۚ ֹ݄՝ۚ
4NPP[ͷऩӹϞσϧ ωΠςΟϒࠂ ΞϑΟϦΤΠτࠂ ݄࣌ ֹ݄՝ۚ w՝ۚܧଓ͕ҰఆҎ্ͳΒ࣮֬ʹੵΈ ্͕Δ
wࣗͨͪͰશʹίϯτʔϧͰ͖Δͷ ͰɺऩӹվળΞΫγϣϯ͕औΓ͍͢
4NPP[ͷϓϨϛΞϜػೳ ՃδΣενϟʔ ը໘ػೳ ࠂϒϩοΫ
4NPP[ͷϓϨϛΞϜ՝ۚച্ਪҠ ݄ ݄ ݄ ݄ ݄ ݄ ݄ ݄ ݄
݄ ݄ ݄ Y ˞݄ϲ݄τϥΠΞϧΛ࢝ΊͨͨΊҰ୴ԜΜͰ·͢
݄ ݄ ݄ ݄ ݄ ݄ ݄ ݄ ݄ ݄
݄ ݄ Y 4NPP[ͷϓϨϛΞϜ՝ۚച্ਪҠ ˞݄ϲ݄τϥΠΞϧΛ࢝ΊͨͨΊҰ୴ԜΜͰ·͢
ᶃ0,3ʹΑͬͯҰఆظؒϚωλΠζʹϑΥʔΧεͨ͠ wยखؒʹΔͷͰͳ͘ϑΥʔΧε͢Δ wνʔϜશମͰίϛοτ͢Δ
ᶄొը໘ͷվળ ༷ʑͳΞϓϦͷ՝ۚొ ը໘ΛϕϯνϚʔΫͯ͠ վળҊΛ࡞ͨ͠ɻ #FGPSF "GUFS "316 ഒʹ
ᶅ՝ۚಋઢͷվળ ϝΠϯϝχϡʔ͔Β ϑΟʔυͷࠂআϘλϯ͔Β ϓϨϛΞϜొը໘ʹ༠ಋ
ᶆϲ݄ϓϥϯͱϲ݄ϓϥϯΛՃ ߪಡൺ ϲ݄ϓϥϯ ϲ݄ϓϥϯ ϲ݄ϓϥϯ ԁ 0''
ԁ ԁ 0'' ϲ݄ϓϥϯ͕Ұ൪ਓؾɺͱ ͍͏༧֎ͷ݁Ռʹɻ ϒϥβҰ͍࢝ΊͨΒͣͬ ͱͬͯΒ͑ΔˍׂҾ͕ߴ ͍ͨΊ͔ɻ
݄ ݄ ݄ ݄ ݄ ݄ ݄ ݄ ݄ ݄
݄ ݄ Y 4NPP[ͷϓϨϛΞϜ՝ۚച্ਪҠ ˞݄ϲ݄τϥΠΞϧΛ࢝ΊͨͨΊҰ୴ԜΜͰ·͢
ᶇϓϨϛΞϜαʔϏεͷՁ্ ̎ը໘ػೳΛՃ 4NPP[ͷར༻ऀͷ͏ͪ ఔΛΊΔɺϒϥβήʔ ϜϢʔβʔ͔ΒͷཁΛड͚ ࣮ͯݱɻʢήʔϜ͠ͳ͕Β :PVUVCFɺήʔϜ͠ͳ͕Β 5XJUUFS͍ͨ͠ɺͱʣ αϙʔτνϟοτͰͷฉ͖औ Γ͔ΒχʔζΛநग़ͨ͠ɻ
ᶈ"#ςετʹΑΔνϡʔχϯά ແྉͰ͓ࢼ͠ 7T
ᶈ"#ςετʹΑΔνϡʔχϯά ແྉͰ͓ࢼ͠ $73 Y ͨ͘͞ΜͷࢪࡦΛଧͬ ͍ͯ͘ͱɺ͜͏͍͏ྑ ͍݁Ռੜ·Εͯ͘Δɻ 'JSFCBTF"#UFTUJOH ΛΨγΨγ׆༻͢͠ʂ 7T
ͦͷଞͬͯΈͯΘ͔ͬͨ͜ͱ wϚωλΠζΛຊ֨తʹ࢝ΊͯΞϓϦͷܧଓԼ͕Βͳ͔ͬͨ ˠͱͱແྉͩͬͨػೳΛ༗ྉԽ͢ΔͷͰͳ͘ɺՃՁΛ༗ྉԽ͢ΔͷͰ͋Ε৺ෆཁ w՝ۚͷϓογϡΛڧͯ͘͠ɺ՝ۚܧଓԼ͕Βͳ͔ͬͨ ˠ݁ہɺՁΛײ͡ΕΔ͠ɺՁΛײ͡ͳ͚Ε͢Δ wΞϓϦͷ৹ࠪͰฏߦઢͷձʹͳͬͯ͠·ͬͨΒిͰ͢͠ ˠجຊతʹͪ͜Βͷݴ͍௨Βͳ͍͕ɺམͱ͠ॴͷΠϝʔδ͕ͭ͘
·ͱΊ Ұఆ·ͰαʔϏεΫΦϦςΟ্͕͕ͬͨΒා͕ ΒͣʹϚωλΠζ࢝ΊΑ͏ ࣗ৴Λ࣋ͬͯചΓࠐ͏ ଟ͘ͷࢪࡦΛτϥΠͯ͠νϡʔχϯά͠Α͏