Upgrade to Pro
— share decks privately, control downloads, hide ads and more …
Speaker Deck
Features
Speaker Deck
PRO
Sign in
Sign up for free
Search
Search
スマホブラウザ「Smooz」のマネタイズで得た知見
Search
Yuichi Kato
March 26, 2019
Business
11
5.5k
スマホブラウザ「Smooz」のマネタイズで得た知見
スマホアプリの月額課金のグロースハックの軌跡とそこから学んだ知見を惜しむことなくシェアします!
Yuichi Kato
March 26, 2019
Tweet
Share
More Decks by Yuichi Kato
See All by Yuichi Kato
Creating tools for the future
maxkato
0
3k
Smoozの開発舞台裏 @ BP Study 2016.11.11
maxkato
1
390
ブラウザアプリ『Smooz』を作る中で会得した WKWebviewの3つのTips
maxkato
6
2.4k
Other Decks in Business
See All in Business
転職直後のPMこそ誰よりも泥にまみれろ
yuyaki0618
5
1.8k
ソニックガーデン会社説明(エンジニア向け)
kuranuki
0
540
i3DESIGN_Culture_Book / We-are-hiring
i3design
0
34k
20250422_CMCTokyo35
hideki_ojima
1
140
Company Deck
chipee
0
770
スカイマティクス会社紹介資料 /company-profile
skymatix1111
0
350
Sales Marker Culture book
salesmarker
PRO
31
46k
アノマリーマーケティング クライアントフュージョン_ver1.0
anomalymarketing
1
330
cazoeTell_製品紹介
support01
0
380
『プロダクト戦略』を紐解く — 言語化・組織実装・実行までのリアル —
shunikeda
0
680
ITエンジニアのためのコーポレートファイナンス入門シリーズ! #3 財務分析の基本
tkhresk
2
350
SOELU_CompanyDeck.pdf
soelu_inc
0
1.7k
Featured
See All Featured
Helping Users Find Their Own Way: Creating Modern Search Experiences
danielanewman
29
2.6k
The Art of Delivering Value - GDevCon NA Keynote
reverentgeek
14
1.4k
Facilitating Awesome Meetings
lara
54
6.3k
ReactJS: Keep Simple. Everything can be a component!
pedronauck
667
120k
YesSQL, Process and Tooling at Scale
rocio
172
14k
Navigating Team Friction
lara
185
15k
Fashionably flexible responsive web design (full day workshop)
malarkey
407
66k
Mobile First: as difficult as doing things right
swwweet
223
9.6k
The Psychology of Web Performance [Beyond Tellerrand 2023]
tammyeverts
47
2.7k
How To Stay Up To Date on Web Technology
chriscoyier
790
250k
Producing Creativity
orderedlist
PRO
344
40k
Typedesign – Prime Four
hannesfritz
41
2.6k
Transcript
ϒϥβΞϓϦʮ4NPP[ʯͷϚωλΠζ ΞεπʔϧגࣜձࣾՃ౻༤Ұ !TBTTZNBOZVJDIJ
δΣενϟʹΑΔ ยखૢ࡞ ࣍ʹಡΉϖʔδ Λ͓͢͢Ί ʮใ୳͠Λָ͘͢͠Δʯ εϚϗ6*ʹ࠷దԽ͞Εͨύϫϑϧϒϥβ ߴ͍ ΧελϚΠζੑ
IUUQTXXXZPVUVCFDPNXBUDI WD$I6+PD." %FNP
1SPEVDU ࣍ʹಡΉϖʔδΛ͓͢͢Ί
1SPEVDU ߴ͍ΧελϚΠζੑ
։ൃͷϑΥʔΧε Ϣʔβʔʹຖ͔ͬ͠ΓͬͯΒ͑ΔϒϥβΛ࡞Δ ݁Ռࢦඪɿܧଓʣ
։ൃͷϑΥʔΧε Ϣʔβʔʹຖ͔ͬ͠ΓͬͯΒ͑ΔϒϥβΛ࡞Δ ݁Ռࢦඪɿܧଓʣ ऩӹԽ ݁Ռࢦඪɿ"316ʣ
։ൃͷϑΥʔΧε Ϣʔβʔʹຖ͔ͬ͠ΓͬͯΒ͑ΔϒϥβΛ࡞Δ ݁Ռࢦඪɿܧଓʣ ऩӹԽ ݁Ռࢦඪɿ"316ʣ ϚωλΠζ։࢝ͷஅϙΠϯτ
wαʔϏεར༻ࢦඪ wϢχοτΤίϊϛΫεͷূ໌ wΩϟογϡϑϩʔ
4NPP[ͷऩӹϞσϧ ωΠςΟϒࠂ ΞϑΟϦΤΠτࠂ ֹ݄՝ۚ ݄࣌
4NPP[ͷऩӹൺ ωΠςΟϒࠂ ΞϑΟϦΤΠτࠂ ݄࣌ ֹ݄՝ۚ ֹ݄՝ۚ
4NPP[ͷऩӹϞσϧ ωΠςΟϒࠂ ΞϑΟϦΤΠτࠂ ݄࣌ ֹ݄՝ۚ w՝ۚܧଓ͕ҰఆҎ্ͳΒ࣮֬ʹੵΈ ্͕Δ
wࣗͨͪͰશʹίϯτʔϧͰ͖Δͷ ͰɺऩӹվળΞΫγϣϯ͕औΓ͍͢
4NPP[ͷϓϨϛΞϜػೳ ՃδΣενϟʔ ը໘ػೳ ࠂϒϩοΫ
4NPP[ͷϓϨϛΞϜ՝ۚച্ਪҠ ݄ ݄ ݄ ݄ ݄ ݄ ݄ ݄ ݄
݄ ݄ ݄ Y ˞݄ϲ݄τϥΠΞϧΛ࢝ΊͨͨΊҰ୴ԜΜͰ·͢
݄ ݄ ݄ ݄ ݄ ݄ ݄ ݄ ݄ ݄
݄ ݄ Y 4NPP[ͷϓϨϛΞϜ՝ۚച্ਪҠ ˞݄ϲ݄τϥΠΞϧΛ࢝ΊͨͨΊҰ୴ԜΜͰ·͢
ᶃ0,3ʹΑͬͯҰఆظؒϚωλΠζʹϑΥʔΧεͨ͠ wยखؒʹΔͷͰͳ͘ϑΥʔΧε͢Δ wνʔϜશମͰίϛοτ͢Δ
ᶄొը໘ͷվળ ༷ʑͳΞϓϦͷ՝ۚొ ը໘ΛϕϯνϚʔΫͯ͠ վળҊΛ࡞ͨ͠ɻ #FGPSF "GUFS "316 ഒʹ
ᶅ՝ۚಋઢͷվળ ϝΠϯϝχϡʔ͔Β ϑΟʔυͷࠂআϘλϯ͔Β ϓϨϛΞϜొը໘ʹ༠ಋ
ᶆϲ݄ϓϥϯͱϲ݄ϓϥϯΛՃ ߪಡൺ ϲ݄ϓϥϯ ϲ݄ϓϥϯ ϲ݄ϓϥϯ ԁ 0''
ԁ ԁ 0'' ϲ݄ϓϥϯ͕Ұ൪ਓؾɺͱ ͍͏༧֎ͷ݁Ռʹɻ ϒϥβҰ͍࢝ΊͨΒͣͬ ͱͬͯΒ͑ΔˍׂҾ͕ߴ ͍ͨΊ͔ɻ
݄ ݄ ݄ ݄ ݄ ݄ ݄ ݄ ݄ ݄
݄ ݄ Y 4NPP[ͷϓϨϛΞϜ՝ۚച্ਪҠ ˞݄ϲ݄τϥΠΞϧΛ࢝ΊͨͨΊҰ୴ԜΜͰ·͢
ᶇϓϨϛΞϜαʔϏεͷՁ্ ̎ը໘ػೳΛՃ 4NPP[ͷར༻ऀͷ͏ͪ ఔΛΊΔɺϒϥβήʔ ϜϢʔβʔ͔ΒͷཁΛड͚ ࣮ͯݱɻʢήʔϜ͠ͳ͕Β :PVUVCFɺήʔϜ͠ͳ͕Β 5XJUUFS͍ͨ͠ɺͱʣ αϙʔτνϟοτͰͷฉ͖औ Γ͔ΒχʔζΛநग़ͨ͠ɻ
ᶈ"#ςετʹΑΔνϡʔχϯά ແྉͰ͓ࢼ͠ 7T
ᶈ"#ςετʹΑΔνϡʔχϯά ແྉͰ͓ࢼ͠ $73 Y ͨ͘͞ΜͷࢪࡦΛଧͬ ͍ͯ͘ͱɺ͜͏͍͏ྑ ͍݁Ռੜ·Εͯ͘Δɻ 'JSFCBTF"#UFTUJOH ΛΨγΨγ׆༻͢͠ʂ 7T
ͦͷଞͬͯΈͯΘ͔ͬͨ͜ͱ wϚωλΠζΛຊ֨తʹ࢝ΊͯΞϓϦͷܧଓԼ͕Βͳ͔ͬͨ ˠͱͱແྉͩͬͨػೳΛ༗ྉԽ͢ΔͷͰͳ͘ɺՃՁΛ༗ྉԽ͢ΔͷͰ͋Ε৺ෆཁ w՝ۚͷϓογϡΛڧͯ͘͠ɺ՝ۚܧଓԼ͕Βͳ͔ͬͨ ˠ݁ہɺՁΛײ͡ΕΔ͠ɺՁΛײ͡ͳ͚Ε͢Δ wΞϓϦͷ৹ࠪͰฏߦઢͷձʹͳͬͯ͠·ͬͨΒిͰ͢͠ ˠجຊతʹͪ͜Βͷݴ͍௨Βͳ͍͕ɺམͱ͠ॴͷΠϝʔδ͕ͭ͘
·ͱΊ Ұఆ·ͰαʔϏεΫΦϦςΟ্͕͕ͬͨΒා͕ ΒͣʹϚωλΠζ࢝ΊΑ͏ ࣗ৴Λ࣋ͬͯചΓࠐ͏ ଟ͘ͷࢪࡦΛτϥΠͯ͠νϡʔχϯά͠Α͏