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新規プロダクトの事業化のために大切なこと / PLAID × M3_20190204
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Shinobu Miyahara
February 04, 2019
Business
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新規プロダクトの事業化のために大切なこと / PLAID × M3_20190204
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Transcript
৽نϓϩμΫτͷࣄۀԽͷͨΊʹ େͳ͜ͱ February 4, 2019 PLAID, Inc. Business Development MIYAHARA
Shinobu
Profile ٶݪ 2006ɹشגࣜձࣾ ৽ଔೖࣾ ΤϯδχΞ৬ͱͯ͠ใγεςϜͷاըɾ։ൃ 2011ɹגࣜձࣾϦΫϧʔτ த్ೖࣾ 2017ɹגࣜձࣾϓϨΠυ த్ೖࣾ
ෆಈ࢈ɾॅใྖҬϓϩμΫτͷاըɾ։ൃ ৽نࣄۀͷ্ཱͪ͛ɾάϩʔε தظܦӦܭը / R&Dઓུͷࡦఆɾ࣮ߦ ࣄۀ։ൃ͔ΒϓϩμΫτϚωδϝϯτɺ ΞϥΠΞϯεશൠΛϦʔυ
https://digiday.jp/brands/the-key-of-cx-strategy-plaid-nri/
3 ຊͷAgenda ࢲͨͪʹ͍ͭͯ ࣄۀԽͷͨΊʹେͳ͜ͱ ࢲͨͪʹ͍ͭͯ ࣄۀԽͷͨΊʹେͳ͜ͱ ϓϩμΫτͷհ
ࢲͨͪʹ͍ͭͯ ࢲͨͪʹ͍ͭͯ ࣄۀԽͷͨΊʹେͳ͜ͱ ࢲͨͪʹ͍ͭͯ ࣄۀԽͷͨΊʹେͳ͜ͱ ϓϩμΫτͷհ 1
Ԋֵ ໊ࣾ ॴࡏ ࣾһ גࣜձࣾϓϨΠυʢPLAID, Inc.ʣ ౦ژதԝ۠ۜ࠲6-10-1 GINZA SIX 10F
100໊ 201110݄ 20147݄ 201412݄ 20153݄ 20158݄ 20184݄ ۀ ϑΣϜτάϩʔεΩϟϐλϧ͔Β1.5ԯԁͷࢿۚௐୡ IVS Launch Padʹొஃ͠ɺLaunch Pad AwardΛ֫ಘ CXϓϥοτϑΥʔϜʮKARTEʯਖ਼ࣜ൛Λఏڙ։࢝ Fidelity Growth Partners Japan͔Β5ԯԁͷࢿۚௐୡ طଘࢿՈΛத৺ʹ7͔ࣾΒ૯ֹ27ԯԁͷࢿۚௐୡΛ࣮ࢪ
Google Cloud Next ’17 ’18 جௐߨԋʹ།ҰͷελʔτΞοϓاۀͱͯ͠2࿈ଓొஃ
Google Cloud SaaS Partner ຊͷاۀͱͯ͠ॳΊͯɺάϩʔόϧͰͷ SaaS Partner Program ʹ࠾༻ https://cloud.google.com/blog/topics/partners/welcoming-more-100-new-partners-our-saas-program
ϓϩμΫτͷհ ࢲͨͪʹ͍ͭͯ ࣄۀԽͷͨΊʹେͳ͜ͱ ࢲͨͪʹ͍ͭͯ ࣄۀԽͷͨΊʹେͳ͜ͱ ϓϩμΫτͷհ 2
͋ͳͨͷαʔϏεʹࠓ୭͕དྷ͍ͯͯ Ͳ͏͍ͯ͠Δ͔Λͬͯ·͔͢ʁ
ݟ͑ͳ͔ͬͨ͜ͱ͕ݟ͑ΔΑ͏ʹͳΔ
CX (Customer Experience) Platform αΠτɾΞϓϦʹདྷ͍ͯΔ͓٬༷ΛՄࢹԽ͠ దͳ͝ఏҊ͕ՄೳʹͳΔαʔϏε اۀͷ͋ΒΏΔ෦ॺΛސ٬ઢʹมֵ͠ CXʢސ٬ମݧʣΛΑΓྑ͘͢ΔϓϥοτϑΥʔϜ
ߪೖ ଐੑ Ӿཡ ಠࣗDB App ΞφϦςΟΫε CRM/MA πʔϧ ΦʔσΟΤϯε σʔλ
input ʢdataʣ ͋ΒΏΔ σʔλΛ ᶃ νϟοτ ϓογϡ௨ ϝʔϧ Ξϯέʔτ SMS LINE ϙοϓΞοϓ output ʢactionʣ ʴ ͋ΒΏΔ ݸ٬Ͱ׆༻ ᶅ Customer Visualization in Real-Realtime ݸ٬࣠Ͱ ղੳɾՄࢹԽ͠ ᶄ
ҙࢥܾఆ ɾධՁ αʔϏε ։ൃ ͮ͘Γ ू٬ ɾCRM ٬ αϙʔτ CX
(Customer Experience) Platform Business Intelligence BigQuery ࿈ܞ GA360 ࿈ܞ TreasureData ࿈ܞ Salesforce ࿈ܞ Marketo ࿈ܞ App SDK ຒΊࠐΈ ॻ͖͑ ࠂ࿈ܞ Ξϯέʔτ NPS ϙοϓΞοϓ ϓογϡ௨ SMS৴ LINE࿈ܞ ϝʔϧ৴ νϟοτ
EC[ΞύϨϧ] ۚ༥ / อݥ εϙʔπ ෆಈ࢈ Ոి ૯߹௨ൢ ίεϝ /
݈߁৯ ਓࡐ ιϑτΣΞɾ ΫϥυαʔϏε ཱྀߦ ڭҭ ϝʔΧʔ ௨৴ ϝσΟΞ / ϙʔλϧαΠτ Ωοζ / ͓ͪΌ / ήʔϜ ۀछɾنʹؔͳ͘ɺ ଟ͘ͷاۀͰ “CXʢސ٬ମݧʣ” ͷ্ʹߩݙ
123 ͜͜1ͷ৽نϓϩμΫτ
123 ͜͜1ͷ৽نϓϩμΫτ
From 2018.3.19 From 2018.12.03 KARTE Datahub ͋ΒΏΔσʔλΛҙͷ··ʹɻ ूΊɺͭͳ͗ɺ׆༻͢Δ ސ٬Λਂ͘Γɺ૾Ҏ্ͷମݧΛ͋ΒΏΔ໘Ͱ https://karte.io/product/datahub/
https://vimeo.com/316937015
֎෦αʔϏε import export σʔληοτ ඥ͚ςʔϒϧ ΞΫγϣϯςʔϒϧ Ϣʔβʔʹ ଐੑใΛඥ͚ ٬αʔϏεͷ ίϯςϯπʹ׆༻
ϝʔϧɾLINEɾSMSʹ ৴Ϧετͱͯ͠࿈ܞ query query query
֎෦αʔϏε import export σʔληοτ ඥ͚ςʔϒϧ ΞΫγϣϯςʔϒϧ Ϣʔβʔʹ ଐੑใΛඥ͚ ٬αʔϏεͷ ίϯςϯπʹ׆༻
ϝʔϧɾLINEɾSMSʹ ৴Ϧετͱͯ͠࿈ܞ query query query ଟछେྔͷσʔλΛ౷߹͔Β׆༻·Ͱ “ϫϯετοϓ” Ͱ࣮ݱ͢ΔιϦϡʔγϣϯ
None
※KARTE Datahub͝ར༻ͷ͓٬༷ͷҰ෦ൈਮ 12݄ͷਖ਼ࣜϦϦʔε͔Βૣ1ϲ݄Ͱ “!!!ࣾҎ্” ͕ಋೖΛܾఆ
ࣄۀԽͷͨΊʹେͳ͜ͱ ࢲͨͪʹ͍ͭͯ ࣄۀԽͷͨΊʹେͳ͜ͱ ࢲͨͪʹ͍ͭͯ ࣄۀԽͷͨΊʹେͳ͜ͱ ϓϩμΫτͷհ 3
Appendix “ੲ” ͷࣗͲ͏ߟ͍͔͑ͯͨʁ
Appendix https://speakerdeck.com/miyashino/da-shi-nakotohaminnaxin-gui-shi-ye-karajiao-watuta
Appendix
Appendix ए͍
Appendix “ੲ”ɿࣄۀԽͷͨΊʹେͳ͜ͱ
Appendix #1 ϫϯνʔϜΛͭ͘Δ #2 Ծઆ͔Β࢝ΊΔ #3 ਐḿͷ୯ҐΛม͑Δ 123
Appendix ࣮ࠓͱ “ߟ͍͑ͯΔ͜ͱ” มΘ͍ͬͯͳ͍
Appendix มΘͬͨͷ “ࣗࣗͷڥ” ͷΈ
Biz ্ ٶݪ Dev Ҫ Ԭా ຽ୩
Biz த్ࣾһ த్ࣾһ Dev த్ࣾһ ৽ଔࣾһ ৽ଔࣾһ
Appendix ্࢙ࣗॳͷ “શʢࣾһʣ” ʹΑΔ ৽نࣄۀνʔϜ
Biz ্ ٶݪ Dev Ҫ Ԭా ຽ୩
Biz 28ࡀ 38ࡀ Dev 26ࡀ 24ࡀ 25ࡀ
Appendix ए্͍ʹɺ“ᐆດ͞” ͱ “ෆ࣮֬ੑ” Λ ָ͠ΊΔϝϯόʔ
Appendix ͦͷ݁Ռ
※KARTE Datahub͝ར༻ͷ͓٬༷ͷҰ෦ൈਮ 12݄ͷਖ਼ࣜϦϦʔε͔Βૣ1ϲ݄Ͱ “!!!ࣾҎ্” ͕ಋೖΛܾఆ
Appendix ·ͱΊ
Appendix “ࠓ”ɿࣄۀԽͷͨΊʹେͳ͜ͱ
Appendix #1 ϫϯνʔϜΛͭ͘Δ #2 Ծઆ͔Β࢝ΊΔ #3 ਐḿͷ୯ҐΛม͑Δ 123
Appendix #1 ϫϯνʔϜΛͭ͘Δ #2 Ծઆ͔Β࢝ΊΔ #3 ਐḿͷ୯ҐΛม͑Δ + 1 123
Appendix 1234 #1 ϫϯνʔϜΛͭ͘Δ #2 Ծઆ͔Β࢝ΊΔ #3 ਐḿͷ୯ҐΛม͑Δ #4 “ԿΛ”
Δ͔ΑΓ “୭ͱ” Δ͔
Appendix ϓϩμΫτͷࢦ͢ํੑɺΓग़͢ՁΛ ৺͔Βڞ༗͠߹͑Δ “ؒ” ͕ॏཁ
Appendix ͍͞͝ʹ
FAQ Q. ͜ͷࣄۀنͰɺ͜ͷਓͰΓ͍ͯΔΜͰ͔͢ʁ
FAQ Q. ͜ͷࣄۀنͰɺ͜ͷਓͰΓ͍ͯΔΜͰ͔͢ʁ A. Γ͍ͯ·ͤΜɻ
FAQ Q. ͜ͷࣄۀنͰɺ͜ͷਓͰΓ͍ͯΔΜͰ͔͢ʁ A. Γ͍ͯ·ͤΜɻ ·ͩ·ͩΕΔ͜ͱɺΓ͍ͨ͜ͱ͕ࢁ΄Ͳ͋Γ·͢ɻ
Appendix https://www.wantedly.com/companies/plaid/projects
σʔλʹΑͬͯ ਓͷՁΛ ࠷େԽ͢Δ